Merchandising system and method for food and non-food items for a meal kit

• US 20070250391A1
• Filed: 04/05/2006
• Published: 10/25/2007
• Est. Priority Date: 04/05/2006
• Status: Abandoned Application

• Current Assignee: Phillips Foods, Inc
• Original Assignee: Phillips Foods, Inc
• Inventors: Wills, Lawrence, Prade, Hendrik
• Application Number:
  US11/397,901
• Publication Number:
  US 20070250391A1
• Time in Patent Office: Days
• US Class Current: 705/16
• CPC Class Codes: A47F 10/00 Furniture or installations specially adapted to particular types of service systems, not otherwise provided for conveyor aspects B65G; building aspects E04H; coin-freed apparatus G07F
• CPC Class Codes: G06Q 20/20 Point-of-sale [POS] network systems
• CPC Class Codes: G07F 9/105 Heating or cooling means, for temperature and humidity control, for the conditioning of articles and their storage dispensers for food articles requiring a processing by temperature treatment or conditioning before they are ready for dispensing G07F17/0064
• CPC Class Codes: G09B 19/0076 Body hygiene; Dressing; Knot tying
• CPC Class Codes: G09B 19/0092 Nutrition
• CPC Class Codes: G09F 1/00 Cardboard or like show-cards of foldable or flexible material
• CPC Class Codes: G09F 1/10 Supports or holders for show-cards

Abstract

The present invention is a merchandising system and method for the organized display, selection and purchase of products, particularly, food and non-food items for a meal kit, which can be customized to the taste and size preferences of the consumer. The system comprises a display apparatus, a plurality of food items, a food item identification and selection guide and a take-away bag. The display apparatus, food items, and food item identification and selection guide utilize indicia (for example, colors) to assist the consumer in the identification and selection of food items to create a customized meal having a protein, seasoning or sauce, starch and vegetable.

Claims

1. A merchandising method for the organization and display of items for creating a customized meal kit, the method comprising the steps of:

(a) providing a display apparatus;

(b) providing packaged protein food-items, the protein food items having a first indicia of the type of food item imprinted thereon;

(c) providing packaged starch food items, the starch food items having a second indicia of the type of food item imprinted thereon;

(d) providing packaged vegetable food items, the vegetable food items having a third indicia of the type of food item imprinted thereon;

(e) providing an item identification and selection guide for creating the meal kit and having a representation of steps for identifying and selecting the food items for the meal kit, the steps corresponding to the first indicia of the protein food items, the second indicia of the starch food items, and the third indicia of the vegetable food items; and

(f) organizing and displaying the protein food items, starch food items and vegetable food items in the display apparatus, such that all of the protein food items having the first indicia are displayed in a first area of the display apparatus, all of the starch food items having the second indicia are displayed in a second area of the display apparatus, and all of the vegetable food items having the third indicia are displayed in a third area of the display apparatus.

2. The method of claim 1, wherein the first indicia of the protein food items comprises a first color, the second indicia of the starch food items comprises a second color, and the third indicia of the vegetable foods items comprises a third color.

3. The method of claim 2, wherein the representation of steps for identifying and selecting the items for the meal kit further corresponds to the first color, second color and third color of the first indicia, second indicia and third indicia.

4. The method of claim 3, wherein the first area of the display apparatus is colored to correspond to the first color of the first indicia, the second area of the display apparatus is colored to correspond to the second color of the second indicia, and the third area of the display apparatus is colored to correspond to the third color of the third indicia.

5. The method of claim 4, wherein the first, second and third areas of the display apparatus are arranged horizontally.

6. The method of claim 1, wherein the first area of the display apparatus has a first area indicia corresponding to the first indicia of the protein food items, the second area of the display apparatus has a second area indicia corresponding to the second indicia of the starch food items, and the third area of the display apparatus has a third area indicia corresponding to the third indicia of the vegetable food items.

7. The method of claim 6, wherein the first, second and third areas of the display apparatus are arranged horizontally.

8. The method of claim 1 further comprising the step of providing packaged seasoning food items, the seasoning food items having a fourth indicia of the type of food item imprinted thereon.

