METHOD AND SYSTEM FOR MATCHING ADVERTISING USING SEED

• US 20070220040A1
• Filed: 03/13/2007
• Published: 09/20/2007
• Est. Priority Date: 03/14/2006
• Status: Active Grant

• Current Assignee: Naver Corporation
• Original Assignee: NHN Corporation
• Inventors: Do, Gwan-Pyo
• Granted Patent: US 8,234,281 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A method of generating an advertising list using a seed, which can include a plurality of advertisers or a plurality of keywords with an identical property in a single seed and thereby can display various types of advertising information of the plurality of advertisers, which are included in the seed, according to a single condition, and an advertising matching system is provided. According to the present invention, it is possible to provided a method of generating an advertising list using a seed, which can determine a property of a content page using a seed, and thereby can display various types of advertising information of a plurality of advertisers with the determined property, as contextual advertising, for a user, and an advertising matching system using the method.

Claims

1. A method of matching advertising, the method comprising the steps of:

receiving a selection of a keyword associated with advertising information from advertisers;

associating a plurality of advertisers with a single seed, the seed representing a single genus keyword, the plurality of advertisers selecting a first keyword, wherein the first keyword is related to the genus keyword;

storing an advertising list in an advertising database corresponding to the seed, the advertising list being generated by using advertising information of the plurality of advertisers included in the seed;

identifying a text-in-keyword from a content page that is generated according to a predetermined procedure;

determining a seed of the content page by considering the identified text-in-keyword; and

extracting an advertising list corresponding to the determined seed from the advertising database.

2. The method of claim 1, further comprising the step of:

including a seed-out-of advertiser in a seed associated with a seed-in advertiser when the seed-out-of advertiser selects a second keyword, different from the first keyword, from keywords selected by the seed-in advertiser included in the seed, wherein the second keyword is related to the genus keyword.

3. The method of claim 1, wherein the step of identifying comprises the step of:

extracting a keyword associated with only the single seed, as the text-in-keyword.

4. The method of claim 1, wherein the step of determining comprises the steps of:

generating reliability information about the seed depending upon a matching degree between the identified text-in-keyword and the keyword selected from each of the plurality of advertisers included in the seed; and

determining the seed of the content page according to the generated reliability information.

5. The method of claim 1, wherein the predetermined procedure corresponds to a process of generating the content page in response to a search request from a user, and

the step of extracting comprises the step of:

displaying the extracted advertising list and the generated content page for the user.

6. The method of claim 1, wherein the advertising list is generated by performing the steps of:

assigning a ranking point to advertising information of each of the plurality of advertisers which are included in the seed; and

sorting the advertising information by considering the ranking point.

7. A computer-readable recording medium storing a program for implementing the method of claim 1.

8. A system for matching advertising, comprising:

a seed generator configured to receive a selection of at least one keyword associated with advertising information from advertisers, wherein the advertisers select a first keyword related to a genus keyword of a single seed;

an advertising database for storing an advertising list corresponding to the seed, the advertising list being generated by using advertising information of the plurality of advertisers included in the seed;

a keyword identifier configured to identify a text-in-keyword from a content page that is generated according to a predetermined procedure;

a seed determination component configured to determine a seed of the content page by considering the identified text-in-keyword; and

a list extractor for extracting an advertising list corresponding to the determined seed from the advertising database.

9. The system of claim 8, wherein the seed generator includes a seed-out-of advertiser in a seed associated with a seed-in advertiser when the seed-out-of advertiser selects a second keyword, different from the first keyword, from keywords selected by the seed-in advertiser included in the seed.

10. The system of claim 8, wherein the keyword identifier extracts a keyword associated with only the single seed, as the text-in-keyword.

11. The system of claim 8, wherein the seed determination component generates reliability information about the seed depending upon a matching degree between the identified text-in-keyword and the keyword selected from each of the plurality of advertisers included in the seed, and determines the seed of the content page according to the generated reliability information.

12. The system of claim 8, wherein the predetermined procedure corresponds to a process of generating the content page in response to a search request from a user, and the list extractor displays the extracted advertising list and the generated content page for the user.

13. The system of claim 8, wherein the advertising list is generated by assigning a ranking point to advertising information of each of the plurality of advertisers which are included in the seed, and sorting the advertising information by considering the ranking point.

14. A computerized method of matching advertising, the method comprising the steps of:

receiving a selection of at least one keyword associated with advertising information from advertisers;

associating a plurality of advertisers with a single group, the group representing a single genus keyword, wherein at least one keyword selected by the plurality of advertiser is either said genus keyword or a species keyword associated with the genus keyword;

storing an advertising list in an advertising database corresponding to the group, the advertising list being generated by using advertising information of the plurality of advertisers included in said group;

identifying a text-in-keyword from a content page that is generated according to a predetermined procedure;

determining whether the content page is related to a group representing a genus keyword by considering the identified text-in-keyword; and

extracting a advertising list corresponding to the determined group from the advertising database.

15. The method of claim 14, wherein the step of determining comprises the steps of:

generating reliability information about the group depending upon a matching degree between the identified text-in-keyword and the keyword selected from each of the plurality of advertisers included in the group; and

determining the group of the content page according to the generated reliability information.

16. The method of claim 14, wherein the predetermined procedure corresponds to a process of generating the content page in response to a search request from a user, and

the step of extracting comprises:

displaying the extracted advertising list and the generated content page for the user.

17. The method of claim 14, wherein the advertising list is generated by performing the steps of:

assigning a ranking point to advertising information of each of the plurality of advertisers which are included in the group; and

sorting the advertising information by considering the ranking point.

18. A computer-readable recording medium storing a program for implementing the method recited in claim 14.