SYSTEM AND METHOD FOR MANAGING NETWORK-BASED ADVERTISING CONDUCTED BY CHANNEL PARTNERS OF AN ENTERPRISE
First Claim
1. A method for creating an advertisement for a channel partner of a business enterprise, the method comprising:
- receiving, from the channel partner, a selection of at least one advertising template and at least one target, wherein the at least one advertising template and the at least one target are developed by the business enterprise;
receiving, from the channel partner, advertising information for inclusion within the advertisement consistent with the advertising template; and
receiving, from the channel partner, one or more constraints on a bid price for the at least one target, wherein the one or more constraints on the bid price are associated with the advertisement.
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Abstract
The invention generally relates to a system and method for facilitating cooperative search engine marketing among business entities and their respective channel partners. Embodiments of the invention permit such business enterprises to easily create and distribute approved advertisements and campaign templates, allocate and track the usage of market development funds, monitor the results of sponsored search advertising campaigns instituted by their channel partners, and streamline the reimbursement process for market development funds (MDF). The enterprise may begin the process by creating “ready-made” advertisements and keyword lists with pre-approved content, which helps the enterprise protect brand identity and ensure consistent messaging while making the process of initiating a paid search campaign much easier for the channel partner.
138 Citations
44 Claims
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1. A method for creating an advertisement for a channel partner of a business enterprise, the method comprising:
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receiving, from the channel partner, a selection of at least one advertising template and at least one target, wherein the at least one advertising template and the at least one target are developed by the business enterprise;
receiving, from the channel partner, advertising information for inclusion within the advertisement consistent with the advertising template; and
receiving, from the channel partner, one or more constraints on a bid price for the at least one target, wherein the one or more constraints on the bid price are associated with the advertisement. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 43, 44)
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21. A method for generating an advertising template capable of being utilized by a channel partner of a business enterprise to create an advertisement, the method comprising:
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selecting one or more template attributes of the advertising template;
receiving, from the business enterprise, advertising content for incorporation into the advertising template consistent with the one or more template attributes of the advertising template;
receiving, from the business enterprise, one or more selections of one or more targets;
receiving, from the business enterprise, acceptable bid limits associated with the one or more targets;
incorporating the one or more selections of the one or more targets and the bid information into the advertising template; and
displaying, for the business enterprise, a representation of the advertising template. - View Dependent Claims (32, 33, 34, 35, 36, 37)
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38. A server for managing network-based advertising conducted by a plurality of channel partners of a business enterprise, the server comprising:
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at least one processor;
a network interface for receiving, from over a network, advertising performance information from at least one sponsored search application; and
a memory, operatively coupled to the processor, for storing logical instructions wherein execution of the logical instructions by the processor results in performing of operations, including;
generating an advertising template capable of being utilized by the plurality of channel partners of the business enterprise to create a corresponding plurality of advertisements; and
creating report information using the advertising performance information, wherein the advertising performance information is indicative of performance of the plurality of advertisements with respect to the at least one sponsored search application. - View Dependent Claims (39, 40, 41, 42)
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Specification