System and method of advertisement via mobile terminal

• US 20070226061A1
• Filed: 01/31/2007
• Published: 09/27/2007
• Est. Priority Date: 12/06/2000
• Status: Active Grant

• Current Assignee: Xenogenic Development Limited Liability Company (Intellectual Ventures LLC)
• Original Assignee: Hui Chu Technologies LLC (Intellectual Ventures LLC)
• Inventors: Chiang, Kuo, Chen, Shu
• Granted Patent: US 8,121,897 B2
• Time in Patent Office: Days
• US Class Current: 705/14.190
• CPC Class Codes: G06Q 10/0637 Strategic management or analysis, e.g. setting a goal or target of an organisation; Planning actions based on goals; Analysis or evaluation of effectiveness of goals
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0217 involving input on products or services in exchange for incentives or rewards
• CPC Class Codes: G06Q 30/0252 based on events or environment, e.g. weather or festivals
• CPC Class Codes: G06Q 30/0253 During e-commerce, i.e. online transactions
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0267 Wireless devices

Abstract

The present invention provides a method for delivering an advertisement to a user comprising providing an advertisement by the advertiser to the service system, followed by delivering the advertisement by the service system to a mobile phone of a user through mobile phone communication network. The user determines to browse the advertisement or not. The user watches and brows the advertisement via the display of the mobile phone.

Claims

1. A method for deliver an advertisement to a user comprising:

providing an advertisement by said advertiser to a service system;

delivering said advertisement by said service system to a portable communication device of a user through portable communication device communication network;

determining to browse said advertisement or not by said user; and

browsing said advertisement via the display of said portable communication device.

2. The method of claim 1, further comprising:

providing a first keyword or condition to target a potential user to said service system before delivering said advertisement.

3. The method of claim 1, wherein said advertisement is transmitted under 3G specification or updated version environment.

4. The method of claim 3, further comprising matching said advertiser and said user based on said first keyword or condition.

5. The method of claim 1, wherein said user may get feed back rewards for browsing said advertisement from said service system or said advertiser.

6. The method of claim 1, further comprising:

setting a second keyword or condition to define a desired advertisement to be received by said user before delivering said advertisement, followed by sending said keyword or condition to said service system.

7. The method of claim 6, further comprising matching said advertiser and said user based on said second keyword or condition.

8. The method of claim 6, wherein said second keyword or condition includes a personal profile of said potential user, personal hobby, personal character, style or interesting.

9. A method for deliver an advertisement to a user comprising:

providing a first keyword or condition to target a potential user to said service system and providing an advertisement by said advertiser to said service system;

providing a second keyword or condition to define a desired advertisement to be received by said user to said service system;

matching said advertiser and said user based on said first and second keywords or conditions;

delivering said advertisement by said service system to a portable communication device of a user through portable communication device communication network; and

determining to browse said advertisement or not by said user; and

displaying and browsing said advertisement via the display of said portable communication device.

10. The method of claim 9, wherein said advertisement is transmitted under 3G specification or updated version environment.

11. The method of claim 9, wherein said user may get feed back rewards for browsing said advertisement from said service system or said advertiser.

12. A method for deliver an advertisement to a user comprising:

providing an advertisement by said advertiser to said service system;

detecting a calling signal from a calling party;

transmitting an advertisement to a phone of said calling party before an answer party answers said call, wherein said calling party may receive an advertisement send by said service system while waiting call answer.

13. The method of claim 12, wherein said advertisement is transmitted under 3G specification or updated version environment.

14. The method of claim 12, wherein said advertisement is displayed on a display of said portable communication device, and wherein said phone includes mobile phone, PSTN phone or internet phone.

15. A method for deliver video information to a user comprising:

designating a video by an answer party to said service system;

detecting a calling signal from a calling party who makes a call;

transmitting said video to a phone of said calling party before said answer party answers said call, wherein said calling party may receive said video send by said service system while waiting call answer.

16. The method of claim 15, wherein said video is displayed on a display of said phone, and wherein said phone includes mobile phone, PSTN phone or internet phone.

17. The method of claim 15, wherein said video is stored in the database of said service provider or memory of the phone of said answer party.

18. A method for deliver an advertisement to a user comprising:

transacting with a credit card or transaction card by a user;

collecting information of said transaction;

analyzing transaction behavior of said user; and

sending an advertisement to a portable communication device of said user according to said analysis.

19. The method of claim 18, wherein said advertisement is related to the product said user purchases.

20. The method of claim 18, wherein said credit card or transaction card is incorporated in said portable communication device of said user.

21. A method for a service system providing video information to a user comprising:

designating a video by an answer party to said service system;

detecting a dialing signal from a calling party who makes a call;

transmitting said video to a phone of said calling party before said answer party answers said call, wherein said calling party may receive said video send by said service system while waiting call answer, wherein said video is transmitted under 3G specification or updated version environment.

22. A method for deliver an advertisement to a user comprising:

transmitting a TV program to a portable communication device through a communication service provider, wherein said an advertisement provided by an advertiser is deliver to said portable communication device during said portable communication device receives said TV program, said advertisement being provided to said communication service provider having communication network for wireless communication or a program provider before transmitting to said portable communication device, wherein said portable communication device includes mobile phone, smart phone, PDA, GPS or MPEG player, wherein said TV program is provided by said advertiser, said program provider or said communication service provider, wherein said advertisement is transmitted under 3G specification or updated version environment.