System and method for improving online advertising effectiveness and promoting digital content creation
First Claim
Patent Images
1. A method comprising:
- associating metadata with a file representing a video and/or a photograph, the metadata representing at least one of;
a camera type or specific camera ID that generated the video and/or photograph, or content information pertaining to the video and/or photograph, the file being provided to a website;
correlating the metadata to demographic data associated with a human provider of the file; and
sharing advertising revenue between the website and at least one of;
the human provider, or the manufacturer of the camera.
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Accused Products
Abstract
Metadata is associated with videos and photos that are posted on community websites. The metadata represents information about the camera that generated the content and/or information about the content itself, and is associated with demographic information of the image provider. Targeted advertising can be generated for service on the community website using the metadata with demographic information, and advertising revenue may be shared between the community website, camera manufacturer, and videographer/photographer.
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Citations
19 Claims
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1. A method comprising:
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associating metadata with a file representing a video and/or a photograph, the metadata representing at least one of;
a camera type or specific camera ID that generated the video and/or photograph, or content information pertaining to the video and/or photograph, the file being provided to a website;correlating the metadata to demographic data associated with a human provider of the file; and sharing advertising revenue between the website and at least one of;
the human provider, or the manufacturer of the camera. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A system, comprising:
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at least one camera generating a photo and/or video; means for associating metadata with the photo and/or video; means for correlating the metadata to demographic information and unique identification information representing the photo and/or video; and means for determining advertising revenue sharing based at least in part on the images or metadata and unique identification information. - View Dependent Claims (9, 10, 11, 12, 13)
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14. A method, comprising:
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associating respective metadata with respective pieces of content posted on a website, the metadata representing information about a camera that generated the respective piece content and/or information about the respective piece of content itself; correlating the metadata with demographic information of a provider of the piece of content; generating advertising for service on the website using the metadata with demographic information; and sharing revenue associated with the advertising between the website, camera manufacturer, and provider. - View Dependent Claims (15, 16, 17, 18, 19)
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Specification