COLLECTION AND DELIVERY OF INTERNET ADS
First Claim
1. A method of delivering advertisements over a network, comprising:
- extracting an index file of suppliers of search result sets for a plurality of keywords;
matching a keyword in a received query to the suppliers of related search result sets in the index file;
combining search result sets related to the keyword obtained from the matching suppliers to produce a search result set ranked in accordance with estimated yields for advertisements associated with each result in the search result set; and
delivering the search result set in response to the received query.
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Accused Products
Abstract
Advertisements over a network, such as the Internet, by extracting an index file of suppliers of search result sets for a plurality of keywords and/or an index of ads to be placed. A keyword in a received query may be matched to the suppliers of related search result sets and/or the ads to be placed in the index file(s). The search results may be ranked based on various criteria such as yield, click through rates and history of dealings. Search result sets for the keywords from the matching suppliers and the ads to be placed may be combined to produce a search result set ranked in accordance with estimated yields for advertisements associated with each result in the search result set and delivered in response to the received query. The search results in the combined set may be reranked and/or repriced.
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Citations
31 Claims
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1. A method of delivering advertisements over a network, comprising:
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extracting an index file of suppliers of search result sets for a plurality of keywords;
matching a keyword in a received query to the suppliers of related search result sets in the index file;
combining search result sets related to the keyword obtained from the matching suppliers to produce a search result set ranked in accordance with estimated yields for advertisements associated with each result in the search result set; and
delivering the search result set in response to the received query. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17)
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18. A method of delivering advertisements over a network, comprising:
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matching a keyword in a received query to suppliers of related search result sets from an index of suppliers extracted from a database of suppliers and to ads to be placed from an index of advertisers extracted from a database of ads to be placed;
combining search result sets related to the keyword obtained from the matching suppliers and a search result from the matching ads to be placed to produce a combined search result set ranked in accordance with estimated yields for advertisements associated with each result in the combined search result set; and
delivering the combined search result set in response to the received query. - View Dependent Claims (19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31)
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Specification