Facilitating content generation via paid participation

• US 20070219795A1
• Filed: 03/31/2006
• Published: 09/20/2007
• Est. Priority Date: 03/20/2006
• Status: Abandoned Application

• Current Assignee: Amazon Technologies, Inc. (Amazon.com, Inc.)
• Original Assignee: Amazon Technologies, Inc. (Amazon.com, Inc.)
• Inventors: Park, Joseph, Leong, Kian
• Application Number:
  US11/396,342
• Publication Number:
  US 20070219795A1
• Time in Patent Office: Days
• US Class Current: 704/246
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/06 Buying, selling or leasing transactions

Abstract

Techniques are described that facilitate generating useful content based on user interactions, such as by providing an answer-providing service that facilitates interactions between users who supply questions and users who supply responses to the questions of other users, as well as using the generated content in various ways. In some situations, some users of the answer-providing service are provided with pay-per-response functionality in which the user is allowed to elect on a per-question basis to include a paid response or other indicated information (e.g., advertisements) in an answer for a question in exchange for payment from the user, such as for use by merchants with questions that are related to products and/or services provided by the merchants.

Claims

1. A method for a computing system of an answer-providing service to enable third-party users who provide services in a geographic area to elect on a pay-per-response basis to provide responses to questions submitted by other third-party users regarding services in the geographic area, the method comprising:

for each of multiple third-party service providers who each perform services for others in a geographic area as a business, receiving one or more pay-per-response requests that each indicate a category of services, a geographic area, and a monetary amount that the service provider is willing to pay to the answer-providing service to provide a response to a question from a user regarding that category of services in that geographic area if the service provider affirmatively selects that question;

receiving from a third-party requester user a question for information regarding a category of services in a geographic area;

obtaining one or more responses to the question from each of multiple third-party response provider users who are rewarded for providing the responses;

identifying previously received pay-per-response requests from a first service provider and a second service provider that each match the received question such that the category of services and the geographic area for the question match the indicated category of services and the indicated geographic areas for those pay-per-response requests;

in response to the identifying, presenting the question to each of the first and second service providers as being available for paid response such that the first and second service providers can each affirmatively select to pay to be able to provide a response to the presented question; and

in response to a paid response provided by the first service provider as part of an affirmative selection by the first service provider and to an absence of a paid response provided by the second service provider,

obtaining payment from the first service provider but not obtaining payment from the second service provider, the obtained payment being based on the indicated monetary amount for the identified pay-per-response request received from the first service provider; and

providing an answer to the question to the requester user, the answer including the paid response provided by the first service provider and at least some of the obtained responses from the answer-provider users.

2. The method of claim 1 wherein each of the received pay-per-response requests further indicates one or more keywords, and the identifying of the previously received pay-per-response requests from the first service provider and the second service provider as matching the received question is further based on at least one of the indicated keywords for each of those pay-per-response requests matching text of the question and/or metadata associated with the question.

3. The method of claim 1 wherein each of the received pay-per-response requests further indicates a notification mechanism, and wherein the presenting to each of the first and second service providers of the question as being available for response is performed by using the notification mechanism specified in the identified pay-per-response request for that service provider.

4. The method of claim 1 wherein the question for information regarding a category of services is further for information about availability of a service provider to perform an indicated service that is part of the category of services, and wherein the category of services is determined at least in part based on one or more tags specified for the question by the requester user.

5. The method of claim 4 wherein the paid response provided by the first service provider includes at least one of a quote to perform the indicated service, an advertisement for services provided by the first service provider, and contact information for the first service provider.

6. The method of claim 1 wherein the obtaining of the payment from the first service provider is for including the paid response provided by the first service provider as part of the answer to the question that is provided to the requester user, the payment for the including being independent of any subsequent actions by the requester user or the first service provider.

7. The method of claim 1 further comprising, in response to a paid response received from the second service provider after the answer to the question is provided to the requester user, obtaining payment from the second service provider and including the paid response provided by the second service provider as part of the answer when the answer is subsequently provided to other users.

8. The method of claim 1 further comprising receiving from a second third-party requester a second question for information regarding the category of services in the geographic area, presenting the second question to each of the first and second service providers as being available for paid response such that the first and second service providers can each affirmatively select to pay to be able to provide a response to the presented second question, and in response to a paid response provided by the second service provider as part of an affirmative selection by the second service provider and to an absence of a response provided by the first service provider, obtaining payment from the second service provider but not obtaining payment from the first service provider.

9. The method of claim 1 wherein the identifying of the previously received pay-per-response requests includes identifying a pay-per-response request received from a third service provider that matches the received question, and wherein the method further comprises determining not to present the question to the third service provider as being available for paid response based on an indicated monetary amount of the pay-per-response requester from the third service provider being less than the indicated monetary amounts of the pay-per-response requests received from the first and second service providers.

