Handheld device for use at point of sale, checkout device and system and method for tracking advertising effectiveness

• US 20070226056A1
• Filed: 03/23/2006
• Published: 09/27/2007
• Est. Priority Date: 03/23/2006
• Status: Abandoned Application

• Current Assignee: Goss International Americas Incorporated (City of Shanghai)
• Original Assignee: Goss International Americas Incorporated (City of Shanghai)
• Inventors: Belanger, Roger, Clarke, Thomas
• Application Number:
  US11/388,173
• Publication Number:
  US 20070226056A1
• Time in Patent Office: Days
• US Class Current: 705/14.340
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0234 Rebates after completed purchase
• CPC Class Codes: G06Q 30/06 Buying, selling or leasing transactions

Abstract

A method for receiving advertising data at a point-of-sale includes inputting good data related to a good at a store checkout via store employee or a store scanner and comparing the good data to advertising data in a handheld device, the advertising data having been scanned by a customer from a print advertisement with the handheld device. The advertising data related to the good is received at the store checkout, as is a payment from the customer for the good at the store checkout. The received advertising data and information related to the payment from the store checkout is then forwarded. A handheld device, checkout device and system and other methods are also provided.

Claims

1. A method for receiving advertising data at a point-of-sale comprising:

inputting good data related to a good at a store checkout via store employee or a store scanner;

comparing the good data to advertising data in a handheld device, the advertising data having been scanned by a customer from a print advertisement with the handheld device;

receiving the advertising data related to the good at the store checkout;

receiving a payment from the customer for the good at the store checkout; and

forwarding the received advertising data and information related to the payment from the store checkout.

2. The method as recited in claim 1 further comprising receiving customer or device information from the handheld device.

3. The method as recited in claim 1 further comprising providing the customer a rebate for the good as a function of the received advertising data.

4. The method as recited in claim 1 wherein the comparing of the good data to the advertising data occurs in the handheld device.

5. The method as recited in claim 1 wherein the comparing of the good data to the advertising data occurs at a processor of the store checkout.

6. The method as recited in claim 1 wherein the advertising data is received via the user selecting the advertising data.

7. The method as recited in claim 1 wherein the advertising data is received as a result of the comparing of the good data to the advertising data.

8. The method as recited in claim 1 wherein the good data is input by scanning a UPC code on the good at checkout using the store scanner.

9. A store checkout device comprising:

a communications interface for receiving advertising data from a handheld device used by a store customer to scan print advertisements, and

a processor for receiving sales information of products purchased by the store customer and forwarding the advertising data and related actual sales data to the advertiser.

10. A customer handheld device for use at a store checkout comprising:

an input device;

a display;

an interface for a scanner for scanning printed advertising data;

a memory for storing the advertising data;

a processor for receiving input data from the input device and providing the display with display information related to the advertising data; and

a communications interface for interacting with a store checkout device and the processor;

the processor receiving a command from the store checkout device or the customer via the input device to identify the advertising data related to a good purchased at the point-of-sale, and subsequently sending the related advertising data to the store checkout device.

11. A system for tracking advertising effectiveness comprising:

a plurality of the handheld devices having scanned advertising data from printed advertisements of advertisers; and

a plurality of checkout devices in stores, the checkout devices having a communications interface to provide the advertising data and actual sales information to the advertiser.

12. The system as recited in claim 11 further comprising a kiosk for providing the user with information about the store goods

13. A method for tracking advertising effectiveness comprising:

placing an advertisement for goods in a printed publication, the advertisement including advertising data to be scanned by a handheld scanner of a customer;

sending the goods to stores; and

receiving the advertising data for the goods and store sales information related to the goods, the advertising data having been provided at a store checkout device of the goods.