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METHOD AND SYSTEM FOR CREATING SEARCH RESULT LIST

  • US 20070250488A1
  • Filed: 04/20/2007
  • Published: 10/25/2007
  • Est. Priority Date: 04/21/2006
  • Status: Active Grant
First Claim
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1. A computer-implemented method of creating a search result list, the method comprising the steps of:

  • maintaining a database, the database storing search information in association with at least one keyword, each search information being associated with an advertiser, the search information including a search result list and a rank index information wherein the rank index information is determined based, at least in part, upon a bid amount received from an advertiser;

    searching the database for search information corresponding to a keyword in response to a search request received from a searcher;

    identifying search information having keywords generating a match with the search request;

    classifying at least one of the identified search information into one of a plurality of area groups by using the rank index information;

    creating a search result list by arranging the classified search information for display as the search result list according to a predetermined rule; and

    displaying the search result list in response to the search request, the search result list including at least one search listing of the sorted search information, wherein each of the plurality of area groups are displayed separately from each other.

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