Paying for placement for advertising on mobile devices

• US 20070250383A1
• Filed: 04/20/2006
• Published: 10/25/2007
• Est. Priority Date: 04/20/2006
• Status: Abandoned Application

• Current Assignee: Cellfire, Inc. (Catalina Marketing Corporation)
• Original Assignee: Cellfire, Inc. (Catalina Marketing Corporation)
• Inventors: Dusing, Brent, Tollinger, Preston
• Application Number:
  US11/408,599
• Publication Number:
  US 20070250383A1
• Time in Patent Office: Days
• US Class Current: 705/14.640
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0275 Auctions

Abstract

A method is provided for delivering advertising items to a client'"'"'s mobile device. Server software at a host system receives advertising items of an advertising campaign for distribution to clients with mobile devices. A placement order of advertising items is made for the display at a client'"'"'s mobile device.

Claims

1. A method of delivering advertising items to a client'"'"'s mobile device, comprising:

providing server software at a host system that receives advertising items of an advertising campaign for distribution to clients with mobile devices; and

determining a placement order of advertising items for display at a client'"'"'s mobile device.

2. The method of claim 1, wherein the host system uses an auction process for determining the placement order of advertising items.

3. The method of claim 1, further comprising:

calculating the cost of the advertising campaign; and

billing the advertiser for the cost of the advertising campaign.

4. The method of claim 1, further comprising:

delivering at least a portion of the advertising item to a client'"'"'s mobile device for display in a placement order.

5. The method of claim 1, wherein the placement order is determined through a competitive bidding process of bid amounts submitted by advertisers.

6. The method of claim 1, wherein the placement order is based on a dollar amount paid to place the delivered advertising item.

7. The method of claim 1, wherein an amount bid for the placement order is an influencer of placement.

8. The method of claim 1, wherein the actual placement order is at least partially determined by at least one of, client habits, client demographic information and client interest.

9. The method of claim 1, wherein the server software hosts a bidding auction using a web interface to provide advertisers or their agents bidding opportunities for advertising item placement order from their own computers.

10. The method of claim 9, wherein the bidding auction is in a format of a fixed amount of time to bid on a placement.

11. The method of claim 9, wherein the bidding auction is in a format of a non-fixed amount of time to bid on a placement.

12. The method of claim 5, wherein the placement order is calculated for each request of an advertising item from a client.

13. The method of claim 5, wherein in response to a request for discounts to be displayed, a determination is made based on current data what discounts to deliver and their placement order.

14. The method of claim 9, wherein advertising content delivery is based on a current bid of the advertiser, how much the advertising will pay overall for a defined increment of time and a comparison of bid.

15. The method of claim 9, wherein bids can automatically be adjusted.

16. The method of claim 15, further comprising:

automatically adjusting the placement order in response to at least one of, client demographics, client product preferences, client psychographic data, geographic location of clients, location of the advertiser, location of client software, category of advertiser and other client patterns

17. The method of claim 9, wherein an advertiser pays a lowest amount necessary for a desired placement order position.

18. The method of claim 9, wherein bidding occurs within other categories.

19. The method of claim 18, wherein the other categories are selected from at least one of, demographic descriptions, product preferences, psychographic data, location of advertiser, location of client software, geographic regions, category of advertiser and client usage patterns.

20. The method of claim 1, wherein a term for a specific placement order is for a fixed period of time.

21. The method of claim 1, wherein a term for a specific placement order is for a non-fixed period of time.

22. The method of claim 5, wherein the amount bid is used as a factor for the time period of the placement order.

23. The method of claim 6, wherein the server software delivers the bid amounts to a recommendation engine.

24. The method of claim 23, wherein the recommendation engine makes a determination of placement order that is received by client software.

25. The method of claim 23, wherein the determination made by the recommendation engine also includes at least one of, client demographic descriptions, client product preferences, psychographic data, location of advertiser, location of client software, category of advertiser and other client patterns

26. The method of claim 4, wherein the displayed advertising item includes at least one of, a list of merchants, special event data, a coupon, an ad, a contest, and a loyalty card.

27. The method of claim 4, wherein the displayed advertising item includes layout and content information of the advertising item.

28. The method of claim 1, further comprising:

maintaining advertiser contact and billing information.

29. The method of claim 1, further comprising:

creating an individual account to conduct the placement order for each advertiser.

30. The method of claim 1, further comprising:

notifying client'"'"'s of buying opportunities available through the client'"'"'s mobile device.

31. The method of claim 1, further comprising:

selecting, by the advertiser, advertising item content to place a bid value on.

32. The method of claim 31, further comprising:

selecting, by the advertiser, a subset of parameters for the advertising item content; and

indicating, by the advertiser, a bid amount for each placement order.

33. The method of claim 1, further comprising:

providing a real time estimate of how many screens will be displayed for the advertising item.

34. The method of claim 33, wherein the estimate is broken down by segments.

35. The method of claim 1, further comprising:

automatically placing or updating placement order bids in real time by an advertiser'"'"'s inventory management or customer tracking system.

36. The method of claim 35, wherein an advertiser contacts the host system to indicate the kind of discount the advertiser has to offer.

37. The method of claim 36, wherein the advertiser contacts the host system and indicates how many discounts the advertiser has to deliver.

38. The method of claim 37, wherein the advertiser contacts the host system and indicates in the time frame for the discounts.

39. The method of claim 1, further comprising:

determining an amount content that can be stored and displayed on the client'"'"'s mobile device.

40. The method of claim 39, further comprising:

determining an amount of new data the client'"'"'s mobile device is capable of receiving.

41. The method of claim 40, further comprising:

Ignoring content that should not be delivered to the client prior to sending advertising items to the client.; and

creating a bid value for advertising item content that can be delivered to the client.

42. The method of claim 1, further comprising:

adjusting the placement order by how well the content fits a client'"'"'s demographics.

43. The method of claim 1, further comprising:

adjusting the placement order by determining how well advertising item content fits a client'"'"'s profile.

44. The method of claim 1, further comprising:

adjusting the placement order by using preferences set by the client in terms of advertising item content.

45. The method of claim 1, wherein the host system automatically bills the advertiser.

46. The method of claim 1, wherein the host system automatically bills the advertiser by at least one method selected from, charging a credit card on file, sending a bill, debiting a bank account, charging a paypal or other third party account, debiting a cash balance stored in the host system and debiting credit given for some other action.

47. The method of claim 46, wherein the other action is selected from, driving client traffic to a website of the advertiser, diving client registration in the host system, and driving clients to be active with the host system.

48. A system for delivering advertising items to a client'"'"'s mobile device, comprising:

a host system that includes a host server, the host server including resources configured to receive advertising items of an advertising campaign from advertisers for distribution to clients with mobile devices and a recommendation engine, the recommendation engine making a determination of placement order of advertising items to be received and displayed at the client'"'"'s mobile device.

49. The system of claim 48, wherein the determination made by the recommendation engine also includes at least one of, client demographic descriptions, client product preferences, psychographic data, location of advertiser, location of client software, category of advertiser and other client patterns.