METHOD, SYSTEM AND PROGRAM PRODUCT FOR BROADCAST ADVERTISING AND OTHER BROADCAST CONTENT PERFORMANCE VERIFICATION UTILIZING DIGITAL ARTIFACTS
First Claim
8. A method comprising:
- receiving a broadcast data stream comprising an advertisement;
extracting a unique identifier from digital content contained within the advertisement;
storing the extracted unique identifier in an event log database;
comparing the extracted unique identifier with an authenticated unique identifier referenced in a transmission event log as associated with the advertisement; and
verifying broadcast of the advertisement if the extracted unique identifier and authenticated unique identifier match.
5 Assignments
0 Petitions
Accused Products
Abstract
A verification system that injects a inaudible identification code into a broadcast advertisement immediately prior to its radio frequency transmission is disclosed. An amplitude modulated sample sequence called a “digital artifact” containing, for example, a date and time code, is generated and inserted into the audio or video or composite audio and video data stream called a content “carrier.” The combined data signal is converted from a digital stream to an analog signal and processed by standard broadcast transmission and transmitted in the radio frequency spectrum in the conventional manner. A radio frequency spectrum radio or television receiver receives the broadcast signal and converts to a digital data stream. A decoder processes the transmitted content carrier and extracts the digital artifact from the data stream. The derived information is evaluated, quantified, and transmitted to a central control point where it is compared with original reference and identification data.
-
Citations
26 Claims
-
8. A method comprising:
-
receiving a broadcast data stream comprising an advertisement;
extracting a unique identifier from digital content contained within the advertisement;
storing the extracted unique identifier in an event log database;
comparing the extracted unique identifier with an authenticated unique identifier referenced in a transmission event log as associated with the advertisement; and
verifying broadcast of the advertisement if the extracted unique identifier and authenticated unique identifier match. - View Dependent Claims (9, 10, 11, 12, 13, 26)
-
-
14-1. The method according to claim 1, further comprising:
wherein the unique identifier includes broadcast identifying information, and wherein the broadcast identifying information is a specific time of broadcast transmission of the advertisement.
-
15. A system comprising:
-
a content control system configured to assign a unique identification code to broadcast data associated with an advertisement, and store the identification code in association with the broadcast data, wherein a production log identifies the sequence of broadcast performance for the advertisement and other broadcast content;
a broadcast production system configured to access a broadcast content database and insert broadcast data from the broadcast content database corresponding to an indicated unique identification code, in accordance with the production log, into a broadcast data stream;
a modulation system receiving at least a portion of the broadcast data from the broadcast production system and modulating the at least a portion of the broadcast data periodically with an unique identifier to create modulated broadcast data; and
a transmission system that transmits the broadcast data containing the modulated broadcast data when the unique identifier within the modulated broadcast data is determined to be associated with the unique identification code identified in the production log for the broadcast data. - View Dependent Claims (16)
-
-
17. A system comprising:
-
a broadcast system configured to perform;
retrieving an unique identification code for an advertisement scheduled to be broadcast as identified in an event log;
combining the unique identification code with broadcast identifying information to create a unique identifier;
generating a broadcast data stream by inserting the unique identifier within advertisement content for the advertisement, at the time of broadcast transmission. - View Dependent Claims (18, 19, 20, 21, 22, 23, 24)
-
Specification