Systems and Methods For Media Planning, Ad Production, and Ad Placement For Print
First Claim
1. A computerized method of generating a print media plan for a print advertiser comprising:
- storing information regarding advertising rates of a plurality of print media properties;
storing information regarding print audience reached by the print media properties;
storing information regarding the print advertiser;
generating a media plan for print advertisements based on the advertising rates, information regarding print audience, the information regarding the print advertiser; and
presenting the media plan to the print advertiser for purchase.
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Abstract
Methods and systems for generating a print media plan for a print advertiser. The approach may include storing information regarding advertising rates of a plurality of print media properties; storing information regarding print audience reached by the print media properties; storing information regarding the print advertiser; generating a media plan for print advertisements based on the advertising rates, information regarding print audience, the information regarding the print advertiser; and presenting the media plan to the print advertiser for purchase. The print advertisement may include advertisement placed in a magazine, advertisement placed in a newspaper, advertisement placed a directory, or an advertisement provided in direct mail.
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Citations
18 Claims
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1. A computerized method of generating a print media plan for a print advertiser comprising:
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storing information regarding advertising rates of a plurality of print media properties;
storing information regarding print audience reached by the print media properties;
storing information regarding the print advertiser;
generating a media plan for print advertisements based on the advertising rates, information regarding print audience, the information regarding the print advertiser; and
presenting the media plan to the print advertiser for purchase. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. A system for providing a print media plan for a print advertiser comprising:
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a database of rate information of a plurality of print media properties;
a database of information regarding performance of the print media properties for respective demographics;
an interface that prompts a print advertiser for information regarding at least an audience targeted by the advertiser;
logic that generates a print media plan based on the rate card, information regarding performance, the demographic and the budget; and
an interface that presents the plan to the print advertiser for purchase. - View Dependent Claims (15)
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16. A method for providing a media plan for a print advertiser comprising:
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receiving location data from the print advertiser and, based on the location information and a database that associates location information, determining available markets;
receiving market selection from the print advertiser and, based on a database including rate information of print media properties, determining viable print media properties;
receiving selection of business category or demographics, performing category matching, and determining a custom print network hierarchy; and
receiving campaign parameters and, based on the campaign parameters, generating a print media plan. - View Dependent Claims (17, 18)
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Specification