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SYSTEM AND METHOD FOR PRESENTING CUSTOMIZED SELECTIONS OVER A COMPUTER NETWORK

  • US 20070229222A1
  • Filed: 06/04/2007
  • Published: 10/04/2007
  • Est. Priority Date: 02/22/2000
  • Status: Abandoned Application
First Claim
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1. A host system communicatively linked to remote computers of shoppers, the host system comprising:

  • at least one of a merchandise database configured to store information associated with merchandise for sale to the shoppers, and a services database configured to store information associated with services for sale to the shoppers;

    a shopper data collector configured to collect and analyze data from the remote computers of shoppers to determine information usable to formulate tailored store screens for shoppers, including for a current communication with the host system by each shopper, data from the shopper'"'"'s computer collected and analyzed during the current communication from which the shopper data collector determines for the current communication the location of the shopper'"'"'s computer at the time of the current communication, without the host system requiring the shopper to take any direct action to instruct the shopper'"'"'s computer to provide such information to the host system and without the host system having such information prior to the current communication;

    a presentation formulator configured to formulate tailored store screens to be displayed on the remote computers of shoppers, including for the current communication by the shopper, formulating one or more tailored store screens to be displayed on the shopper'"'"'s computer during the current communication, the one or more tailored store screens being formulated by the presentation formulator by including and excluding selected information in at least one of the merchandise database and the services database at least in part based upon the location of the shopper'"'"'s computer at the time of the current communication, as determined by the shopper data collector; and

    a web server configured to communicate with the remote computers of shoppers and to send the tailored store screens to the remote computers.

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