METHOD AND SYSTEM FOR DEVELOPING AND MANAGING A COMPUTER-BASED MARKETING CAMPAIGN
First Claim
1. A computer-implemented method of implementing an advertising campaign, comprising:
- receiving content that includes a plurality of terms;
analyzing the content for one or more terms that are relevant to a product or service;
using at least one of the relevant terms to develop a plurality of keywords;
automatically generating an advertising production sheet comprising at least one of the keywords and a creative, wherein the creative comprises one or more terms that are relevant to the at least one keyword; and
using the creative in an advertising campaign, wherein the content comprises one or more of a data feed received from an advertiser, data received from a content management system, data retrieved from a network location, data retrieved by performing deep-Web extraction, and data retrieved from a publicly-available Web site.
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Abstract
A computer-implemented method of implementing an advertising campaign may include receiving content that includes a plurality of terms, analyzing the content for one or more terms that are relevant to a product or service, using at least one of the relevant terms to develop a plurality of keywords and automatically generating an advertising production sheet comprising at least one of the keywords and a creative. The creative may include one or more terms that are relevant to the at least one keyword. The creative may be used in an advertising campaign. The content may include one or more of a data feed received from an advertiser, data received from a content management system, data retrieved from a network location, data retrieved by performing deep-Web extraction, and data retrieved from a publicly-available Web site.
135 Citations
18 Claims
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1. A computer-implemented method of implementing an advertising campaign, comprising:
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receiving content that includes a plurality of terms;
analyzing the content for one or more terms that are relevant to a product or service;
using at least one of the relevant terms to develop a plurality of keywords;
automatically generating an advertising production sheet comprising at least one of the keywords and a creative, wherein the creative comprises one or more terms that are relevant to the at least one keyword; and
using the creative in an advertising campaign, wherein the content comprises one or more of a data feed received from an advertiser, data received from a content management system, data retrieved from a network location, data retrieved by performing deep-Web extraction, and data retrieved from a publicly-available Web site. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. A computer-implemented method of implementing an advertising campaign, comprising:
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receiving content that includes a plurality of terms;
identifying a plurality of relevant terms;
developing a plurality of keywords by semantically organizing the relevant terms, expanding the relevant terms with synonyms and variations, and concatenating keywords with additional descriptive words or phrases to form keyword strings or keyphrases;
creating a creative from a template, wherein the creating comprises dynamically inserting a keyword or other words or phrases relevant to the keyword in the template; and
automatically generating an advertising production sheet comprising at least one of the keywords and the creative, wherein the creative comprises one or more terms that are relevant to the at least one keyword, wherein the content comprises one or more of a data feed received from an advertiser, data received from a content management system, data retrieved from a network location, data retrieved by performing deep-Web extraction, and data retrieved from a publicly-available Web site. - View Dependent Claims (14, 15)
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16. A computer-implemented method of implementing an advertising campaign, comprising:
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receiving content that includes a plurality of terms;
analyzing the content for one or more terms that are relevant to a product or service;
using at least one of the relevant terms to develop a plurality of keywords;
refining the keywords based on previously created taxonomies;
creating a creative from a templates wherein the creating comprises dynamically inserting a keyword or other words or phrases relevant to the at least one keyword in the template;
automatically generating an advertising production sheet comprising at least one of the keywords and a creative, wherein the creative comprises one or more terms that are relevant to the at least one keyword; and
determining a bid price for the at least one keyword included in the production sheet based on at least the pricing information;
wherein the production sheet further comprises the bid price, wherein the content comprises one or more of a data feed received from an advertiser, data received from a content management system, data retrieved from a network location, data retrieved by performing deep-Web extraction, and data retrieved from a publicly-available Web site. - View Dependent Claims (17, 18)
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Specification