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INDEPENDENT ACTIONSCRIPT ANALYTICS TOOLS AND TECHNIQUES

  • US 20070250618A1
  • Filed: 04/25/2006
  • Published: 10/25/2007
  • Est. Priority Date: 04/25/2006
  • Status: Active Grant
First Claim
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1. A presentation analytics engine which is capable of operating independently of web page scripts, comprising:

  • data-capturing code for capturing presentation analytics data that reflects action(s) of a user within a presentation;

    data-structure-generating code for dynamically generating at least a portion of a formatted presentation analytics data structure; and

    data-sending code for sending the data structure toward an analytics server;

    wherein the presentation analytics engine is further characterized in that it is free of reliance on any getURL( ) or FSCommand invocation to transmit captured presentation analytics data to a script embedded in a web page, and is also free of reliance on any presentation analytics script embedded in a web page.

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