TARGETED CONTENT DELIVERY FOR NETWORKS

• US 20070220010A1
• Filed: 06/21/2006
• Published: 09/20/2007
• Est. Priority Date: 03/15/2006
• Status: Abandoned Application

• Current Assignee: Phorm UK Incorporated
• Original Assignee: Phorm UK Incorporated
• Inventors: Ertugrul, Kent Thomas
• Application Number:
  US11/425,698
• Publication Number:
  US 20070220010A1
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

Target content delivery from a service provider. The target content delivery includes receiving a content request from a network node, and facilitating delivery of requested content to the network node responsive to the content request. The target content delivery further includes requesting selection information from a different service provider at least in part by reporting to the different service provider one or more characteristics of the requested content, and receiving selection information from the different service provider. In this way, selection information received from the different service provider is used to facilitate delivery of targeted content to the network node.

Claims

1. A method for a service provider to target content delivery to a network node based on information requests from the network node, the method comprising:

receiving a content request from the network node;

facilitating delivery of requested content to the network node responsive to the content request;

requesting selection information from a different service provider at least in part by reporting to the different service provider one or more characteristics of the requested content;

receiving selection information from the different service provider; and

facilitating delivery of targeted content to the network node, where the targeted content is selected based at least in part on the selection information received from the different service provider.

2. The method of claim 1, further including embedding a content reader in the requested content, the content reader being adapted to report the one or more characteristics of the requested content to the service provider.

3. The method of claim 2, where the content reader includes computer executable code.

4. The method of claim 3, where the computer executable code includes a javascript.

5. The method of claim 1, further including receiving information from an information agent operating at the network node, the information agent being adapted to report the one or more characteristics of the requested content to the service provider.

6. The method of claim 5, where the information agent includes computer executable code.

7. The method of claim 6, where the computer executable code includes a cookie.

8. The method of claim 1, where the targeted content includes content that supplements the requested content.

9. The method of claim 1, where the targeted content includes advertisements.

10. The method of claim 1, where the targeted content includes modifications of the requested content.

11. The method of claim 1, where the targeted content is not specifically requested at the network node.

12. A computer readable medium, comprising:

instructions that cause a service provider to target content delivery to a network node based on information requests from the network node by allowing the service provider, upon execution of the instructions, to;

receive a content request from the network node;

facilitate delivery of requested content to the network node responsive to the content request;

request selection information from a different service provider at least in part by reporting to the different service provider one or more characteristics of the requested content;

receive selection information from the different service provider; and

facilitate delivery of targeted content to the network node, where the targeted content is selected based at least in part on the selection information received from the different service provider.

13. A method for a service provider to target content delivery to a network node based on content requests at the network node, the method comprising:

receiving a plurality of content requests from the network node;

facilitating delivery of requested content to the network node responsive to the plurality of content requests;

analyzing the plurality of content requests; and

facilitating delivery of targeted content to the network node, where the targeted content is selected based on the analysis of the plurality of content requests.

14. The method of claim 13, where the targeted content is not specifically requested at the network node.

15. The method of claim 13, where analyzing the plurality of content requests includes embedding a content reader in the requested content, the content reader being adapted to report one or more characteristics of the requested content to the service provider.

16. The method of claim 15, where the content reader includes computer executable code.

17. The method of claim 16, where the computer executable code includes a javascript.

18. The method of claim 13, where analyzing the plurality of content requests includes receiving information from an information agent operating at the network node, the information agent being adapted to report one or more characteristics of the requested content to the service provider.

19. The method of claim 18, where the information agent includes computer executable code.

20. The method of claim 19, where the computer executable code includes a cookie.

21. The method of claim 13, where analyzing the plurality of content requests includes analyzing content that is requested at different times.

22. The method of claim 13, where the targeted content includes content that supplements the requested content.

23. The method of claim 13, where the targeted content includes advertisements.

24. The method of claim 13, where the targeted content includes modifications of the requested content.

25. A computer readable medium, comprising:

instructions that cause a service provider to deliver targeted content to a network node based on content requests from the network node by allowing the service provider, upon execution of the instructions, to;

receive a plurality of content requests from the network node;

facilitate delivery of requested content to the network node responsive to the plurality of content requests;

analyze the requested content; and

facilitate delivery of targeted content to the network node, where the targeted content is selected based on analysis of the requested content.