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Techniques for authoring ads for dynamic layout environments

  • US 20070255616A1
  • Filed: 04/27/2006
  • Published: 11/01/2007
  • Est. Priority Date: 04/27/2006
  • Status: Abandoned Application
First Claim
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1. A computer-readable medium encoded with a data structure, comprising:

  • an electronic advertisement having an ad layout, the ad layout including at least one element that defines media content for the electronic advertisement, the element adhering to each of a plurality of rules, the rules comprising;

    if the media content comprises text, the text is vector-based;

    if the media content comprises a border, the border is scalable without loss of fidelity; and

    if the media content comprises an image, the element includes logic for swapping the image based on a change in display characteristics of the electronic advertisement.

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