Time based electronic advertisement

• US 20070226058A1
• Filed: 08/22/2006
• Published: 09/27/2007
• Est. Priority Date: 03/21/2006
• Status: Abandoned Application

• Current Assignee: KALLOUT, INC.
• Original Assignee: Myware Incorporated
• Inventors: Johnson, Craig W., Lorenzen, Matthew L., Lorenzen, Lee, Siegel, Micah S.
• Application Number:
  US11/508,556
• Publication Number:
  US 20070226058A1
• Time in Patent Office: Days
• US Class Current: 705/14.410
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising

Abstract

Determining performance of an electronic advertisement is disclosed. Data associated with a measured time of the electronic advertisement is received. The received data is analyzed to determine a performance value of the advertisement. In some cases, the performance value is associated with a time based electronic advertisement cost model.

Claims

1. A method of determining performance of an electronic advertisement, comprising:

receiving data associated with a measured time of the electronic advertisement; and

analyzing the received data to determine a performance value of the advertisement.

2. A method as recited in claim 1, wherein the performance value is associated with a time based electronic advertisement cost model.

3. A method as recited in claim 1, wherein analyzing the received data to determine the performance value of the advertisement includes aggregating at least a portion of the received data with at least a portion of another previously received data.

4. A method as recited in claim 1, wherein analyzing the received data to determine the performance value of the advertisement includes removing information identifying a user associated with the received data.

5. A method as recited in claim 1, wherein the performance value is a value associated with a plurality of measured times.

6. A method as recited in claim 1, wherein the performance value can be used at least in part to determine an advertisement cost of the electronic advertisement.

7. A method as recited in claim 6, wherein the advertisement cost is at least in part calculated by multiplying a time based rate by a time value associated with the performance value.

8. A method as recited in claim 7, wherein the time based rate is a graduated rate.

9. A method as recited in claim 6, wherein each advertisement interaction contributing to the advertisement cost is limited by a maximum cost value.

10. A method as recited in claim 6, wherein each advertisement interaction contributing to the advertisement cost is associated with a measured time exceeding a threshold time value.

11. A method as recited in claim 1, wherein the measured time is associated with an amount of time the advertisement was displayed.

12. A method as recited in claim 1, wherein the measured time is associated with an amount of time the advertisement was played.

13. A method as recited in claim 1, wherein the measured time is associated with an amount of time a user has interacted with the advertisement.

14. A method as recited in claim 1, wherein the measured time is measured starting from one of the following events:

beginning a display of the advertisement, selecting content of the advertisement, hovering over the advertisement with a cursor, and starting video, multimedia, audio, animated, or interactive content of the advertisement.

15. A method as recited in claim 1, wherein the measured time is measured ending at is one of the following events:

closing of an advertisement display, selecting content of the advertisement indicating end of user interaction with the advertisement, ending cursor hover over the advertisement, selecting content outside a display area associated with the advertisement, hovering over content outside a display area associated with the advertisement, leaving a webpage associated with the advertisement, closing of a web browser window associated with the advertisement, and stopping, pausing, or ending content of the advertisement.

16. A method as recited in claim 1, wherein the measured time is limited by a maximum time value.

17. A method as recited in claim 1, wherein the performance value is a percentage value associated with the measured time.

18. A method as recited in claim 1, further comprising correlating the performance value with user demographics information.

19. A method as recited in claim 1, the performance value can be used to optimize one or more advertisements.

20. A method as recited in claim 19, wherein optimizing the one or more advertisements includes performing one or more of the following:

removing an advertisement from being displayed, generating an advertisement to be displayed, modifying an advertisement to be displayed, selecting an advertisement to display from a plurality of available advertisements, determining a preferred advertisement for a specified user demographics.

21. A method as recited in claim 1, wherein the advertisement is associated with enhanced content displayed in response to an indication specifying at least portion of a webpage to be enhanced.

22. A method as recited in claim 21, wherein the advertisement is responsive to at least a portion of the enhanced content.

23. A method as recited in claim 21, wherein the advertisement is responsive to at least a portion of the webpage content to be enhanced.

24. A method as recited in claim 21, wherein the advertisement is responsive to one or more of the following:

user demographics information, history of past user actions, enhanced content configuration data, and web browser configuration data

25. A method as recited in claim 21, wherein the enhanced content and the advertisement are displayed together without using and without altering encoding of the webpage.

26. A method as recited in claim 21, wherein the enhanced content selected at least in part by using a user indication specifying which enhanced content category should be associated with the portion of the webpage to be enhanced.

27. A method as recited in claim 1, wherein the advertisement is overlaid on a webpage in a display bubble.

28. A system for determining performance of an electronic advertisement, comprising:

a processor configured to receive data associated with a measured time of the electronic advertisement, and analyze the received data to determine a performance value of the advertisement; and

a memory coupled with the processor, wherein the memory is configured to provide the processor with instructions.

29. A system as recited in claim 28, wherein the performance value is associated with a time based electronic advertisement cost model.

30. A system as recited in claim 28, wherein the processor analyzes the received data including by removing information identifying a user associated with the received data.

31. A system as recited in claim 28, wherein the performance value can be used at least in part to determine an advertisement cost of the electronic advertisement.

32. A system as recited in claim 28, wherein the processor is further configured to correlate the performance value with user demographics information.

33. A system as recited in claim 28, the performance value can be used to optimize one or more advertisements.

34. A computer program product for determining performance of an electronic advertisement, the computer program product being embodied in a computer readable medium and comprising computer instructions for:

receiving data associated with a measured time of the electronic advertisement; and

analyzing the received data to determine a performance value of the advertisement.

35. A computer program product as recited in claim 34, wherein the performance value is associated with a time based electronic advertisement cost model.

36. A computer program product as recited in claim 34, wherein analyzing the received data to determine the performance value of the advertisement includes removing information identifying a user associated with the received data.

37. A computer program product as recited in claim 34, wherein the performance value can be used at least in part to determine an advertisement cost of the electronic advertisement.

38. A computer program product as recited in claim 34, further comprising correlating the performance value with user demographics information.

39. A computer program product as recited in claim 34, the performance value can be used to optimize one or more advertisements.