Techniques for measuring user engagement
First Claim
1. A computer-implemented method for measuring engagement of a plurality of users with a product, comprising:
- generating user engagement data representative of interaction with the product by the plurality of users, the user engagement data corresponding to a plurality of user engagement variables; and
generating a user engagement score for each of the plurality of users, each user engagement score including contributions corresponding to at least two of the user engagement variables for the corresponding user, wherein each contribution is weighted in accordance with at least one correlation among the plurality of user engagement variables.
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Abstract
Methods and apparatus are described for measuring engagement of a plurality of users with a product. User engagement data are generated representative of interaction with the product by the plurality of users. The user engagement data correspond to a plurality of user engagement variables. A user engagement score is generated for each of the plurality of users. Each user engagement score includes contributions corresponding to at least two of the user engagement variables for the corresponding user. Each contribution is weighted in accordance with at least one correlation among the plurality of user engagement variables.
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Citations
28 Claims
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1. A computer-implemented method for measuring engagement of a plurality of users with a product, comprising:
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generating user engagement data representative of interaction with the product by the plurality of users, the user engagement data corresponding to a plurality of user engagement variables; and
generating a user engagement score for each of the plurality of users, each user engagement score including contributions corresponding to at least two of the user engagement variables for the corresponding user, wherein each contribution is weighted in accordance with at least one correlation among the plurality of user engagement variables. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
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15. A computer program product for measuring engagement of a plurality of users with a product, the computer program product comprising at least one computer-readable medium having computer program instructions stored therein which are operable to make at least one computer:
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generate user engagement data representative of interaction with the product by the plurality of users, the user engagement data corresponding to a plurality of user engagement variables; and
generate a user engagement score for each of the plurality of users, each user engagement score including contributions corresponding to at least two of the user engagement variables for the corresponding user, wherein each contribution is weighted in accordance with at least one correlation among the plurality of user engagement variables. - View Dependent Claims (16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28)
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Specification