Internet advertising method and system
First Claim
Patent Images
1. A business method comprising:
- automatically determining an identity of an online shopping entity associated with a user computer logged on a computer network;
automatically selecting at least one advertisement in accordance with online purchasing behavior embodied in multiple purchases made over said computer network at a plurality of different Web sites by said online shopping entity; and
transmitting said at least one advertisement to said user computer via said computer network so that said advertisement may be presented in at least one display screen of said user computer simultaneously with primary information transmitted to said user computer via said computer network, said primary information being organized for presentation in said at least one display screen of said user computer,the selecting of said at least one advertisement being made independently of and separately from said primary information.
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Abstract
In an Internet or online advertising method, a server computer maintains a an electronic site or page accessible via a computer network and transmits to a user computer accessing the site or page advertisements selected in accordance with buying habits of individual users and independently of content on the site or page. The transmitting of the site or page and the transmitting of the advertisements is such that the advertisements and the sites or pages are simultaneously displayed on user computer monitors. The sites or pages may include Internet search results, the advertisements being independent of or unrelated to the content of displayed search results.
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Citations
35 Claims
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1. A business method comprising:
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automatically determining an identity of an online shopping entity associated with a user computer logged on a computer network; automatically selecting at least one advertisement in accordance with online purchasing behavior embodied in multiple purchases made over said computer network at a plurality of different Web sites by said online shopping entity; and transmitting said at least one advertisement to said user computer via said computer network so that said advertisement may be presented in at least one display screen of said user computer simultaneously with primary information transmitted to said user computer via said computer network, said primary information being organized for presentation in said at least one display screen of said user computer, the selecting of said at least one advertisement being made independently of and separately from said primary information. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. An online computer method comprising:
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storing, in a memory of a user computer, an identity of an online shopping entity; accessing a computer network via said user computer; after the accessing of said computer network, transmitting the stored identity over said computer network to a source computer; receiving, from said source computer via said computer network, at least one advertisement selected in accordance with online purchasing behavior embodied in multiple purchases made over said computer network at a plurality of different Web sites by said online shopping entity; receiving primary information via said computer network, said primary information being organized for presentation in at least one display screen on said user computer; and displaying said advertisement on a monitor of said user computer simultaneously with said primary information, said at least one advertisement being selected independently of and separately from said primary information. - View Dependent Claims (14, 15, 16, 17, 18)
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19. A data collection method comprising:
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monitoring online activity of a user conducted on a computer network via a respective user computer; during the monitoring of said online activity, automatically determining whether the user is engaged in online purchase activity; upon detecting that an individual user has entered into an online transaction, extracting particulars of said transaction from said user computer; transmitting the particulars of said transaction to a database of consumer purchasing behavior; and automatically establishing an identity of an online shopping entity associated with said user computer for reference in future online activity performed by said online shopping entity. - View Dependent Claims (20, 21, 22, 34, 35)
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23. A business computer system comprising:
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at least one server computer connected to a computer network; a database of consumer purchase data including identities of multiple online shopping entities and further including multiple online purchase histories each associated with a respective one of said online shopping entities, said multiple online purchase histories each including multiple purchases made over said computer network at a plurality of different Web sites by the respective online shopping entities, said server computer being operatively connected to said database; and a memory storing advertisements, said server computer being operatively connected to said memory for selecting advertisements for display on a computer monitor associated with a given one of said online shopping entities simultaneously with but independently of other information and in accordance with online purchasing behavior embodied in multiple purchases made over said computer network at a plurality of different Web sites by said given one of said online shopping entities. - View Dependent Claims (24, 25)
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26. A computer network method comprising:
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maintaining a database of consumer purchase data including identities of multiple online shopping entities and further including multiple online purchase histories each associated with a respective one of said onlien shopping entities, said multiple online purchase histories each including multiple purchases made over said computer network at a plurality of different Web sites by the respective online shopping entities; accessing said database to provide consumer assistance information to a given one of said online shopping entities while same is logged onto said computer network; and transmitting said consumer assistance information to said given one of said online shopping entities for display on a computer monitor simultaneously with other information transmitted to said given one of said online shopping entities. - View Dependent Claims (27, 28, 29, 30)
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31. A business computer system comprising:
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at least one server computer connected to a computer network for providing information to user computers via said computer network; and a database operatively connected to said server computer, said database storing data pertaining to buying habits of individual users determined in accordance with purchases made over said computer network via respective user computers connected to said computer network, said server computer being programmed to; transmit said information via said computer network to the user computers in response to queries from the user computers, determine identities of the user computers, transmit to each of the user computers a respective advertisement selected in accordance with past online purchases made at multiple different Web sites by on online shopper using at least the respective one of said user computers, the advertisements being transmitted to the user computers for simultaneous display with the information on user computer monitors, said advertisements having content independent of and separate from the information.
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32. A data collection method comprising:
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monitoring email of a user conducted on a computer network via a respective user computer; during the monitoring of said email, automatically determining whether the email evidences online purchase activity by the user; upon detecting from the user'"'"'s email that the user has entered into an online transaction, extracting particulars of said transaction from email of the user; transmitting the particulars of said transaction to a database of consumer purchasing behavior; and automatically establishing an identity of an online shopping entity associated with said user computer for reference in future online activity performed by said online shopping entity. - View Dependent Claims (33)
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Specification