SYSTEM AND METHOD FOR THE INTEGRATED DISTRIBUTION OF ADVERTISING VIA THE INTERNET AND MOBILE TERMINALS
First Claim
1. A method of providing advertisements to a prepaid user of a mobile terminal of a prepaid mobile communications system, comprising:
- identifying the mobile terminal utilized by the prepaid user;
determining whether a sufficient credit balance exists on the prepaid user'"'"'s account to make or receive a call;
if the account has the sufficient credit balance, prompting the prepaid user to choose to have the call subsidized by viewing an advertisement after the call;
if the prepaid user chooses to have the call subsidized, selecting an advertisement;
making or receiving the call; and
making the advertisement available to the user for viewing after the call.
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0 Petitions
Accused Products
Abstract
A system and method for providing a mobile terminal user a rebate for the charge of a call when the user views an advertisement after the completion of the call. The user may have to view the advertisement within a specified time following the call established by the system administrator and respond to a question about the advertisement in order to earn a full or greater rebate. Viewing the advertisement may be done on the user'"'"'s mobile terminal'"'"'s LCD, or via an Internet enabled PC. Users who choose the latter, may access the advertisement by clicking on a hyperlink sent to them via email, or by accessing the service provider'"'"'s website using a unique user PIN to login. Service providers select advertisements based on factors including location, day, time, and the user'"'"'s demographic and personal interests. In a prepaid system, prepaid users may have their accounts conditionally debited pending the viewing of an advertisement.
57 Citations
35 Claims
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1. A method of providing advertisements to a prepaid user of a mobile terminal of a prepaid mobile communications system, comprising:
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identifying the mobile terminal utilized by the prepaid user; determining whether a sufficient credit balance exists on the prepaid user'"'"'s account to make or receive a call; if the account has the sufficient credit balance, prompting the prepaid user to choose to have the call subsidized by viewing an advertisement after the call; if the prepaid user chooses to have the call subsidized, selecting an advertisement; making or receiving the call; and making the advertisement available to the user for viewing after the call. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
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16. A method of providing an advertisement to a user of a mobile terminal of a mobile communications system, comprising:
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identifying the mobile terminal utilized by said user; prompting the user to choose to have a call subsidized by viewing an advertisement after the call is made or received by the user; if the user chooses to subsidize the call, selecting the advertisement; making or receiving the call; and making the advertisement available to the user for viewing after the call. - View Dependent Claims (17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27)
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28. A system for providing subsidized calls to a user of a mobile terminal, the system comprising:
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means for identifying a mobile terminal of a user; means for providing said user an option to view an advertisement after a call is made or received by said user; if the user chooses to view an advertisement after the call, means for selecting the advertisement; means for conditionally charging the user'"'"'s mobile account for the call; means for making the advertisement available for viewing by the user after the call; means for receiving data indicative of whether the user views the advertisement; means for storing said data; and means for rebating the user'"'"'s mobile account based on said data. - View Dependent Claims (29, 30, 31)
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32. A system for providing subsidized calls to a user of a mobile terminal, the system comprising:
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a server configured to; identify a mobile terminal of said user; provide said user an option to view an advertisement after a call is made or received by said user; if the user chooses to view an advertisement, select the advertisement; conditionally charge the user'"'"'s mobile account for the call; provide said user the advertisement after the call; rebate the user'"'"'s mobile account based on a receipt of data indicative of viewing; and a database configured to receive and store data indicative of whether the user views the advertisement. - View Dependent Claims (33, 34, 35)
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Specification