System and method for using user's visual environment to select advertising

• US 20070255630A1
• Filed: 04/17/2006
• Published: 11/01/2007
• Est. Priority Date: 04/17/2006
• Status: Abandoned Application

• Current Assignee: Sony Interactive Entertainment America LLC (Sony Group Corp.)
• Original Assignee: Sony Interactive Entertainment America LLC (Sony Group Corp.)
• Inventors: Zalewski, Gary, Russell, Riley
• Application Number:
  US11/405,178
• Publication Number:
  US 20070255630A1
• Time in Patent Office: Days
• US Class Current: 705/27
• CPC Class Codes: A63F 13/10 Control of the course of the game, e.g. start, progess, end
• CPC Class Codes: A63F 13/45 Controlling the progress of the video game
• CPC Class Codes: A63F 13/61 using advertising information
• CPC Class Codes: A63F 13/79 involving player-related data, e.g. identities, accounts, preferences or play histories
• CPC Class Codes: A63F 2300/5506 using advertisements
• CPC Class Codes: G06F 16/433 using audio data
• CPC Class Codes: G06F 16/434 using image data, e.g. images, photos, pictures taken by a user
• CPC Class Codes: G06F 16/436 using biological or physiological data of a human being, e.g. blood pressure, facial expression, gestures
• CPC Class Codes: G06F 16/437 Administration of user profiles, e.g. generation, initialisation, adaptation, distribution
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]

Abstract

A method and system is provided for capturing visual related information and selecting advertising based on the information.

Claims

1. A method of selecting content for display comprising:

storing an image received at a user console;

analyzing the image to determine a characteristic associated with the user of the device;

selecting content for rendering to the user based on the characteristic.

2. The method of claim 1 wherein the image comprises the visual appearance of a person.

3. The method of claim 2 wherein the characteristic is the person'"'"'s gender.

4. The method of claim 2 wherein the characteristic is the person'"'"'s age.

5. The method of claim 2 wherein the characteristic is the items worn by the user.

6. The method of claim 1 wherein the image includes an inanimate object within the field of view of the user device.

7. The method of claim 6 wherein the characteristic comprises text.

8. The method of claim 7 wherein the object is a selected one of a group consisting of a product, book, poster and clothing.

9. The method of claim 6 wherein said analyzing comprises identifying the inanimate object and the characteristic comprises the identity of the inanimate object.

10. The method of claim 1 wherein the step of storing the image comprises receiving the image at a camera of the game console and storing the image in a memory of the game console.