Offline advertisement serving and presentation
First Claim
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1. A computer-implemented method for presenting an electronic advertisement on a client computer, the method comprising:
- initiating a synchronization event between the client computer and a remote ad server, the ad server including advertisements for presentation in connection with content;
receiving an offline manifest that includes advertisement identification information, the advertisement identification information identifying one or more of the advertisements on the ad server as offline advertisements;
retrieving from the ad server each identified offline advertisements; and
presenting at least one offline advertisement on a display associated with the client computer while the client computer is offline.
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Abstract
A client computer is enabled to view content offline, and electronic advertisements may be presented in conjunction with the content. Usage data is tracked for the advertisements and reported to an ad server upon synchronization so that appropriate steps can be taken (i.e., billing a customer) based on the usage of the advertisements.
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Citations
20 Claims
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1. A computer-implemented method for presenting an electronic advertisement on a client computer, the method comprising:
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initiating a synchronization event between the client computer and a remote ad server, the ad server including advertisements for presentation in connection with content;
receiving an offline manifest that includes advertisement identification information, the advertisement identification information identifying one or more of the advertisements on the ad server as offline advertisements;
retrieving from the ad server each identified offline advertisements; and
presenting at least one offline advertisement on a display associated with the client computer while the client computer is offline. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A computer-implemented method for presenting an advertisement on a client computer, the method comprising:
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selecting a layout template that defines presentation characteristics for content to be presented on a display, the selection being based on selection criteria about the content and the display;
retrieving an advertisement from a local ad store in which reside a plurality of advertisements that have been made available for presentation on the client computer while offline; and
presenting the content and the advertisement on the client computer while offline using the selected layout template. - View Dependent Claims (12, 13, 14, 15, 16, 17)
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18. A computer-readable medium encoded with a data structure, comprising:
an offline manifest that includes identification information that identifies a plurality of advertisements that may be presented on a client computer while the client computer is offline, the offline manifest further comprising characteristic information about each advertisement in the plurality of advertisements, the characteristic information being useful in determining which layout template from among a plurality of layout templates to use to present the advertisement. - View Dependent Claims (19, 20)
Specification