System and method for using user's audio environment to select advertising

• US 20070243930A1
• Filed: 04/12/2006
• Published: 10/18/2007
• Est. Priority Date: 04/12/2006
• Status: Abandoned Application

• Current Assignee: Sony Interactive Entertainment America LLC (Sony Group Corp.)
• Original Assignee: Sony Interactive Entertainment America LLC (Sony Group Corp.)
• Inventors: Zalewski, Gary, Russell, Riley
• Application Number:
  US11/403,179
• Publication Number:
  US 20070243930A1
• Time in Patent Office: Days
• US Class Current: 463/35
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A method and system is provided for capturing audio related information and selecting advertising based on the information.

Claims

1. A method of selecting content for display during a game comprising:

storing sound received at a game console;

analyzing the sound to determine a characteristic associated with the game user;

selecting content for rendering to the user based on the characteristic.

2. The method of claim 1 wherein the sound comprise speech.

3. The method of claim 2 wherein the characteristic is the user'"'"'s gender.

4. The method of claim 2 wherein the characteristic is the user'"'"'s age.

5. The method of claim 2 wherein the characteristic is whether the user has reached puberty.

6. The method of claim 1 wherein the step of storing sound comprises receiving sounds at a microphone of the game console and storing the sound in a memory of the game console.

7. A game console comprising:

a microphone;

a processor;

a memory storing advertisements and instructions, the instructions comprising;

storing sounds received at the microphone;

identifying a characteristic of the sounds;

selecting an advertisement for display based on the characteristic; and

rendering the advertisement.

8. The game console of claim 7 further comprising a modem, and wherein the instructions further comprise transmitting the stored sound outside of the console for analysis and receiving the identified characteristic.

9. The game console of claim 7 wherein the characteristic is the user'"'"'s gender detected in the sound.

10. The game console of claim 9 wherein the advertisements comprise male-oriented advertisement and female oriented-advertisements, and the advertisements are selected based on the user'"'"'s gender detected in the sound.

11. The game console of claim 7 wherein the characteristic is the user'"'"'s age.

12. A method comprising

receiving sound at a microphone;

storing the sound in a memory;

analyzing the sound to determine the characteristics of a user based on the sounds;

selecting an advertisement from a plurality of advertisements based on the characteristics, wherein the plurality of advertisements are based on different characteristics; and

rendering the selected advertisement.

13. The method of claim 12 further comprising displaying characteristic-neutral content to the user before and after rendering the advertisement, wherein characteristic-neutral comprises content that was not selected based on the characteristics determined from the sounds.

14. The method of claim 13 further comprising displaying characteristic-neutral content to the user while rendering the advertisement.

15. The method of claim 13 wherein the characteristic-neutral content comprises an interactive game.

16. The method of claim 12 wherein the sound comprises speech and the characteristic comprises the speaker'"'"'s gender.

17. The method of claim 12 wherein the sound comprises speech and the characteristic comprises the speaker'"'"'s age.

18. The method of claim 12 wherein the sound comprises music and the characteristic comprises a user'"'"'s music preferences.

19. A method of selecting advertising comprising:

receiving sounds transmitted over a network from a computer;

analyzing the sounds to determine characteristics associated with the environment surrounding the computer;

selecting an advertisement based on the characteristics;

transmitting the advertisement to the computer.

20. The method of claim 19 wherein the computer is a game console.

21. A method comprising

receiving sound at a microphone;

storing the sound in a memory;

analyzing the sound to determine the characteristics of a user or a user'"'"'s environment based on the sounds.