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Incentive system and method for tracking advertising effectiveness

  • US 20070226055A1
  • Filed: 03/23/2006
  • Published: 09/27/2007
  • Est. Priority Date: 03/23/2006
  • Status: Abandoned Application
First Claim
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1. A method for tracking advertising effectiveness comprising:

  • causing an advertising code with an advertisement to be printed, the advertising code identifying the advertisement, the advertising code capable of being scanned by a handheld device of a potential customer;

    providing the potential customer with an incentive to scan the advertising code, a value of the incentive being stored on the handheld device; and

    receiving information on the advertising code scanned by the potential customer and as a consequence reducing the value of the incentive stored on the handheld device.

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