Systems and Methods For Media Planning, Ad Production, and Ad Placement For Print

• US 20070244753A1
• Filed: 08/24/2006
• Published: 10/18/2007
• Est. Priority Date: 08/26/2005
• Status: Abandoned Application

• Current Assignee: Spot Runner, Inc.
• Original Assignee: Spot Runner Incorporated A Delaware Corporation Small Business Concern
• Inventors: Metral, Max, Grouf, Nicholas, Waxman, David, Granbery, John, Rorvik, Svein, Lieberman, Lucy
• Application Number:
  US11/467,140
• Publication Number:
  US 20070244753A1
• Time in Patent Office: Days
• US Class Current: 705/14.480
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0249 based upon budgets or funds
• CPC Class Codes: G06Q 30/0253 During e-commerce, i.e. online transactions
• CPC Class Codes: G06Q 30/0263 based upon Internet or website rating
• CPC Class Codes: G06Q 30/0264 based upon schedule
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

Methods and systems for generating a print media plan for a print advertiser. The approach may include storing information regarding advertising rates of a plurality of print media properties; storing information regarding print audience reached by the print media properties; storing information regarding the print advertiser; generating a media plan for print advertisements based on the advertising rates, information regarding print audience, the information regarding the print advertiser; and presenting the media plan to the print advertiser for purchase. The print advertisement may include advertisement placed in a magazine, advertisement placed in a newspaper, advertisement placed a directory, or an advertisement provided in direct mail.

Claims

1. A computerized method of generating a print media plan for a print advertiser comprising:

storing information regarding advertising rates of a plurality of print media properties;

storing information regarding print audience reached by the print media properties;

storing information regarding the print advertiser;

generating a media plan for print advertisements based on the advertising rates, information regarding print audience, the information regarding the print advertiser; and

presenting the media plan to the print advertiser for purchase.

2. The method of claim 1, wherein the print advertisement includes an advertisement placed in a magazine.

3. The method of claim 1, wherein the print advertisement includes an advertisement placed in a newspaper.

4. The method of claim 1, wherein the print advertisement includes an advertisement placed in a directory.

5. The method of claim 1, wherein the print advertisement includes an advertisement provided in direct mail.

6. The method of claim 1, wherein the print media property includes a national publication.

7. The method of claim 1, wherein the media plan includes a list of dates the print advertisements will run.

8. The method of claim 1, wherein the media plan includes a list of print publications, magazines, newspapers, and direct mail in which advertisements will run.

9. The method of claim 1, wherein the media plan includes issue and volume numbers and number of issues in which advertisements in the plan will run.

10. The method of claim 1, including selecting a form of print advertising reaching a target demographic allowing a desired number of advertisements to be purchased within a specified budget.

11. The method of claim 1, including generating the print media plan based on the audience information including a combination of audiences'"'"' leisure interests, use of technology, brand preferences, amounts spent on different products and services.

12. The method of claim 1, including sending at least a part of the media plan to a print media property.

13. The method of claim 1, including ranking print media properties by summing respective audience information for each demographic and dividing by a total number of demographics, and, if no demographics are selected, ranking print networks by audience information.

14. A system for providing a print media plan for a print advertiser comprising:

a database of rate information of a plurality of print media properties;

a database of information regarding performance of the print media properties for respective demographics;

an interface that prompts a print advertiser for information regarding at least an audience targeted by the advertiser;

logic that generates a print media plan based on the rate card, information regarding performance, the demographic and the budget; and

an interface that presents the plan to the print advertiser for purchase.

15. The system of claim 14, wherein the interface obtains a budget from the print advertiser.

16. A method for providing a media plan for a print advertiser comprising:

receiving location data from the print advertiser and, based on the location information and a database that associates location information, determining available markets;

receiving market selection from the print advertiser and, based on a database including rate information of print media properties, determining viable print media properties;

receiving selection of business category or demographics, performing category matching, and determining a custom print network hierarchy; and

receiving campaign parameters and, based on the campaign parameters, generating a print media plan.

17. The method of claim 16, wherein the campaign parameters include budget, media objectives and media schedule.

18. The method of claim 16, including:

storing the media plan in a database for the print advertiser;

allowing the print advertiser to view a list of saved plans; and

displaying a plan selected by the print advertiser.