METHOD OF PROVIDING MERCHANT RESOURCE OR MERCHANT HYPERLINK TO A USER

• US 20070233513A1
• Filed: 05/28/2007
• Published: 10/04/2007
• Est. Priority Date: 05/25/1999
• Status: Abandoned Application

• Current Assignee: Silverbrook Research Pty Limited
• Original Assignee: Silverbrook Research Pty Limited
• Inventors: Silverbrook, Kia, Lapstun, Paul
• Application Number:
  US11/754,312
• Publication Number:
  US 20070233513A1
• Time in Patent Office: Days
• US Class Current: 705/1.100
• CPC Class Codes: G06F 3/0321 by optically sensing the absolute position with respect to a regularly patterned surface forming a passive digitiser, e.g. pen optically detecting position indicative tags printed on a paper sheet constructional details of pen-shaped pointing devices G06F3/03545, G06F3/03542, G06F3/037
• CPC Class Codes: G06F 3/03545 Pens or stylus

Abstract

A method of providing a merchant resource or a merchant hyperlink to a user via user interaction with a printed substrate, said substrate comprising user information and coded data enabling the user interaction, said method comprising: (a) a user performing the user interaction with the substrate using a sensing device, said sensing device reading at least some of the coded data when operatively positioned or moved relative to the substrate and generating interaction data using the read coded data, said interaction data being indicative of the user interaction; and (b) said user interaction causing the merchant resource or a first resource comprising the merchant hyperlink to be displayed on a display device, wherein at least one parameter of said user interaction determines the merchant.

Claims

1. A method of providing a merchant resource or a merchant hyperlink to a user via user interaction with a printed substrate, said substrate comprising user information and coded data enabling the user interaction, said method comprising:

(a) a user performing the user interaction with the substrate using a sensing device, said sensing device reading at least some of the coded data when operatively positioned or moved relative to the substrate and generating interaction data using the read coded data, said interaction data being indicative of the user interaction; and

(b) said user interaction causing the merchant resource or a first resource comprising the merchant hyperlink to be displayed on a display device,

wherein at least one parameter of said user interaction determines the merchant.

2. The method of claim 1, wherein said at least one parameter is a product indicated by the user interaction.

3. The method of claim 1, wherein said at least one parameter is a zone of said user interaction on said printed substrate.

4. The method of claim 3, wherein one or mores zones of said printed substrate has a predetermined merchant associated therewith.

5. The method of claim 1, wherein said at least one parameter is a publication in which said printed substrate is contained.

6. The method of claim 5, wherein the publication has a predetermined merchant associated therewith.

7. The method of claim 1, wherein said at least one parameter is a first context of said user interaction.

8. The method of claim 7, wherein said first context is derived from any one of the group comprising:

a resource description;

a subject description;

a user description; and

an environment description.

9. The method of claim 7, wherein said first context comprises at least one context term selected from the group comprising:

a word, a keyword, a concept, a person, an organization, a place, a product, a publication, a weather condition, a geographic location, a date, a time of day, a day of the week, a current user location, a user home location, a user demographic indicator, a user preference, a search history, a click-through history, a user interest or a user language.

10. The method of claim 1, wherein the first resource is a blended resource comprising content corresponding to the user interaction and the merchant hyperlink.

11. The method of claim 10, wherein the user interaction identifies a hyperlink and the blended resource comprises hyperlinked content.

12. The method of claim 10, wherein the user interaction identifies a search request and the blended resource comprises search-results content.

13. The method of claim 10, wherein said content is selected at least partially using a first context determined from said user interaction.

14. The method of claim 10, wherein said merchant hyperlink is selected at least partially using second context derived from said content.

15. The method of claim 1, wherein at least one of the first resource and the merchant resource is a webpage.

16. The method of claim 1, wherein the user interaction causes:

transmission of the interaction data, or an encoded form thereof, to a first computer system; and

the first computer system to determine a request using the interaction data and initiate obtaining or formation of the merchant resource or the first resource using the request.

17. The method of claim 16, wherein the request is encoded in a request URI.

18. The method of claim 16, wherein the user interaction causes the first computer system to initiate obtaining or formation of the merchant resource or the first resource by:

the first computer system sending the request to the display device;

the display device relaying the request to a second computer system; and

the second computer system obtaining or forming the merchant resource or the first resource using the request.

19. The method of claim 15, wherein the first computer system and the second computer system are the same computer system.

20. The method of claim 1, wherein the coded data is indicative of a region identity associated with the substrate and of a plurality of locations on the substrate, and the user interaction causes:

the sensing device to generate the interaction data to be indicative of the region identity and of at least one position of the sensing device relative to the substrate;

transmission of the interaction data, or an encoded form thereof, to a first computer system; and

a first computer system to;

(1) identify a page description corresponding to the printed substrate using the region identity;

(2) determine a request using the page description and the interaction data; and

(3) initiate obtaining or formation of the merchant resource or the first resource using the request.