Incentive system and method for tracking advertising effectiveness
First Claim
Patent Images
1. A method for tracking advertising effectiveness comprising:
- causing an advertising code with an advertisement to be printed, the advertising code identifying the advertisement, the advertising code capable of being scanned by a handheld device of a potential customer;
providing the potential customer with an incentive to scan the advertising code, a value of the incentive being stored on the handheld device; and
receiving information on the advertising code scanned by the potential customer and as a consequence reducing the value of the incentive stored on the handheld device.
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Abstract
A method for tracking advertising effectiveness includes causing an advertising code with an advertisement to be printed, the advertising code identifying the advertisement, the advertising code capable of being scanned by a handheld device of a potential customer. The potential customer is then provided with an incentive to scan the advertising code, a value of the incentive being stored on the handheld device. Information is received on the advertising code scanned by the potential customer and as a consequence reducing the value of the incentive stored on the handheld device. A handheld device and system are also provided.
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Citations
17 Claims
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1. A method for tracking advertising effectiveness comprising:
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causing an advertising code with an advertisement to be printed, the advertising code identifying the advertisement, the advertising code capable of being scanned by a handheld device of a potential customer;
providing the potential customer with an incentive to scan the advertising code, a value of the incentive being stored on the handheld device; and
receiving information on the advertising code scanned by the potential customer and as a consequence reducing the value of the incentive stored on the handheld device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A handheld device for an incentive to be redeemed by a user comprising:
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a scanner for scanning printed advertising data;
a memory for storing the advertising data and user or device identification data, an incentive value being a function of the stored advertising data;
a communications interface;
a processor sending at least a portion of the advertising data via the communications interface and reducing the incentive value as a function of the sent portion of the advertising data. - View Dependent Claims (11, 12, 13, 14, 15)
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16. A handheld device comprising:
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a scanner for scanning printed advertising data;
a memory for storing the advertising data and user or device identification data;
a processor for providing a value as a function of the advertising data; and
a communications interface;
the processor reducing the value or deleting a portion of the advertising data from the memory and sending the portion or another portion of the advertising data over the communications interface as a function of an input from the communications interface or an input from a user of the handheld device.
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17. A method for tracking advertising effectiveness comprising:
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causing an advertising code with an advertisement to be printed, the advertising code identifying the advertisement, the advertising code capable of being scanned by a handheld device of a potential customer;
providing the potential customer with an incentive to scan the advertising code, a value of the incentive being stored on the handheld device; and
receiving information on the advertising code scanned by the potential customer and providing the customer with a benefit related to the incentive, the benefit being redeemable using the handheld device.
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Specification