System and method for responding to a search request

• US 20070244866A1
• Filed: 05/26/2006
• Published: 10/18/2007
• Est. Priority Date: 04/18/2006
• Status: Abandoned Application

• Current Assignee: Mainstream Advertising, Inc.
• Original Assignee: Mainstream Advertising, Inc.
• Inventors: Kay, Daniel, Khoshnood, Nathan, Mishkanian, Shahla
• Application Number:
  US11/441,701
• Publication Number:
  US 20070244866A1
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06F 16/3322 using system suggestions G06F16/3325 takes precedence
• CPC Class Codes: G06F 16/338 Presentation of query results
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques

Abstract

Provided is a system and method for context based searching. A participating website may be provided with an interface which allows users to perform searches by indicating keywords to be searched. A search services provider performs a search based on the keywords as well as the context of the participating website. In a further development, the context of the participating website may be determined by deriving one or more context words from the text of the participating website. In a second aspect, a system and method are provided which allow a user to move results in a list of results provided in response to search request. These actions of the user are recorded and saved. The rankings of subsequent searches are based on these recorded actions.

Claims

1. A method for presenting search results comprising:

storing ranking data in a data structure, said ranking data being based on input from a plurality of users, the input relating to the relevance of search results for a search term;

receiving a search request from a user, the search request including the search term;

performing a search to obtain a plurality of results;

retrieving the stored ranking data; and

reordering the results according to the stored ranking data.

2. The method of claim 1, further comprising:

displaying the reordered search results to a user;

allowing the user to provide new input; and

modifying the stored ranking data in accordance with the user'"'"'s new input.

3. The method of claim 2, wherein the stored ranking data includes a plurality of data items, each data item being associated with a specific search term.

4. The method of claim 3, wherein a search term is a phrase of two or more words.

5. The method of claim 3, wherein the search request is issued by the user at a first webpage, and the ranking data includes a plurality of sets of data items wherein each set of data items is associated with a webpage of a group of participating webpages, the first webpage being comprised by the group of participating webpages.

6. The method of claim 2, wherein the user provides new input by selecting one of the search results.

7. The method of claim 2, further including the step of displaying a “

move up”

interface for each search result and wherein the user provides new input by invoking the “

move up”

interface for a particular search result.

8. The method of claim 7 further including the step of modifying the display of reordered search results by moving the particular search result up in the order of search results.

9. The method of claim 2, further including the step of displaying a “

move down”

interface for each search result and wherein the user provides new input by invoking the “

move down”

interface for a particular search result.

10. The method of claim 9 further including the step of modifying the display of reordered search results by moving the particular search result down in the order of search results.

11. A method for performing a context based search, comprising:

adding a search interface to a visualizable information unit;

automatically deriving a context description from the visualizable information unit, the context description being related to the information within the visualizable information unit;

allowing a user to request a search using the search interface by sending one or more search terms to the search interface; and

performing a search based on the one or more search terms and the context description.

12. The method of claim 11, wherein the visualizable information unit is a webpage.

13. The method of claim 11 wherein, the automatically deriving a context description step further comprises the steps of:

scanning the visualizable information unit;

selecting one or more context terms which comprise the most often repeated words of the visualizable information unit.

14. The method of claim 13, wherein the automatically deriving the context description step further includes:

removing one or more commonly used words from the selected context terms.

15. The method of claim 13, wherein performing a search further comprises combining the one or more search terms with the one or more context terms to form a plurality of combined terms and performing a search based on the plurality of combined terms.

16. The method of claim 15, further including the step of performing natural language processing on the plurality of combined terms in order to modify the plurality of combined terms and place them in a format consistent with natural language.

17. The method of claim 11, further including the step of adding one or more suggested search terms to the search interface.

18. The method of claim 17, wherein the allowing the user to request a search step further comprises allowing the user to select one of the suggested search terms.

19. The method of claim 18, wherein the adding one or more suggested search terms further includes requesting an administrator of the visualizable information unit to select the suggested search terms.

20. The method of claim 18, wherein the adding one or more suggested search terms further includes

scanning the visualizable information unit;

and

selecting one or more of the most often repeated words of the visualizable information unit as suggested search terms.

21. The method of claim 20, further including ranking the suggested search terms, and displaying the suggested search terms in two or more different styles depending on their ranking.

22. The method of claim 11 further including the steps of:

allowing an administrator of the visualizable information unit to select one or more blocked search terms; and

removing any blocked search terms present in the one or more search terms communicated by the user.

23. The method of claim 11, further including the steps of

allowing an administrator for the visualizable information unit to select one or more blocked results;

obtaining one or more search results based on the performed search; and

removing any blocked results present in the one or more search results.

24. A method for performing a context based search, comprising:

adding a search interface to a visualizable information unit;

storing in a data structure a plurality of sets of ranking data based on input from a plurality of users about the relevance of search results, each of the sets of ranking data being associated with a specific search term of a plurality of search terms;

automatically deriving a context description from the visualizable information unit, the context description being related to the information within the visualizable information unit;

allowing a user to request a search from the search interface by communicating a search term to the search interface;

performing a search based on the search term and the context description;

retrieving a set of ranking data associated with the search term entered by the user from the data structure; and

reordering the results according to the set of ranking data.

25. The method of claim 24, wherein the visualizable information unit is a webpage.

26. The method of claim 24, further comprising:

displaying the reordered search results to a user;

allowing the user to provide new input; and

modifying the set of ranking data in accordance with the user'"'"'s new input.