10. The method of claim 1 further comprising receiving a pay-per-response request from a product merchant who sells products to others in a geographic area that indicates a monetary amount that the product merchant is willing to pay to the answer-providing service to provide a response to a question from a user regarding one or more indicated products if the product merchant affirmatively selects that question, and after receiving from a third-party requester user a question for information regarding at least one of the indicated products, presenting the question to the product merchant as being available for paid response such that the product merchant can affirmatively select to provide a response to the presented question.

11. A method for enabling users to selectively pay to provide responses to questions of others, the method comprising:

for each of multiple users, receiving a request from the user to be notified of questions matching indicated criteria such that the user will have an option to provide a response to a matching question in exchange for a payment from the user; and

for each of multiple questions supplied by multiple requesters, responding to the supplied question by,

identifying one or more of the multiple users based on the supplied question matching the indicated criteria in the received request from each of the identified users;

notifying each of the identified users of the question such that the identified user can select to provide a paid response to the question in exchange for a payment from the identified user;

for each of the identified users who selects to provide a paid response to the question, obtaining a payment from the identified user;

obtaining one or more other responses to the question from one or more response provider users who do not provide payment for providing the other responses; and

providing an answer to the question to the requester, the answer being based at least in part on each paid response provided by one of the identified users and on at least one of the obtained other responses.

12. The method of claim 11 wherein the criteria indicated in the received request from one of the identified users includes one or more keywords, and wherein the identifying of the one or more users for one of the questions includes identifying the one user based at least in part on the one or more keywords matching text of the question and/or one or more tags supplied for the question.

13. The method of claim 11 wherein the criteria indicated in the received request from one of the identified users includes a category, and wherein the identifying of the one or more users for one of the questions includes identifying the one user based at least in part on the included category matching a category associated with the question.

14. The method of claim 11 wherein each of at least some of the multiple questions includes associated metadata that includes at least one of an indication of a geographic region, an indication of an identity of the requester who supplied the question, an indication of a product of interest, and an indication of a service of interest, and wherein the identifying of the one or more users for each of the at least some questions includes matching indicated criteria in one or more received requests to at least some of the associated metadata for the question.

15. The method of claim 11 wherein the received request from each of the multiple users includes an indication of an amount of money that the user is willing to pay in exchange for providing a response to a matching question if selected by the user, and wherein, for each of the multiple questions, the identifying of the one or more users is further based at least in part on the indicated amount of money in each of the received requests whose indicated criteria match the question.

16. The method of claim 15 wherein, for each of at least some of the multiple questions, the question matches the indicated criteria in the received request from each of one or more additional users distinct from the identified users, and wherein the additional users are not selected for the identified users based on the indicated amount of money included in the request received from each of the identified users being greater than the indicated amount of money included in the request received from each of the additional distinct users.

17. The method of claim 11 wherein the received request from each of at least some of the multiple users includes contact information for the user, and wherein one of the paid responses provided by one of the at least some users includes an indication to use the contact information in the request received from the one user.

18. The method of claim 17 wherein the contact information for each of the at least some users includes at least one of a geographic address of the user, a Uniform Resource Locator of a Web site operated by the user, a telephone number of the user, an email address of the user, and an instant messaging name for the user.

19. The method of claim 11 wherein the received request from each of at least some of the multiple users includes an indication of a notification mechanism to be used to notify the user of a question matching the indicated criteria for the received request, and wherein the notifying of each of the at least some users for one or more of the questions is based at least in part on the indicated notification mechanism included in the request received from the user.

20. The method of claim 19 wherein each of the indicated notification mechanisms includes at least one of placing a telephone call to an indicated telephone number, sending an email message to an indicated email address, sending a text message to an indicated recipient, sending a page to an indicated recipient, and providing a Web page to an indicated recipient.

21. The method of claim 19 wherein the indicated notification mechanism included in the response received from at least one of the identified users includes a telephone call to an indicated telephone number, and wherein the notifying of each of the at least one users uses an automated interactive voice response system to perform the telephone call and to provide information about a matching question and to gather information from the user to determine whether the user selects to provide a paid response.

22. The method of claim 11 wherein, for each of at least some of the multiple questions, a paid response provided by one of the identified users for the question is a defined response previously received from the one user prior to the question being supplied.

23. The method of claim 22 further comprising, for each of the at least some multiple questions, receiving an indication from the one user for the question to use the defined response of the one user as the paid response.

24. The method of claim 22 wherein, for each of the at least some multiple questions, the defined response used as the paid response for the one user includes contact information for the user.

25. The method of claim 22 wherein, for each of the at least some multiple questions, the defined response used as the paid response for the one user includes an advertisement for the one user.

26. The method of claim 11 wherein, for each of at least some of the multiple questions, a paid response provided by one of the identified users for the question includes a price quote from the one user for a product and/or service indicated by the question.

27. The method of claim 11 wherein, for each of at least some of the multiple questions, the notifying of each of the identified users includes providing the user with a user-selectable option to select to provide a paid response to the question.

