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Dynamic proxy method and apparatus for an online marketing campaign

  • US 20070239528A1
  • Filed: 03/29/2006
  • Published: 10/11/2007
  • Est. Priority Date: 03/29/2006
  • Status: Abandoned Application
First Claim
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1. A method for dynamic network address identification and replacement for delivering a web page to a data processing device associated with a customer, for performing a marketing campaign on behalf of an advertiser over a data network, the method comprising:

  • receiving a browser request message over the data network from a browser program executing on the data processing device, the browser request message requesting an origin web page at an origin web site on the data network, the origin web site associated with the advertiser;

    determining a network address of the origin web site on the data network;

    retrieving, responsive to the browser request message, content of the origin web page from the origin web site at the determined network address;

    locating a network address in the retrieved content of the origin web page;

    replacing the located network address with a proxy network address to define a modified web page, the proxy network address referencing a proxy web site on the data network; and

    providing the modified web page to the data processing device over the data network.

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