9. The method of claim 8, wherein the representation of steps of the item identification and selection guide further corresponds to the fourth indicia of the seasoning food items.

10. The method of claim 9 further comprising the step of organizing and displaying the seasoning food items in the display apparatus, such that all of the seasoning food items having the fourth indicia are displayed in a fourth area of the display apparatus.

11. The method of claim 10, wherein the fourth area of the display apparatus has a fourth area indicia corresponding to the fourth indicia of the seasoning food items.

12. The method of claim 11, wherein the steps for identifying and selecting the food items for the meal kit comprise:

(a) identifying a protein food item by referring to the first indicia imprinted on the protein food item and the item identification and selection guide;

(b) selecting a protein food item;

(c) identifying a seasoning food item by referring to the fourth indicia imprinted on the seasoning food item and the item identification and selection guide;

(d) selecting a seasoning food item;

(e) identifying a starch food item by referring to the second indicia imprinted on the starch food item and the item identification and selection guide;

(f) selecting a starch food item;

(g) identifying a vegetable food item by referring to the third indicia imprinted on the vegetable food item and the item identification and selection guide; and

(h) selecting a vegetable food item.

13. The method of claim 12 further comprising the step of providing a bag into which the selected food items may be placed.

14. The method of claim 1 further comprising the step of providing bags into which selected protein food items, starch items and vegetable food items may be placed for purchase.

15. A merchandising method for the organization and display of items for creating a customized meal kit, the method comprising the steps of:

(a) providing a display apparatus;

(b) providing a plurality of types of food items, each of said types of food items having indicia of the types of food items printed thereon;

(c) providing an item identification and selection guide for creating the meal kit and having a representation of steps for identifying and selecting types of food items from the plurality of types of food items, the steps corresponding to the indicia of the types of food items;

(d) organizing and displaying the plurality of types of food items in the display apparatus.

16. The method of claim 15, wherein the plurality of types of food items comprises protein food items, seasoning food items, starch food items and vegetable food items.

17. The method of claim 16, wherein the indicia of the types of food items comprises a protein food item indicia, a seasoning food item indicia, a starch food item indicia and a vegetable food item indicia.

18. The method of claim 17, wherein the protein food item indicia is a first color, the seasoning food item indicia is a second color, the starch food item is a third color and the vegetable food item is a fourth color.

19. The method of claim 18, wherein the steps for identifying and selecting types of food items from the plurality of types of food items, comprises the steps of:

(a) identifying and selecting a protein food item;

(b) identifying and selecting a seasoning food item;

(c) identifying and selecting a starch food item; and

(d) identifying and selecting a vegetable food item.

20. The method of claim 19 further comprising the step of providing a bag into which the identified and selected food items are placed to customize and complete the meal kit.

21. A meal kit merchandising system, comprising:

a display apparatus;

at least two types of packaged food items, the first type of food item having a first type of food item indicia for identifying the first type of food item and the second type of food item having a second type of food item indicia for identifying the second type of food item; and

a food item identification and selection guide for identifying and selecting at least one of the at least two types of packaged food items to create the meal kit.

22. The system of claim 21, wherein the first type of food item indicia is a first color and the second type of food item indicia is a second color.

23. The system of claim 22, wherein the display apparatus is sectioned into at least a first section and a second section, the first type of food item being positioned in the first section and the second type of food item being positioned in the second section.

24. The system of claim 23, wherein the first section of the display apparatus comprises a first section indicia of a first color, and the second section of the display apparatus comprises a second section indicia of a second color.

25. The system of claim 24, wherein the first color of the first type of food item indicia is the same as the first color of the first section indicia, and the second color of the second type of food item indicia is the same as the second color of the second section indicia.

26. The system of claim 21, wherein the food item identification and selection guide provides a legend for the first type of food item indicia and the second type of food item indicia, to assist the consumer in identification and selection of the types of food items.

27. The system of claim 26, wherein the food item identification and selection guide further comprises a representation of steps for identifying and selecting the types of food items to create a customized meal.

28. The system of claim 21 further comprising a take-away container into which the identified and selected types of food items may be placed.

29. The system of claim 28, wherein the display apparatus is positioned within a food preparation and service station.