Using visual environment to select ads on game platform

• US 20070244751A1
• Filed: 04/17/2006
• Published: 10/18/2007
• Est. Priority Date: 04/17/2006
• Status: Abandoned Application

• Current Assignee: Sony Interactive Entertainment America LLC (Sony Group Corp.)
• Original Assignee: Sony Interactive Entertainment America LLC (Sony Group Corp.)
• Inventors: Zalewski, Gary, Russell, Riley
• Application Number:
  US11/407,299
• Publication Number:
  US 20070244751A1
• Time in Patent Office: Days
• US Class Current: 705/14.490
• CPC Class Codes: A63F 2300/1087 comprising photodetecting means, e.g. a camera
• CPC Class Codes: A63F 2300/5506 using advertisements
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A method and system is provided for capturing visual related information and selecting advertising based on the information.

Claims

1. A game console comprising:

a camera;

a processor;

a memory storing advertisements and instructions, the instructions comprising;

storing an image received at the camera;

identifying a characteristic of the image;

selecting an advertisement for display based on the characteristic; and

rendering the advertisement.

2. The game console of claim 1 further comprising a modem, and wherein the instructions further comprise transmitting the stored image outside of the console for analysis and receiving the identified characteristic.

3. The game console of claim 1 wherein the characteristic is the user'"'"'s gender detected in the image.

4. The game console of claim 3 wherein the advertisements comprise a male-oriented advertisement and a female oriented-advertisement, and an advertisement are selected based on the user'"'"'s gender detected in the image.

5. The game console of claim 1 wherein the characteristic is the user'"'"'s age.

6. A method comprising

receiving an image at a camera;

storing the image in a memory;

analyzing the image to determine the characteristics of a user based on the image;

selecting an advertisement from a plurality of advertisements based on the characteristics, wherein the plurality of advertisements are based on different characteristics; and

rendering the selected advertisement.

7. The method of claim 6 further comprising displaying characteristic-neutral content to the user before and after rendering the advertisement, wherein characteristic-neutral comprises content that was not selected based on the characteristics determined from the image.

8. The method of claim 7 further comprising displaying characteristic-neutral content to the user while rendering the advertisement.

9. The method of claim 7 wherein the characteristic-neutral content comprises an interactive game.

10. The method of claim 6 wherein the image comprises an image of the user.

11. The method of claim 10 wherein the characteristics comprise the user'"'"'s gender.

12. The method of claim 6 wherein the characteristics comprise the speaker'"'"'s age.

13. The method of claim 10 wherein analyzing the image comprises determining the user'"'"'s physical size.

14. The method of claim 10 wherein the characteristics comprise the user'"'"'s style of clothing.

15. The method of claim 6 wherein the characteristics comprise the size of a room in which the camera is disposed.

16. The method of claim 6 wherein the characteristics comprise the identity of objects within the camera'"'"'s field of view.

17. The method of claim 6 wherein the image is a moving image.

18. A method of selecting advertising comprising:

receiving an image transmitted over a network from a computer;

analyzing the image to determine a characteristic associated with the environment surrounding the computer;

selecting an advertisement based on the characteristic;

transmitting the advertisement to the computer.

19. The method of claim 18 wherein the computer is a game console.

20. A method comprising

receiving an image at a camera;

storing the image in a memory;

analyzing the image to determine characteristics of a user or a user'"'"'s environment based on the image.