Method for tailoring a survey to a vehicle

• US 20070226041A1
• Filed: 03/27/2006
• Published: 09/27/2007
• Est. Priority Date: 03/27/2006
• Status: Abandoned Application

• Current Assignee: General Motors LLC (General Motors Company)
• Original Assignee: General Motors Corporation (General Motors Company)
• Inventors: Oesterling, Christopher, Peterson, Michael
• Application Number:
  US11/389,758
• Publication Number:
  US 20070226041A1
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0203 Market surveys; Market polls

Abstract

System(s) and method(s) for tailoring a survey to a vehicle having a telematics unit operatively disposed therein are disclosed. The system(s) and method(s) include the steps of receiving vehicle data, analyzing the vehicle data, and automatically selecting an appropriate survey based upon automatic recognition and analysis of the vehicle data.

Claims

1. A method for tailoring a survey to a vehicle having a telematics unit operatively disposed therein, the method comprising:

receiving vehicle data;

analyzing the vehicle data; and

automatically selecting an appropriate survey based upon the vehicle data.

2. The method of claim 1 wherein the vehicle data is received by a call center via a two-way communication system in operative communication with the telematics unit.

3. The method of claim 1 wherein prior to receiving the vehicle data, the method further includes initiating communication with the vehicle.

4. The method of claim 3 wherein communication is initiated by a call center via a two-way communication system.

5. The method of claim 4, further comprising requesting transmission of the vehicle data to the call center.

6. The method of claim 1 wherein the survey includes at least one question relating to a topic selected from consumer satisfaction, vehicle performance, and combinations thereof.

7. The method of claim 1 wherein vehicle data is selected from vehicle identification number (VIN), internal driving conditions, external driving conditions, vehicle status, recent vehicle operation, and combinations thereof.

8. The method of claim 1 wherein the survey is adapted to be delivered to a vehicle occupant.

9. The method of claim 8 wherein the survey is adapted to be delivered audibly.

10. The method of claim 1, further comprising the step of selecting at least one target consumer based upon automatic recognition and analysis of the vehicle data.

11. The method of claim 1 wherein the vehicle data is received from a plurality of vehicles.

12. A method for soliciting consumer feedback, comprising:

initiating real-time two-way communication, via a two-way communication system, between a call center and a telematics unit operatively disposed within a vehicle;

transmitting vehicle data to the call center from the telematics unit via the two-way communication system;

automatically selecting an appropriate survey based upon automatic recognition and analysis of the vehicle data; and

transmitting the survey to the telematics unit via the two-way communication system;

wherein the survey solicits a class of information selected from vehicle identification number (VIN), interior driving conditions, exterior driving conditions, vehicle status, recent vehicle operation, and combinations thereof.

13. The method of claim 12, further comprising the step of transmitting consumer feedback from the telematics unit via the two-way communication system.

14. The method of claim 13 wherein the consumer feedback is analyzed for a class of feedback selected from consumer satisfaction, vehicle performance, and combinations thereof.

15. The method of claim 12 wherein transmitting the vehicle data is performed in response to a request for the vehicle data from the call center.

16. The method of claim 12 wherein initiating the real-time two-way communication is performed by the call center.

17. The method of claim 12 wherein the two-way communication system includes a wireless carrier system.

18. The method of claim 12 wherein transmitting the survey to the telematics unit further comprises transmitting the survey to at least one of an audio system, an LCD display, an LED display, a driver information center display, a radio display, an arbitrary text device, a heads-up display (HUD), and a vacuum fluorescent display.

19. A system for soliciting consumer feedback, the system comprising:

a telematics unit operatively disposed within a vehicle and adapted to transmit and receive at least one signal;

a call center in operative communication with the telematics unit via a two-way communication system and adapted to transmit and receive at least one signal; and

an automated system, adapted to automatically receive and analyze the at least one signal from the telematics unit to tailor a survey in response to the at least one signal received from the telematics unit, and further adapted to transmit the survey to the telematics unit via the two-way communication system.