MARKETING SYSTEM AND METHODS IN AUTOMATED TRADING CONTEXT
First Claim
Patent Images
1. A marketing system for use with an automated trading system, the marketing system comprising:
- a set of databases configured to store data representing a plurality of users, the data including a set of interest information and a set of user information comprising data representing a set of tradable items;
a set of ads from at least one of a marketing database and a set of ad sources; and
a marketing module configured to direct an ad from the set of ads to a user from the plurality of users, wherein the ad directed to the user is based on interest information associated with the user.
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Abstract
A marketing system and method for use with an automated trading system are provided. A set of databases is configured to store data representing a plurality of users, the data including a set of interest information and a set of user information comprising data representing a set of tradable items. A set of ads is available from at least one of a marketing database and a set of ad sources. And ads from the set of ads are directed to the plurality of users, wherein ads directed to a user are chosen based on interest information associated with the user.
100 Citations
34 Claims
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1. A marketing system for use with an automated trading system, the marketing system comprising:
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a set of databases configured to store data representing a plurality of users, the data including a set of interest information and a set of user information comprising data representing a set of tradable items; a set of ads from at least one of a marketing database and a set of ad sources; and a marketing module configured to direct an ad from the set of ads to a user from the plurality of users, wherein the ad directed to the user is based on interest information associated with the user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A computer program code storable on a computer readable medium and executable by at least one processor configured to perform a method comprising:
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storing data representing a plurality of users, wherein the data includes a set of interest information and a set of user information comprising data representing a set of tradable items; providing a set of ads from at least one of a marketing database and a set of ad sources; and directing an ad from the set of ads to a user from the plurality of users, wherein the ad directed to a user is based on interest information associated with the user. - View Dependent Claims (13, 14, 15, 16, 17, 18, 19, 20, 21, 22)
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23. A method of marketing in connection with an automated trading system, the method comprising:
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storing data representing a plurality of users, wherein the data includes a set of interest information and a set of user information comprising data representing a set of tradable items; providing a set of ads from at least one of a marketing database and a set of ad sources; and directing an ad from the set of ads to a user from the plurality of users, wherein the ad directed to the user is based on interest information associated with the user. - View Dependent Claims (24, 25, 26, 27, 28, 29, 30, 31, 32, 33)
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34. An automated trading and marketing system comprising:
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a data storage system configured to store data representing a plurality of users, the data including a set of interest information and a set of user information comprising data representing a set of tradable items, wherein the set of tradable items includes a set of have items and a set of want items; a trade module configured to determine a trade among at least two users selected from the plurality of users, wherein the trade is determined based on at least one have item from the set of have items and at least one want item from the set of want items of the at least two users; and a marketing module configured to direct an ad to a user from the plurality of users based on an interest of the user, wherein the interest is determined based on at least one of a have item from the set of have items and a want item from the set of want items associated with the user.
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Specification