Controlling the serving of serially rendered ads, such as audio ads
First Claim
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1. A computer-implemented method comprising:
- a) accepting request information;
b) determining whether the request is for an unspecific business using the accepted request information;
c) if it is determined that the request is for an unspecific business, generating a responsive message including a first number of serial ads; and
d) if it is not determined that the request is for an unspecific business, generating a responsive message including a second number of serial ads, wherein the second number is less than the first number.
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Abstract
A request for listing information is received, and if the request is determined to be for an unspecific listing, a number of ads are served prior to delivery of the requested listings. If the request is determined to not be for an unspecific business, a lesser number (or zero) ads are served prior to delivery of the requested listings. The determination of the request as being unspecific can be made by comparing the request to a list of unspecific requests, determining if the request exactly matches a listing, or by other means. Ads served result in the advertiser being assessed a per-impression charge.
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Citations
22 Claims
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1. A computer-implemented method comprising:
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a) accepting request information; b) determining whether the request is for an unspecific business using the accepted request information; c) if it is determined that the request is for an unspecific business, generating a responsive message including a first number of serial ads; and d) if it is not determined that the request is for an unspecific business, generating a responsive message including a second number of serial ads, wherein the second number is less than the first number. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
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16. Apparatus for serving an advertisement, the apparatus comprising:
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a) an input for accepting request information; b) means for determining whether the request is for an unspecific business using the accepted request information; c) means for generating a responsive message including a first number of serial ads if it is determined that the request is for an unspecific business and d) means for generating a responsive message including a second number of serial ads, wherein the second number is less than the first number, if it is not determined that the request is for an unspecific business. - View Dependent Claims (17, 18, 19)
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20. A computer-implemented method comprising:
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a) accepting evidence of a user information need; b) determining whether the user information need is for an unspecific business using the accepted evidence; c) if it is determined that the user information need is for an unspecific business, generating a responsive message including a first number of serial ads; and d) if it is not determined that the user information need is for an unspecific business, generating a responsive message including a second number of serial ads, wherein the second number is less than the first number. - View Dependent Claims (21, 22)
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Specification