OPTIMIZATION OF AD SELECTION AND/OR PLACEMENT IN MEDIA OBJECTS

• US 20070223039A1
• Filed: 03/21/2007
• Published: 09/27/2007
• Est. Priority Date: 03/21/2006
• Status: Abandoned Application

• Current Assignee: Adobe Systems Incorporated (Adobe Inc.)
• Original Assignee: Efficient Frontier
• Inventors: Mason, Zachary
• Application Number:
  US11/689,005
• Publication Number:
  US 20070223039A1
• Time in Patent Office: Days
• US Class Current: 358/1.180
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements

Abstract

Methods, apparatuses, and articles of manufacture for determining optimal selection and/or placement of advertisements in various media objects, based on features of the advertisements and media objects, are described herein.

Claims

1. A method comprising:

reading, by a computer system, a description describing one or more features of a media object; and

placing, by the computer system, an advertisement into a location within the media object based at least in part on the one or more features of the media object.

2. The method of claim 1, wherein the media object is one of a television program, a film, a radio program, a video games, a song, a banner ad, an audio object, a visual object, or an audiovisual object.

3. The method of claim 1, wherein the one or more features of the media object include at least one of a duration of the media object, a summary of the media object, a word or description associated with an instant of the duration of the media object, or a word or phrase associated with a topic of at least a portion of the media object.

4. The method of claim 1, wherein the advertisement is one of a banner ad, a product placement, a logo, a picture, an audio object, a visual object, or an audiovisual object.

5. The method of claim 1, wherein said placing comprises placing the advertisement into a physical location of a rendering of the media object.

6. The method of claim 1, wherein said placing comprises placing the advertisement into a location adjacent to the media object in a viewing window common to both.

7. The method of claim 1, wherein said placing comprises placing the advertisement onto another device associated with the computer system.

8. The method of claim 1, wherein said placing comprises placing the advertisement into a timing location of a rendering of the media object.

9. The method of claim 1, further comprising generating one or more derivative features for the media object based at least in part on the one or more features of the media object.

10. The method of claim 9, wherein the one or more derivative features include at least one of a word, a string, or a phrase.

11. The method of claim 1, wherein said placing further comprises passing the one or more feature of the media object as parameters to one or more classification and/or machine learning methods.

12. The method of claim 11, further comprising evaluating, by the one or more classification and/or machine learning methods, the one or more features of the media object in view of advertisement descriptions of a plurality of advertisements.

13. The method of claim 11, further comprising selecting, by the one or more classification and/or machine learning methods, at least one of a plurality of advertisements for placement in the media object based on one or more advertiser priorities of one or more advertisers of the plurality of advertisements.

14. A method comprising:

reading, by a computer system, a description describing one or more features of a media object;

generating, by the computer system, one or more derivative features for the media object based at least in part on the one or more features of the media object; and

selecting, by the computer system, one or more advertisements to be placed in the media object based at least in part on the generated one or more derivative features of the media object.

15. The method of claim 14, further comprising placing the selected one or more advertisements in one or more locations of the media object.

16. The method of claim 14, wherein the one or more features of the media object include at least one of a duration of the media object, a summary of the media object, a word or description associated with an instant of the duration of the media object, or a word or phrase associated with a topic of at least a portion of the media object.

17. The method of claim 14, wherein the one or more derivative features include at least one of a word, a string, or a phrase.

18. The method of claim 17, wherein the one or more derivative features have numerical values indicating the correspondence of the one or more derivative features to one or more keywords.

19. The method of claim 14, wherein the media object is one of a television program, a film, a radio program, a video games, a song, a banner ad, an audio object, a visual object, or an audiovisual object.

20. The method of claim 14, wherein at least one of the one or more advertisements is a banner ad, a product placement, a logo, a picture, an audio object, a visual object, or an audiovisual object.

21. An apparatus comprising:

a processor; and

an advertisement placement module operated by the processor and adapted to;

read a description describing one or more features of a media object, and

place an advertisement into a location within the media object based at least in part on the one or more features of the media object.

22. The apparatus of claim 21, wherein the media object is one of a television program, a film, a radio program, a video games, a song, a banner ad, an audio object, a visual object, or an audiovisual object.

23. The apparatus of claim 21, wherein the advertisement is one of a banner ad, a product placement, a logo, a picture, an audio object, a visual object, or an audiovisual object.

24. The apparatus of claim 21, wherein the advertisement placement module is configured to place the advertisement into a physical location of a rendering of the media object.

25. The apparatus of claim 21, wherein the advertisement placement module is configured to place the advertisement into a timing location of a rendering of the media object.

26. An apparatus comprising:

a processor; and

an advertisement selection module operated by the processor and adapted to;

read a description describing one or more features of a media object,

generate one or more derivative features for the media object based at least in part on the one or more features of the media object, and

select one or more advertisements to be placed in the media object based at least in part on the generated one or more derivative features of the media object.

27. The apparatus of claim 26, wherein the media object is one of a television program, a film, a radio program, a video games, a song, a banner ad, an audio object, a visual object, or an audiovisual object.

28. The apparatus of claim 26, wherein at least one of the one or more advertisements is one of a banner ad, a product placement, a logo, a picture, an audio object, a visual object, or an audiovisual object.

29. The apparatus of claim 26, wherein the one or more derivative features include at least one of a word, a string, or a phrase.

30. The apparatus of claim 29, wherein the one or more derivative features have numerical values indicating the correspondence of the one or more derivative features to one or more keywords.