System and method for advertising on remote devices
First Claim
1. A method for delivering advertisement messages to mobile communication devices, said method comprising the steps of:
- receiving, from an advertisement content provider, an advertising message;
receiving, from the advertisement content provider, at least one criteria under which the advertising message is to be presented;
transmitting the advertisement message to a plurality of mobile communication devices; and
transmitting signaling information to the plurality of mobile communication devices, said signalling information indicative of the at least one criteria under which the advertising message is to be presented.
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Abstract
The present invention is directed to a system and method for delivering advertisement messages to mobile communication devices. Specifically, in accordance with a preferred embodiment, advertisement messages are sent to mobile communication device in advance of a time an date on which the advertisement messages are to be presented on the mobile communication device. At the same time, signalling information is sent to the mobile communication devices for indicating to the mobile communication devices the time and date at which the advance sent advertisement messages are to be presented on the mobile communication device. The signalling information may include triggering events at which the advertisement message is to be presented.
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Citations
20 Claims
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1. A method for delivering advertisement messages to mobile communication devices, said method comprising the steps of:
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receiving, from an advertisement content provider, an advertising message;
receiving, from the advertisement content provider, at least one criteria under which the advertising message is to be presented;
transmitting the advertisement message to a plurality of mobile communication devices; and
transmitting signaling information to the plurality of mobile communication devices, said signalling information indicative of the at least one criteria under which the advertising message is to be presented. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. A mobile communication device capable of selectively presenting advertising media, said mobile communication device having a display and a sound generator, said mobile communication device comprising:
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means for receiving an advertisement message;
means for receiving signalling information, said signalling information including at least one criteria under which said advertisement message is to be presented; and
means for presenting the advertisement message in accordance with the at least one criteria. - View Dependent Claims (15, 16, 17, 18, 19, 20)
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Specification