27. The method of claim 24, wherein the plurality of sets of ranking data are uniquely associated with the visualizable information unit.

28. A system for presenting search results comprising a search services provider, the search services provider including a processor and a memory, the memory further comprising:

a data structure comprising ranking data based on user input about the relevance of search results for a search term; and

a plurality of computer instructions, the computer instructions being operative to cause the processor to;

receive a search request from a user, the search request including the search term;

performing a search based on the search term to obtain a plurality of results;

retrieve the stored ranking data; and

reorder the results according to the stored ranking data.

29. The system of claim 28, further including additional computer instructions operative to cause the processor to:

display the reordered search results to a user;

allow the user to provide new input; and

modify the stored ranking data in accordance with the user'"'"'s new input.

30. The system of claim 29, wherein the stored ranking data includes a plurality of data items, each data item being associated with a specific search term.

31. The system of claim 30, wherein a search term is a phrase of two or more words.

32. The system of claim 30, wherein the search request is issued by the user at a first webpage, and the ranking data includes a plurality of sets of data items wherein each set of data items is associated with a webpage of a group of participating webpages, the first webpage being comprised by the group of participating webpages.

33. The system of claim 29, wherein the user provides new input by selecting one of the search results.

34. The system of claim 29, further including the step of displaying a “

move up”

interface for each search result and wherein the user provides new input by invoking the “

move up”

interface for a particular search result.

35. The system of claim 34 further including additional computer instructions operative to cause the processor to modify the display of reordered search results by moving the particular search result up in the order of search results.

36. The system of claim 29, further including additional computer instructions operative to cause the processor to display a “

move down”

interface for each search result and wherein the user provides new input by invoking the “

move down”

interface for a particular search result.

37. The method of claim 36 further including additional computer instructions operative to cause the processor to modify the display of reordered search results by moving the particular search result down in the order of search results.

38. A system for performing a context based search, comprising a search services provider, the search services provider comprising a processor and a memory, the memory comprising instruction which are operative to cause the processor to:

add a search interface to a visualizable information unit;

automatically derive a context description from the visualizable information unit, the context description being related to the information within the visualizable information unit;

allow a user to request a search from the search interface by communicating one or more search terms to the search interface; and

perform a search based on the one or more search terms and the context description.

39. The system of claim 38, wherein the visualizable information unit is a webpage.

40. The system of claim 38 further including additional computer instructions operative to cause the processor to:

scan the visualizable information unit;

select one or more context terms which comprise the most often repeated words of the visualizable information unit.

41. The method of claim 40, wherein the automatically deriving the context description step further includes:

removing one or more commonly used words from the selected context terms.

42. The system of claim 40, further including additional computer instructions operative to cause the processor to combine the one or more search terms with the one or more context terms to form a plurality of combined terms and perform a search based on the plurality of combined terms.

43. The system of claim 42, further including additional computer instructions operative to cause the processor to perform natural language processing on the plurality of combined terms in order to modify the plurality of combined terms and place them in a format consistent with natural language.

44. The system of claim 38, further including additional computer instructions operative to cause the processor to add one or more suggested search terms to the search interface.

45. The system of claim 44, further including additional computer instructions operative to cause the processor to allow the user to select one of the suggested search terms as part of allowing the user to request a search.

46. The system of claim 45, further including additional computer instructions operative to cause the processor to allow an administrator of the visualizable information unit to select the suggested search terms.

47. The system of claim 45, further including additional computer instructions operative to cause the processor to:

scan the visualizable information unit; and

select one or more of the most often repeated words of the visualizable information unit as suggested search terms.

48. The method of claim 47, further including additional computer instructions operative to cause the processor to rank the suggested search terms, and display the suggested search terms in two or more different styles depending on their ranking.

49. The system of claim 38 further including additional computer instructions operative to cause the processor to:

allow an administrator of the visualizable information unit to select one or more blocked search terms;

store the blocked search terms in the memory; and

remove any blocked search terms present in the one or more search terms communicated by the user.

50. The method of claim 38, further including additional computer instructions operative to cause the processor to:

allow an administrator for the visualizable information unit to select one or more blocked results;

store the blocked results in the memory;

obtain one or more search results based on the performed search; and

remove any blocked results present in the one or more search results.

51. A system for presenting search results comprising a search services provider, the search services provider including a processor and a memory, the memory further comprising:

a data structure comprising a plurality of sets of ranking data based on input of plurality of users about the relevance of search results, each of the sets of ranking data being associated with a specific search term of a plurality of search terms; and

a plurality of computer instructions, the computer instructions being operative to cause the processor to;

add a search interface to a visualizable information unit;

automatically derive a context description from the visualizable information unit, the context description being related to the information within the visualizable information unit;

allow a user to request a search from the search interface by communicating a search term to the search interface;

perform a search based on the search term and the context description;

retrieve a set of ranking data associated with the search term entered by the user from the data structure; and

reorder the results according to the set of ranking data.

52. The system of claim 51, wherein the visualizable information unit is a webpage.

53. The system of claim 52, further including additional computer instructions operative to cause the processor to:

display the reordered search results to a user;

allow the user to provide new input; and

modify the set of ranking data in accordance with the user'"'"'s new input.

54. The system of claim 51, wherein the plurality of sets of ranking data are uniquely associated with the visualizable information unit.