Targeting and/or scoring advertisements using information derived from called telephone numbers or the called telephone numbers themselves
First Claim
Patent Images
1. A computer-implemented method comprising:
- a) storing a set of one or more numbers called by a client device;
b) determining call-derived information using the stored set of one or more called numbers; and
c) determining a set of one or more ads to serve using the determined call-derived information.
1 Assignment
0 Petitions
Accused Products
Abstract
Called telephone number(s) from a client device are stored. The called number(s) is used to lookup information related to the called number(s) (e.g., a name and address). Additional information might be obtained about the called party including the type of business, classifications of the products of the business, etc. This information may then used to select and/or store advertisements to serve to the client device (or to the user of the device, if known, when that user is on another device such as a Web device). Advertisements can be scored according to how well they match the information derived from the called telephone number(s).
34 Citations
24 Claims
-
1. A computer-implemented method comprising:
-
a) storing a set of one or more numbers called by a client device;
b) determining call-derived information using the stored set of one or more called numbers; and
c) determining a set of one or more ads to serve using the determined call-derived information. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21)
-
-
22. Apparatus comprising:
-
a) means for storing a set of one or more numbers called by a client device;
b) means for determining call-derived information using the stored set of one or more called numbers; and
c) means for determining a set of one or more ads to serve using the determined call-derived information. - View Dependent Claims (23, 24)
-
Specification