POS Receipt Bearing Real-Time Time/Geographic Advertisement

• US 20070221728A1
• Filed: 03/26/2007
• Published: 09/27/2007
• Est. Priority Date: 03/26/2006
• Status: Abandoned Application

• Current Assignee: SmartReceipt, Inc. (Mobivity Holdings Corp.)
• Original Assignee: SmartReceipt, Inc. (Mobivity Holdings Corp.)
• Inventors: Ferro, Jay, Mufti, Tariq
• Application Number:
  US11/690,912
• Publication Number:
  US 20070221728A1
• Time in Patent Office: Days
• US Class Current: 235/383
• CPC Class Codes: B42D 15/0053 Forms specially designed for commercial use, e.g. bills, receipts, offer or order sheets, coupons
• CPC Class Codes: G06Q 30/0268 at point-of-sale [POS]
• CPC Class Codes: G07G 5/00 Receipt-giving machines cash registers giving receipts G07G1/00

Abstract

An apparatus, method, system, and computer-program product for producing valuable POS indicia that provides value to both the customer and to the establishment. The apparatus includes a point-of-sale (POS) receipt including a first portion and a second portion, the first portion including a transaction memorialization information and the second portion including a localization token that has been generated, for example, by a process where the time, location and nature of transaction are the parameters used to select the specific contents of the token. The method includes processes for the manufacture, assembly and use of the disclosed system, with the computer program product including machine-executable instructions for carrying out the disclosed methods.

Claims

1. An apparatus, comprising:

a point-of-sale (POS) receipt including a first portion and a second portion, said first portion including a transaction memorialization information and said second portion including a localization token.

2. The apparatus of claim 1 wherein said localization token includes an advertising message.

3. The apparatus of claim 2 wherein said advertising message includes graphics and text.

4. The apparatus of claim 2 wherein said advertising message references a commercial activity at an entity generating said POS receipt.

5. The apparatus of claim 2 wherein said advertising message references a commercial activity at a second entity other than a first entity generating said POS receipt.

6. The apparatus of claim 1 wherein said localization token includes a redemption tracking mechanism.

7. The apparatus of claim 1 wherein said localization token includes a time-limited offer.

8. The apparatus of claim 1 wherein said localization token includes a time-sensitive offer.

9. The apparatus of claim 8 wherein said time-sensitive offer identifies a redeeming entity within a twenty-five mile radius of a generating entity issuing said POS receipt.

10. The apparatus of claim 8 wherein said time-sensitive offer identifies a redeeming entity within a two mile radius of a generating entity issuing said POS receipt.

11. The apparatus of claim 8 wherein said time-sensitive offer identifies a redeeming entity within a geographic region defined by one or more zip codes responsive to a zip code of a generating entity issuing said POS receipt.

12. The apparatus of claim 1 wherein said localization token includes an announcement regarding a third-party event.

13. The apparatus of claim 12 wherein said third-party event is an airing of an identified television show.

14. A method, the method comprising:

a) closing a commercial transaction with a transaction sensitive datum; and

b) generating a point-of-sale (POS) receipt of said commercial transaction, said point-of-sale (POS) receipt including a first portion and a second portion, said first portion including a transaction memorialization information and said second portion including a localization token responsive to a transaction attribute of said transaction sensitive datum.

15. The method of claim 14 wherein said transaction sensitive datum includes a transaction location and wherein said transaction attribute includes a geographic identifier.

16. The method of claim 14 wherein said transaction sensitive datum includes a transaction time and wherein said transaction attribute includes a transaction time of day for said transaction time.

17. The method of claim 15 wherein said transaction sensitive datum includes a transaction time and wherein said transaction attribute includes a transaction time of day for said transaction time.

18. A computer program product comprising a computer readable medium carrying program instructions for producing a point-of-sale (POS) receipt when executed using a computing system, the executed program instructions executing a method, the method comprising:

a) closing a commercial transaction with a transaction sensitive datum; and

b) generating a point-of-sale (POS) receipt of said commercial transaction, said point-of-sale (POS) receipt including a first portion and a second portion, said first portion including a transaction memorialization information and said second portion including a localization token responsive to a transaction attribute of said transaction sensitive datum.

19. The computer program product of claim 18 wherein said transaction sensitive datum includes a transaction location and wherein said transaction attribute includes a geographic identifier.

20. The computer program product of claim 18 wherein said transaction sensitive datum includes a transaction time and wherein said transaction attribute includes a transaction time of day for said transaction time.

21. The computer program product of claim 19 wherein said transaction sensitive datum includes a transaction time and wherein said transaction attribute includes a transaction time of day for said transaction time.