Allocating and monetizing advertising space in offline media through online usage and pricing model
First Claim
1. A method for allocating advertisements to offline media advertising space comprising:
- receiving an indication of available advertising space from an offline media source;
selecting at least one advertisement message associated with an advertiser to use in the available advertising space;
transmitting the at least one advertisement message to the offline media source, the at least one advertisement message comprising a reference to online replica content; and
creating the online replica content.
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Accused Products
Abstract
Allocating and monetizing advertising space in offline media through online usage and pricing model. Offline media sources request advertisements for available ad space in their publications. An advertising server that stores advertisement messages associated with online retailers selects one or more advertisements to fill the unallocated ad space. An ad copy is created containing the selected advertisement messages is created and sent to the offline media source for publication. The ad copy contains identification information for online replica content with electronic versions of the selected advertisements. The online replica content may also contain contact information for each of the represented online retailers thereby enabling realization of advertising revenue for the offline published advertisement message when viewers contact the advertisers using this contact information.
107 Citations
20 Claims
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1. A method for allocating advertisements to offline media advertising space comprising:
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receiving an indication of available advertising space from an offline media source;
selecting at least one advertisement message associated with an advertiser to use in the available advertising space;
transmitting the at least one advertisement message to the offline media source, the at least one advertisement message comprising a reference to online replica content; and
creating the online replica content. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17)
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18. A system for allocating advertisements to available offline media advertising space comprising:
an advertising server adapted to;
store a plurality of advertisement messages;
receive requests from offline media sources for advertisements;
select one or more advertisement messages from the plurality of messages to satisfy the request;
return an advertisement copy containing the one or more selected messages and identification information for online replica content;
create the online replica content, wherein for each of the one or more advertisement messages, the online replica content contains contact information for contacting an advertiser associated with the advertisement message; and
charge advertisers on a referral basis when a viewer contacts the advertiser using the contact information.
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19. A automated method for selling advertisement space in offline media comprising:
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creating a database of electronic advertising messages;
based on a received request from an offline media source for advertisement messages, generating an advertisement copy containing at least one of the electronic advertising messages;
creating an online replica content containing the advertisement copy; and
transmitting the advertisement copy to the offline media source, wherein the advertisement copy comprises identification information of the online replica content.
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20. A system for selling unallocated ad space in offline media to online vendors comprising:
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at least one offline media source;
a plurality of advertisement messages, each message associated with an online vendor; and
an advertisement server, wherein the advertisement server is adapted to select at least one advertisement message, create an online replica website containing the at least one advertisement message, and generate an advertisement copy containing the selected at least one advertisement message and a URL for the online replica website.
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Specification