28. The method of claim 11 further comprising, for each of at least some of the multiple questions, providing a reward to each of the response provider users from whom the one or more other responses are obtained.

29. The method of claim 11 further comprising, for each of at least some of the multiple questions, identifying at least one other user who has not requested to be notified of questions matching indicated criteria, and notifying each of the other users of an option to provide a paid response to the question in exchange for a payment from the other user.

30. The method of claim 11 wherein, for each of the multiple questions, the obtaining of the payments from the identified users who select to provide paid responses to the question includes not obtaining payment from other identified users who do not select to provide a paid response.

31. The method of claim 11 wherein at least some of the multiple questions are inquiries about the availability of products and/or services in a specified geographic area.

32. The method of claim 11 further comprising, for each of at least some of the multiple questions, receiving a paid response from each of at least some of the identified users who select to provide a paid response to the question, the received paid responses being generated by the identified users in response to the notifying of the identified users of the question.

33. The method of claim 11 further comprising providing a premium status to each of at least some of the multiple users in exchange for a fee, and wherein, for each of at least some of the multiple questions, the identifying of one or more users for the question includes preferentially selecting users who have premium status.

34. The method of claim 11 wherein the method is performed by a computing system on behalf of an answer-providing service, and wherein the responding to each of the multiple supplied questions is performed automatically by the computing system.

35. A computer-readable medium whose contents cause a computing device to enable users to selectively pay to provide responses to questions, by performing a method comprising:

receiving an indication of a question from a requester;

identifying one or more users to each receive an option to elect to pay to provide a response for the question;

receiving an indication from each of at least one of the identified users that is specific to the question and that indicates that the identified user has elected to pay for an indicated response to be used in an answer to the question; and

generating an answer to the question based at least in part on the indicated responses for the at least one identified users.

36. The computer-readable medium of claim 35 wherein the method further comprises obtaining a payment from each of the at least one identified users based at least in part on the received indications;

and providing the generated answer to the question to the requester.

37. The computer-readable medium of claim 35 wherein the method further comprises, for each of the identified users and before the receiving of the indication of the question from the requester, receiving a request from the user to be notified of questions matching indicated criteria, and wherein the identifying of each of the one or more users is based at least in part on the indicated criteria received from the user matching the question.

38. The computer-readable medium of claim 37 wherein the method further comprises providing to each of the identified users an option to provide a paid response to the question in exchange for payment from the identified user, and wherein the receiving of the indication from each of the at least one identified users is in response to the providing of the option to each of those identified users.

39. The computer-readable medium of claim 35 wherein the method further comprises obtaining one or more other responses to the question from each of multiple response provider users who do not provide payment for providing the other responses, and wherein the generating of the answer to the question is further based at least in part on at least one of the other obtained responses.

40. The computer-readable medium of claim 35 wherein the computer-readable medium is a memory of a computing device.

41. The computer-readable medium of claim 35 wherein the computer-readable medium is a data transmission medium transmitting a generated data signal containing the contents.

42. The computer-readable medium of claim 35 wherein the contents are instructions that when executed cause the computing device to perform the method.

43. A computing device configured to enable users to selectively pay to provide replies to requests, comprising:

a first component configured to receive an indication of a request from a requester, and to respond to the requester in a manner based on multiple replies received from multiple users; and

a second component configured to identify one or more users to each receive an option to elect to pay to provide one of the multiple replies for the request, to receive an indication from each of at least one of the identified users that is specific to the request and that indicates that the identified user has elected to pay for an indicated reply to be included as one of the multiple replies, and to obtain a payment from each of the at least one identified users for the indicated reply from the identified user.

44. The computing device of claim 43 wherein the request includes a question, wherein each of the multiple replies is a response to the question, and wherein the first component is further configured to provide to the requester an answer for the question that is generated from multiple responses that include the responses from the multiple replies.

45. The computing device of claim 44 wherein the second component is further configured to, before the identifying of the one or more users, receive a request from each of the identified users to be notified of questions matching indicated criteria, and wherein the identifying of each of the one or more users is based at least in part on the indicated criteria received from that user matching the question.

46. The computing device of claim 44 wherein the second component is further configured to obtain one or more of the multiple responses for the answer to the question from each of one or more response provider users who do not provide payment for providing those responses.

47. The computing device of claim 43 wherein the first component is a requester user interaction component and wherein the second component is an item provider user interaction component.

48. The computing device of claim 43 wherein the first and the second components each include software instructions for execution in memory of the computing device.

49. The computing device of claim 43 wherein the first component consists of means for receiving an indication of a request from a requester and for responding to the requester in a manner based on multiple replies received from multiple users, and wherein the second component consists of means for identifying one or more users to each receive an option to elect to pay to provide one of the multiple replies for the request, for receiving an indication from each of at least one of the identified users that is specific to the request and that indicates that the identified user has elected to pay for an indicated reply to be included as one of the multiple replies, and for obtaining a payment from each of the at least one identified users for the indicated reply from the identified user.