Assured comprehension advertising system

• US 20070214227A1
• Filed: 05/08/2007
• Published: 09/13/2007
• Est. Priority Date: 05/08/2007
• Status: Abandoned Application

• Current Assignee: William Quinn
• Original Assignee: William Quinn
• Inventors: Quinn, William
• Application Number:
  US11/801,378
• Publication Number:
  US 20070214227A1
• Time in Patent Office: Days
• US Class Current: 709/206
• CPC Class Codes: G06Q 10/107 Computer-aided management of electronic mailing [e-mailing]
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0254 based on statistics
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: H04L 51/00 User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail

Abstract

Methods and apparatus for providing messages (12) with embedded advertising (20) that are sent by a sender (10) to a recipient (14) who share an affiliation (27) with a common organization (24) are disclosed.

Claims

1. A method comprising the steps of:

transmitting a message (12);

said message (12) being transmitted by a sender (10);

said message (12) being received by a recipient (14); and

composing said message (12) to include a first portion (16) and a second portion (18);

said sender (10) and said recipient (14) being limited to parties (19) who know of one another through an affiliation (27) with a common organization (24);

said organization (24) being a not-for-profit entity for providing benefits to children;

said recipient (14) is the parent of a child who participates in said organization (24);

said second portion (18) of said message (12) including an advertisement (22);

said advertiser (20) providing a payment (25) to said organization (24);

said organization (24) receiving a payment (25) from said advertiser (20) for the placement of said advertisement (22) in said message (12).

2. A method as recited in claim 1, in which said sender (10) is said organization (24).

3. A method as recited in claim 1, in which said sender (10) is an individual representative of said organization (24).

4. A method as recited in claim 1, in which said sender (10) is a youth sports organization and said recipient (14) is a parent of a youth who is a player in said youth sports organization.

5. A method as recited in claim 1, in which said sender (10) is an individual representative of a youth sports organization and said recipient (14) is a parent of a youth who is a player in said youth sports organization.

6. A method as recited in claim 1, in which said sender (10) is an individual who is a coach of a youth sports team and said recipient (14) is a parent of a youth who is a player on said coach'"'"'s youth sports team.

7. A method as recited in claim 1, in which said message (12) is sent on behalf of school, and said recipient (14) is a parent of a child who is a student at said school.

8. A method as recited in claim 1, in which said sender (10) is an individual representative of a school and said recipient (14) is a parent of a child who is a student at said school.

9. A method as recited in claim 1, in which said message (12) is sent on behalf of a school and said recipient (14) is a student at said school.

10. A method as recited in claim 1, in which said sender (10) is an individual representative of a school and said recipient (14) is a student at said school.

11. A method as recited in claim 1, in which said sender (10) is a teacher at a school and said recipient (14) is a parent of a student at said school.

12. A method as recited in claim 1, in which said sender (10) and said recipient (14) being limited to individuals who know each other personally.

13. A method as recited in claim 1, in which said message (12) is conveyed by e-mail.

14. A method as recited in claim 1, in which said message (12) is conveyed by a web-mail system.

15. A method as recited in claim 1, in which said message (12) is conveyed by a voice message system.

16. A method as recited in claim 1, in which said message (12) is conveyed by an instant message.

17. A method as recited in claim 1, in which said message (12) viewed on a personal computer.

18. A method as recited in claim 1, in which said message (12) is viewed on an information appliance.

19. A method as recited in claim 1, in which said message (12) is heard on a telephone.

20. A method as recited in claim 1, in which said recipient (14) cooperates with said advertiser (20).

21. A method as recited in claim 1, in which said recipient (14) confirms the receipt of said message (12) for the benefit of said advertiser (20).

22. A method as recited in claim 1, in which said recipient (14) confirms, for the benefit of said advertiser (20), that said second portion (18) of said message (12) was read.

23. A method as recited in claim 1, in which said recipient (14) answers a survey for the benefit of said advertiser (20).

24. A method as recited in claim 1, in which said recipient (14) orders merchandise from said advertiser (20).

25. A method as recited in claim 1, in which said recipient (14) provides personal profile information, which is made available to said advertiser (20).

26. A method as recited in claim 6, in which said message (12) includes information pertaining to said youth sports team.

28. A method as recited in claim 1, in which said recipient (14) is selected based on a criteria attractive to said advertiser (20).

29. A method as recited in claim 1, in which said recipient (14) is selected from a geographical region characterized by high disposable income demographics.

56. A method as recited in claim 1, in which said recipient (14) provides consent (29) to the inclusion of said advertisement (22) in said message (12).

27. A method as recited in claim 27, in which said information concerning said sports team includes information pertaining to a schedule.

30. A method comprising the steps of:

transmitting a message (12);

said message (12) being transmitted by a sender (10); and

receiving said message (12);

said message (12) being received by a plurality of said recipients (14);

said sender (10) and said recipient (14) being limited to parties (19) who know of one another through an affiliation (27) with a common organization (24);

a significant portion of said plurality of recipients (14) residing in a statistical area having a demographic characteristic which is attractive to an advertiser (20);

said message (12) including an advertisement (22);

said advertiser (20) providing a payment (25) to said organization (24);

said organization (24) receiving a payment (25) from said advertiser (20) in exchange for the placement of said advertisement (22) in said message (12).

