Method and system for accurate issuance of data information

• US 20070214207A1
• Filed: 09/15/2006
• Published: 09/13/2007
• Est. Priority Date: 03/09/2006
• Status: Abandoned Application

• Current Assignee: NU Channel Beijing
• Original Assignee: NU Channel Beijing
• Inventors: Wang, Lei, Guo, Xu, Xie, Fengzhou, Li, Huaxia, Hu, Chenpu, Xie, Chenyang, Yu, Gan, Li, Dongxiao
• Application Number:
  US11/522,035
• Publication Number:
  US 20070214207A1
• Time in Patent Office: Days
• US Class Current: 709/201
• CPC Class Codes: G06Q 10/04 Forecasting or optimisation specially adapted for administrative or management purposes, e.g. linear programming or "cutting stock problem" market predictions or forecasting for commercial activities G06Q30/0202
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

Exemplary embodiments of method and system can be provided for an accurate issuance of data information applied to a transmission of network data information, including: setting a client program; collecting relevant information of a user when the user uses the client program; deriving characteristic data of user from the relevant information of the user; determining a client of data information issuance according to the property of the data to be issued and the characteristic data of the user. Further, issuing the data information to the determined client. This invention can collect information via the client program, the relevant data of a user when the user uses the software, obtain the characteristic data of the user by arranging and inducing the data, and find the user suitable for certain advertisement delivery, thus the object of accurate advertisement delivery can be attained, transmission of the advertisement data information over network can be reduced, network resources can be saved and data transmission efficiency can be improved.

Claims

1. A method for accurate issuance of data information, applied to transmission of network data information, comprising:

setting a client program;

collecting relevant information associated with a user when the user uses the client program;

deriving characteristic data of user from the relevant information of the user;

determining a client of data information issuance according to the property of the data to be issued and the characteristic data of the user;

issuing the data information to the determined client.

2. A system for accurate issuance of data information, applied to transmission of network data information, comprising:

a client module, for fulfilling a request of a client for use;

collecting relevant information of the user; and

transmitting the collected information to a user characteristic data analyzing module;

a user characteristic data analyzing module, for calculating characteristic data of user from the collected user information; and

storing the collected user information and the characteristic data of user;

a data information issuance management module, for determining a client of data information issuance according to the property of the data to be issued and the characteristic data of the user;

a data information issuance module which issues said data information to the determined client.

3. A method of accurate advertisement delivery used to deliver digital media advertisement information, comprising:

setting a client program providing digital media browse;

collecting relevant information associated with a user when the user reads the digital media using the client program;

deriving characteristic data of user from the relevant information of the user;

determining a client of advertisement delivery according to the property of the advertisement to be delivered information and the characteristic data of the user;

issuing the advertisement to the determined client.

4. The method according to claim 3, further comprising a server showing the content information of the digital media and providing a download link associated with the content information.

5. The method according to claim 3, further comprising a client program of one digital media receiving the advertisement information forwarded by a client program of another digital media.

6. The method according to claim 3, further comprising directly connecting the user to a telephonic arrangement of an advertiser associated with the advertisement information via the digital media.

7. The method according to claim 3, further comprising dynamically issuing corresponding advertisement information in real time according to the characteristic data of the user at a certain point of time.

8. The method according to claim 3, further comprising issuing corresponding advertisement information in real time according to the average characteristic data of user during a period of time.

9. The method according to claim 3, further comprising collecting the information on the advertisement browse behavior of the user via the client program.

10. A system of accurate advertisement delivery used to deliver digital media advertisement information, comprising:

a client module, for displaying the content information of the digital media at a client;

collecting relevant information associated with the user when the user uses the client program; and

transmitting the collected information to a user characteristic data analyzing module;

a user characteristic data analyzing module, for calculating the characteristic data of the user according to the collected user information; and

storing the collected user information and the characteristic data of user;

an advertisement information issuance management module, for determining a client of advertisement information issuance according to the property of the advertisement to be delivered and the characteristic data of user;

an advertisement information issuance module which issues said advertisement information to the determined client.

11. The system according to claim 10, further comprising a digital media content server, for displaying the content information of the digital media to the client, and providing a download link associated with the content information.

12. The system according to claim 10, further comprising a Peer-to-Peer (P2P) network server, for realizing digital content sharing among the client programs of digital media.

13. The system according to claim 10, further comprising a Voice over IP (VoIP) server, for connecting to a telephone arrangement of an advertiser associated with the advertising information via the client program of the digital media.

14. The system according to claim 10, further comprising an advertisement feedback server, for collecting information on the advertisement browse behavior of the user via the client program.