System and method for improving online advertising effectiveness and promoting digital content creation

• US 20070255618A1
• Filed: 11/29/2006
• Published: 11/01/2007
• Est. Priority Date: 04/28/2006
• Status: Abandoned Application

• Current Assignee: Sony Corporation (Sony Group Corp.), Sony Electronics Inc. (Sony Group Corp.)
• Original Assignee: Sony Corporation (Sony Group Corp.), Sony Electronics Inc. (Sony Group Corp.)
• Inventors: Meerbergen, Jason R., Smith, Tim William
• Application Number:
  US11/605,907
• Publication Number:
  US 20070255618A1
• Time in Patent Office: Days
• US Class Current: 705/14.460
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0247 Calculate past, present or future revenues
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

Metadata is associated with videos and photos that are posted on community websites. The metadata represents information about the camera that generated the content and/or information about the content itself, and is associated with demographic information of the image provider. Targeted advertising can be generated for service on the community website using the metadata with demographic information, and advertising revenue may be shared between the community website, camera manufacturer, and videographer/photographer.

Claims

1. A method comprising:

associating metadata with a file representing a video and/or a photograph, the metadata representing at least one of;

a camera type or specific camera ID that generated the video and/or photograph, or content information pertaining to the video and/or photograph, the file being provided to a website;

correlating the metadata to demographic data associated with a human provider of the file; and

sharing advertising revenue between the website and at least one of;

the human provider, or the manufacturer of the camera.

2. The method of claim 1, wherein the metadata represents at least a type of camera.

3. The method of claim 1, wherein the metadata represents at least content information.

4. The method of claim 1, wherein advertising revenue is shared with the manufacturer of the camera.

5. The method of claim 1, wherein advertising revenue is shared with the manufacturer of the camera based at least in part on the use of the image to define targeted advertising.

6. The method of claim 1, wherein advertising revenue is shared with the human provider of the file.

7. The method of claim 6, wherein the human provider receives a portion of revenue for each time someone views the file provided by the human provider and an advertisement is served with the file and revenue is generated from the advertisement.

8. A system, comprising:

at least one camera generating a photo and/or video;

means for associating metadata with the photo and/or video;

means for correlating the metadata to demographic information and unique identification information representing the photo and/or video; and

means for determining advertising revenue sharing based at least in part on the images or metadata and unique identification information.

9. The system of claim 8, wherein the means for associating is a community website executing logic, the means for correlating is a server associated with a manufacturer of the camera and executing logic.

10. The system of claim 8, wherein the metadata represents at least a type of camera.

11. The system of claim 8, wherein the metadata represents at least content information.

12. The system of claim 8, wherein advertising revenue is shared with a manufacturer of the camera.

13. The system of claim 8, wherein advertising revenue is shared with a provider of the photo and/or video.

14. A method, comprising:

associating respective metadata with respective pieces of content posted on a website, the metadata representing information about a camera that generated the respective piece content and/or information about the respective piece of content itself;

correlating the metadata with demographic information of a provider of the piece of content;

generating advertising for service on the website using the metadata with demographic information; and

sharing revenue associated with the advertising between the website, camera manufacturer, and provider.

15. The method of claim 14, wherein the metadata represents at least a type of camera.

16. The method of claim 14, wherein the metadata represents at least content information.

17. The method of claim 14, wherein advertising revenue is shared with the manufacturer of the camera based at least in part on a targeted advertisement premium.

18. The method of claim 14, wherein advertising revenue is shared with the provider.

19. The method of claim 18, wherein the provider receives a portion of revenue for each time someone views the piece of content provided by the provider and an advertisement is served next to, before, after or spliced within the piece of content and revenue is generated from the advertisement.