31. A method as recited in claim 30, in which said demographic characteristic which is attractive to an advertiser (20) is that said recipient (14) resides in an area where median household income exceeds the national U.S. median household income.

32. A method as recited in claim 31, in which said sender (10) is a nonprofit organization (24), and said recipient (14) is an individual who is affiliated (27) with said nonprofit organization (24).

33. A method as recited in claim 31, in which said sender (10) is an individual representative of a nonprofit organization (24), and said recipient (14) is an individual who is affiliated (27) with said nonprofit organization (24).

34. A method as recited in claim 31, in which said organization (24) is a youth sports organization, and said recipient (14) is a parent of a youth who is a player in said youth sports organization.

35. A method as recited in claim 31, in which said sender (10) is an individual who is a coach of a youth sports team, and said recipient (14) is a parent of a youth who is a player on said coach'"'"'s youth sports team.

36. A method as recited in claim 31, in which said organization (24) is a school, and said recipient (14) is a parent of a child who is a student at said school.

37. A method as recited in claim 30, in which said sender (10) is an employer, and said recipient (14) is an employee of said employer.

38. A method as recited in claim 30, in which said sender (10) is an individual representative of an employer, and said recipient (14) is an employee of said employer.

39. A method as recited in claim 31, in which said advertisement (22) is composed by an advertiser (20) who makes a payment (25) to said sender (10).

40. A method as recited in claim 31, in which said advertisement (22) is composed by an advertiser (20) who makes a payment to said recipient (14).

41. A method as recited in claim 31, in which said recipient (14) has contact with said advertiser (20) as a result of said message (12).

42. A method as recited in claim 31, in which said message (12) is viewed on an information appliance.

54. A method as recited in claim 31, in which said recipient (14) provides consent (29) to the inclusion of said advertisement (22) in said message (12).

43. A method comprising the steps of:

transmitting a message (12);

said message (12) being transmitted by a sender (10); and

receiving said message (12);

said message (12) being received by a recipient (14);

said sender (10) and said recipient (14) being limited to parties (19) who know of one another through an affiliation (27) with a common organization (24);

said organization (24) being a not-for-profit entity for providing benefits to children;

said second portion (18) of said message (12) including an advertisement (22);

said advertiser (20) providing a payment (25) to an intermediary (28) in exchange for the placement of said advertisement (22) in said message;

said intermediary (28) providing a payment (25) to said organization (24) in exchange for the placement of said advertisement (22) in said message (12).

44. A method as recited in claim 43, in which said intermediary (28) provides said advertiser (20) with the placement of said advertisement (22) in said message (12).

45. A method as recited in claim 43, in which said intermediary (28) provides to said organization (24) a premium payment (26);

said premium payment (26) being paid by said advertiser (20) to said intermediary (28) in exchange for the placement of said advertisement (20) with said organization (24).

46. A method as recited in claim 43, in which said organization (24) works with said intermediary (28) to have access to said advertiser (20) that seek to place said advertisement (22) with a said organization (24).

47. A method as recited in claim 43, in which said intermediary (28) works with said organization (24) for the placement of said advertisement (22) in said message (12).

55. A method as recited in claim 43, in which said recipient (14) provides consent (29) to the inclusion of said advertisement (22) in said message (12).

59. A method as recited in claim 43, in which said intermediary (28) provides personal profile data about said recipient (14) from said organization (24) to said advertiser (22).

48. A method comprising the steps of:

transmitting a message (12);

said message (12) being transmitted by a sender (10);

said message (12) being received by a plurality of said recipients (14); and

composing said message (12) to include a first portion (16) and a second portion (18);

said sender (10) and said recipient (14) being limited to parties (19) who know of one another through an affiliation (27) with a common organization (24);

a significant portion of said plurality of recipients (14) residing in a statistical area having a demographic characteristic which is attractive to an advertiser (20);

said second portion (18) of said message (12) including an advertisement (22);

said advertiser (20) providing a payment (25) to an intermediary (28) in exchange for the placement of said advertisement (22) in said message (12);

said intermediary (28) providing a payment (25) to said organization (24) in exchange for the placement of said advertisement (22) in said message (12).

49. A method as recited in claim 48, in which said demographic characteristic which is attractive to an advertiser (20) is that said recipient (14) resides in an area where median household income exceeds the national U.S. median household income.

50. A method as recited in claim 49, in which said intermediary (28) provides to said advertiser (20) with the placement of said advertisement (22) in said message.

51. A method as recited in claim 49, in which said intermediary (28) provides to said organization (24) a premium payment (26);

said premium payment (26) being paid by said advertiser (20) to said intermediary (28) in exchange for the placement of a said advertisement (22) with said organization (24).

52. A method as recited in claim 49, in which said organization (24) works with said intermediary (28) to have access to said advertiser (20) that seek to place said advertisement (22) with said organization (24).

53. A method as recited in claim 49, in which said intermediary (28) works with said organization (24) for the placement of said advertisement (22) in said message (12).

57. A method as recited in claim 48, in which said recipient (14) provides consent (29) to the inclusion of said advertisement (22) in said message (12).

58. A method as recited in claim 49, in which said intermediary (28) provides personal profile data about said recipient (14) from said organization (24) to said advertiser (22).