Techniques for authoring ads for dynamic layout environments
First Claim
Patent Images
1. A computer-readable medium encoded with a data structure, comprising:
- an electronic advertisement having an ad layout, the ad layout including at least one element that defines media content for the electronic advertisement, the element adhering to each of a plurality of rules, the rules comprising;
if the media content comprises text, the text is vector-based;
if the media content comprises a border, the border is scalable without loss of fidelity; and
if the media content comprises an image, the element includes logic for swapping the image based on a change in display characteristics of the electronic advertisement.
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Abstract
An electronic advertisement includes an ad layout that defines at least one element, the element referring to media content for the electronic advertisement. The media content including text in vector format, a border that is scalable without loss in fidelity, and logic that enables swapping an image based on a change in display characteristics of the electronic advertisement.
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Citations
18 Claims
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1. A computer-readable medium encoded with a data structure, comprising:
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an electronic advertisement having an ad layout, the ad layout including at least one element that defines media content for the electronic advertisement, the element adhering to each of a plurality of rules, the rules comprising;
if the media content comprises text, the text is vector-based;
if the media content comprises a border, the border is scalable without loss of fidelity; and
if the media content comprises an image, the element includes logic for swapping the image based on a change in display characteristics of the electronic advertisement. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A computer-readable medium encoded with computer-executable components, comprising:
an ad authoring tool in operative communication with an image store, a text store, and a code store, the ad authoring tool being configured to construct an electronic advertisement based on an ad layout that defines elements of the electronic advertisement, each element referring to media content, the ad authoring tool being further configured to construct the electronic advertisement in a layered format with each layer being associated with a different range of display characteristics. - View Dependent Claims (9, 10, 11)
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12. A computer-readable medium encoded with computer-executable instructions, comprising:
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authoring an electronic advertisement having an ad layout, the ad layout defining a plurality of ad elements, each ad element defining media content for the electronic advertisement, at least one element adhering to each of a plurality of rules, the rules comprising;
if the media content comprises text, the text is vector-based;
if the media content comprises a border, the border is scalable without loss of fidelity; and
if the media content comprises an image, the element includes logic for swapping the image based on a change in display characteristics of the electronic advertisement. - View Dependent Claims (13, 14, 15, 16, 17, 18)
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Specification