System and method for using user's audio environment to select advertising
First Claim
Patent Images
1. A method of selecting content for display during a game comprising:
- storing sound received at a game console;
analyzing the sound to determine a characteristic associated with the game user;
selecting content for rendering to the user based on the characteristic.
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Accused Products
Abstract
A method and system is provided for capturing audio related information and selecting advertising based on the information.
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Citations
21 Claims
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1. A method of selecting content for display during a game comprising:
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storing sound received at a game console;
analyzing the sound to determine a characteristic associated with the game user;
selecting content for rendering to the user based on the characteristic. - View Dependent Claims (2, 3, 4, 5, 6)
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7. A game console comprising:
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a microphone;
a processor;
a memory storing advertisements and instructions, the instructions comprising;
storing sounds received at the microphone;
identifying a characteristic of the sounds;
selecting an advertisement for display based on the characteristic; and
rendering the advertisement. - View Dependent Claims (8, 9, 10, 11)
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12. A method comprising
receiving sound at a microphone; -
storing the sound in a memory;
analyzing the sound to determine the characteristics of a user based on the sounds;
selecting an advertisement from a plurality of advertisements based on the characteristics, wherein the plurality of advertisements are based on different characteristics; and
rendering the selected advertisement. - View Dependent Claims (13, 14, 15, 16, 17, 18)
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19. A method of selecting advertising comprising:
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receiving sounds transmitted over a network from a computer;
analyzing the sounds to determine characteristics associated with the environment surrounding the computer;
selecting an advertisement based on the characteristics;
transmitting the advertisement to the computer. - View Dependent Claims (20)
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21. A method comprising
receiving sound at a microphone; -
storing the sound in a memory;
analyzing the sound to determine the characteristics of a user or a user'"'"'s environment based on the sounds.
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Specification