Method for advertising on digital cellular telephones and reducing costs to the end user

• US 20070249330A1
• Filed: 06/25/2007
• Published: 10/25/2007
• Est. Priority Date: 07/21/2005
• Status: Active Grant

• Current Assignee: Xcellasave Incorporated
• Original Assignee: Xcellasave Incorporated
• Inventors: Cortegiano, Mark, Grygiel, Sean
• Granted Patent: US 8,135,390 B2
• Time in Patent Office: Days
• US Class Current: 455/414.200
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: H04M 2201/14 Delay circuits; Timers
• CPC Class Codes: H04M 2201/38 Displays
• CPC Class Codes: H04M 2207/18 wireless networks
• CPC Class Codes: H04M 3/4878 Advertisement messages

Abstract

The present invention relates to a method for displaying messages, such as advertisements, consumer promotions, and customer service announcements, on digital wireless communication devices, such as digital cellular telephones, comprising the steps of creating at least one visual advertising message, or other desirable information, in the form of an information file for display on a digital wireless communication device, valuating the at least one advertising message, transmitting the at least one advertising message to a database, wherein the database is in communication with the wireless communication device via a wireless communications network or system, such as a cellular telephone network, transmitting according to a predetermined schedule the at least one advertising message, or other desirable information, from the database via the wireless communication system to the wireless communication device, wherein the wireless-communication device chosen for reception of the at least one advertising message contains necessary software for displaying the advertising message and a display, recording the date and time the at least one wireless communication device receives the at least one advertising message or other information, displaying the at least one advertising message or other information on the digital wireless communication device such that the display does not interfere with the operation of the digital wireless communication device, and applying the valuation of the at least one advertising message, or other desirable information, as credit to a user account associated with the digital wireless communication device.

Claims

1. A method of displaying interactive graphical advertising content on a wireless communication device having wireless voice telecommunications functionality, the method comprising:

storing at least one graphic interactive advertising content on a wireless communication device;

enabling the at least one graphic interactive advertising content with connectivity to a mobile communications medium;

displaying the at least one graphical interactive advertising content on a wireless communication device; and

connecting to a mobile communications medium upon user activation of the at least one graphic interactive advertising content.

2. The method of claim 1 further comprising:

displaying the at least one graphical interactive advertising content in a display sequence with one or more additional graphical interactive advertising content pieces; and

enabling user selection between the at least one interactive advertising content and the one or more additional graphical interactive advertising content pieces.

3. The method of claim 1 further comprising:

transmitting the at least one graphic interactive advertising content for receipt and storing on a wireless communication device.

4. The method of claim 1 wherein the at least one graphical interactive advertising content invites user participation in a service or product unassociated with the wireless voice telecommunications function of the wireless communication device.

5. The method of claim 1 wherein the connectivity to a mobile communications medium comprises connectivity to a wireless application protocol web page, a message service, or a telecommunications voice service.

6. The method of claim 1 wherein the user activation comprises input via a keypad, touch screen, or voice activation.

7. The method of claim 1 further comprising:

determining a valuation associated with the at least one graphical interactive advertising content; and

applying the valuation to an account associated with user.

8. The method of claim 7 wherein the valuation is applied in the form of additional content for use on the wireless communication device.

9. The method of claim 7 wherein the valuation is applied as a discount to a service or product.

10. The method of claim 1 wherein the display of the at least one graphical advertising content includes display at start-up of the wireless communication device.

11. A method of navigating the Internet in the mobile environment comprising:

storing at least one graphical interactive advertising content on a wireless communication device;

displaying the at least one graphical interactive advertising content in a display sequence with one or more additional graphical interactive advertising content pieces, the display being on a wireless communication device; and

enabling user selection between the at least one interactive advertising content and the one or more additional graphical interactive advertising content pieces.

enabling the at least one graphic interactive advertising content with connectivity to a wireless application protocol web page; and

connecting to a mobile communications medium upon user activation of the at least one graphic interactive advertising content.

12. The method of claim 11 further comprising transmitting the at least one graphic interactive advertising content for receipt and storing on a wireless communication device.

13. The method of claim 11 wherein the at least one graphical interactive advertising content invites user participation in a service or product unassociated with a wireless voice telecommunications function of the wireless communication device.

14. The method of claim 11 wherein the user selection comprises input via a keypad, touch screen or voice activation.

15. The method of claim 11 further comprising:

determining a valuation associated with the at least one graphical interactive advertising content; and

applying the valuation to an account associated with user.

16. A method of navigating the Internet in the mobile environment comprising:

storing at least one graphical interactive advertising content on a wireless communication device;

displaying the at least one graphical interactive advertising content in a display sequence with one or more additional graphical interactive advertising content pieces, the display being on a wireless communication device;

enabling user selection between the at least one interactive advertising content and the one or more additional graphical interactive advertising content pieces.

enabling the at least one graphic interactive advertising content with connectivity to a wireless application protocol web page;

connecting to a mobile communications medium upon user activation of the at least one graphic interactive advertising content;

determining a valuation associated with the at least one graphical interactive advertising content; and

applying the valuation to an account associated with user.

17. The method of claim 16 wherein the valuation is applied in the form of additional content for use on the wireless communication device.

18. The method of claim 16 wherein the valuation is applied as a discount to a service or product.

19. The method of claim 16 wherein the display of the at least one graphical interactive advertising content includes display at start-up of the wireless communication device.

20. The method of claim 16 wherein the at least one graphical interactive advertising content is targeted to the user of the wireless communication device.