Determining advertising statistics for advertisers and/or advertising networks

• US 20070239532A1
• Filed: 03/31/2006
• Published: 10/11/2007
• Est. Priority Date: 03/31/2006
• Status: Abandoned Application

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google LLC (Alphabet Inc.)
• Inventors: Rajaram, Gokul, Benson, Scott
• Application Number:
  US11/394,194
• Publication Number:
  US 20070239532A1
• Time in Patent Office: Days
• US Class Current: 705/14.450
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0246 Traffic
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A system determines a number of times that clients access a group of documents associated with a web site or a group of web sites. At least one document in the group of documents includes at least one advertisement. The system further determines a percentage of client views for an advertiser or an advertising network across the web site or group of web sites based on the determined number of times.

Claims

1. A method comprising:

determining a number of times that clients access a group of documents associated with a web site, at least one document in the group of documents including at least one advertisement; and

determining a percentage of client views for an advertiser or an advertising network across the web site based on the determined number of times.

2. The method of claim 1 wherein the group of documents includes web pages.

3. The method of claim 1 wherein the group of documents includes a predetermined number of a most popular set of documents associated with the web site.

4. The method of claim 1 further comprising:

capturing client logs; and

using the client logs to determine the number of times that clients access the group of documents.

5. The method of claim 4 wherein the capturing client logs includes:

obtaining document identification information from a toolbar associated with at least one of the clients.

6. The method of claim 4 wherein the capturing client logs includes:

obtaining document identification information from a browser associated with at least one of the clients.

7. The method of claim 6 wherein the obtaining document identification information includes:

obtaining the document identification information as part of a request for an advertisement.

8. The method of claim 4 wherein the capturing client logs includes:

obtaining document identification information from one of the documents of the group of documents.

9. The method of claim 8 wherein the obtaining document identification information includes:

obtaining the document identification information as part of a request for an advertisement.

10. A system comprising:

means for tracking, for each document in a group of documents associated with a web site, a number of times that clients access the document, at least one document in the group of documents including at least one advertisement; and

means for determining a percentage of client views for an advertiser or an advertising network across the web site based on the tracking.

11. A device comprising:

a memory to store instructions; and

a processor to execute the instructions to;

determine, for each document in a group of documents associated with a web site, a value representing a number of times that clients access the document, at least one document in the group of documents including at least one advertisement, and

determine a percentage of client views for an advertiser or an advertising network across the web site based on the determined values.

12. A computer-readable medium that stores computer-executable instructions comprising:

instructions for determining, for each document in a group of documents associated with a web site, a value representing a number of times that clients access the document, at least one document in the group of documents including at least one advertisement; and

instructions for determining a percentage of client views for an advertiser or an advertising network across the web site based on the determined values.

13. A method comprising:

determining, for each document in a group of documents associated with a group of web sites, a number of times that clients access the document, at least one document in the group of documents including at least one advertisement; and

determining a percentage of client views for an advertiser or an advertising network across the group of web sites based on the determined numbers of times.

14. The method of claim 13 wherein the group of documents includes web pages.

15. The method of claim 13 wherein the group of documents includes a predetermined number of a most popular set of documents from each web site of the group of web sites.

16. The method of claim 13 wherein the group of web sites includes a predetermined number of web sites from an Internet.

17. The method of claim 13 wherein the group of web sites includes a predetermined number of web sites from a selected country or region.

18. The method of claim 13 further comprising:

capturing client logs; and

using the client logs to determine the number of times that clients access at least one document in the group of documents.

19. The method of claim 18 wherein the capturing client logs includes:

obtaining document identification information from a toolbar associated with at least one of the clients.

20. The method of claim 18 wherein the capturing client logs includes:

obtaining document identification information from a browser associated with at least one of the clients.

21. The method of claim 20 wherein the obtaining document identification information includes:

obtaining the document identification information as part of a request for an advertisement.

22. The method of claim 18 wherein the capturing client logs includes:

obtaining document identification information from one of the documents of the group of documents.

23. The method of claim 22 wherein the obtaining document identification information includes:

obtaining the document identification information as part of a request for an advertisement.

24. The method of claim 13 further comprising:

determining, for at least one document in the group of documents, an amount of presence of an advertiser on the at least one document based on a total number of advertisers on the at least one document.

25. The method of claim 13 further comprising:

determining, for at least one web site of the group of web sites, a percentage of client views for an advertiser or an advertising network across the web site based on the determined numbers of times that clients access each document in the group of documents that is associated with the web site.

26. A system comprising:

a memory to store instructions; and

a processor to execute the instructions to;

determine, for each document in a group of documents associated with a group of web sites, a value representing a number of times that clients access the document, at least one document in the group of documents including at least one advertisement, and

determine a percentage of client views for at least one advertiser or at least one advertising network across the group of web sites based on the determined values.

27. A computer-readable medium that stores computer-executable instructions comprising:

instructions for determining, for each document in a group of documents associated with a group of web sites, a value representing a number of times that clients access the document, at least one document in the group of documents including at least one advertisement; and

instructions for determining a percentage of client views for at least one advertiser or at least one advertising network across the group of web sites based on the determined values.

28. A method comprising:

capturing document identification information in response to clients accessing a plurality of documents containing advertisements;

determining values representing a number of times that each document in the plurality of documents is accessed based on the captured document information; and

determining share-of-site or share-of-market statistics for at least one of an advertiser or an advertising network based on the determined values.

29. The method of claim 28 wherein the document identification information includes uniform resource locators (URLs).

30. The method of claim 28 wherein the capturing includes:

obtaining at least some of the document identification information from a toolbar.

31. The method of claim 28 wherein the capturing includes:

obtaining at least some of the document identification information from a browser.

32. The method of claim 28 wherein the capturing includes:

obtaining at least some of the document identification information from a document of the plurality of documents.