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System and method for using user's audio environment to select advertising

  • US 20070243930A1
  • Filed: 04/12/2006
  • Published: 10/18/2007
  • Est. Priority Date: 04/12/2006
  • Status: Abandoned Application
First Claim
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1. A method of selecting content for display during a game comprising:

  • storing sound received at a game console;

    analyzing the sound to determine a characteristic associated with the game user;

    selecting content for rendering to the user based on the characteristic.

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