DECENTRALIZED AND FRAUD-RESISTANT SYSTEM AND METHOD FOR RATING INFORMATION CONTENT

• US 20070256093A1
• Filed: 04/27/2007
• Published: 11/01/2007
• Est. Priority Date: 04/28/2006
• Status: Abandoned Application

• Current Assignee: Xanga.Com, Inc.
• Original Assignee: Xanga.Com, Inc.
• Inventors: HILER, John A.
• Application Number:
  US11/741,614
• Publication Number:
  US 20070256093A1
• Time in Patent Office: Days
• US Class Current: 725/28
• CPC Class Codes: G06F 16/958 Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04N 21/252 Processing of multiple end-users' preferences to derive collaborative data
• CPC Class Codes: H04N 21/47 End-user applications
• CPC Class Codes: H04N 21/472 End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content end-user interfaces for retrieving video data from a database G06F16/739; network services for supporting unicast streaming H04L65/612
• CPC Class Codes: H04N 21/4756 for rating content, e.g. scoring a recommended movie
• CPC Class Codes: H04N 21/6582 Data stored in the client, e.g. viewing habits, hardware capabilities, credit card number arrangements where receivers interact with the broadcast H04H20/38

Abstract

The present invention is directed to a decentralized, fraud-resistant ratings system for information content, such as World Wide Web or Internet content. The system includes an information content display module for displaying information content and an associated plurality of rating levels to users. The plurality of rating levels are configured for rating the information content by the users. The system includes a rating generation module, in communication with the information content display module, for receiving ratings assigned by the users to the information content in accordance with the plurality of rating levels, for assigning a weight to each user rating in accordance with a historical rating accuracy of each user, and for generating a weighted average consensus rating of the information content in accordance with the weighted user ratings.

Claims

1. A system for rating information content, comprising:

an information content display module,

wherein the information content display module is configured to display information content and an associated plurality of rating levels to users,

wherein the plurality of rating levels are configured for rating the information content by the users; and

a rating generation module in communication with the information content display module,

wherein the rating generation module is configured to receive ratings assigned by the users to the information content in accordance with the plurality of rating levels,

wherein the rating generation module is configured to assign a weight to each user rating in accordance with a historical rating accuracy of each user, and

wherein the rating generation module is configured to generate a weighted average consensus rating of the information content in accordance with the weighted user ratings.

2. The system of claim 1, wherein the rating generation module is configured to generate the consensus rating of the information content by calculating a mean of the weighted user ratings.

3. The system of claim 1, wherein the rating generation module is configured to designate the information content as one of the plurality of rating levels in accordance with the consensus rating.

4. The system of claim 1, wherein the plurality of rating levels comprise discrete ratings.

5. The system of claim 4, wherein the discrete ratings comprise one of an “

A—

All ages allowed”

rating representing that the information content is suitable for all ages, a “

B—

Basic Guidance”

rating representing that the information content includes material that may not be suitable for young children, a “

C—

Caution”

rating representing that the information content includes material that may be inappropriate for children under a first predetermined age, a “

D—

Discretion Required”

rating representing that the information content is limited to those at least a second predetermined age or minors accompanied by a parent or adult guardian, and an “

EX—

Explicit Content”

rating representing that the information content is not for access by children under the second predetermined age.

6. The system of claim 1, wherein each rating submitted by each user is associated with characteristic information for identifying the user.

7. The system of claim 6, comprising:

a characteristic information module in communication with the rating generation module,

wherein the characteristic information module is configured to capture the characteristic information associated with the users for generating historical rating information for the users.

8. The system of claim 7, wherein the rating generation module is configured to modify a user rating in accordance with the historical rating information of the user.

9. The system of claim 1, wherein the rating generation module is configured to determine the historical rating accuracy of each user in accordance with a deviation of the user rating from the consensus rating.

10. The system of claim 9, wherein the rating generation module is configured to increase the weight assigned to the user rating when the user rating is within a predetermined deviation from the consensus rating, and

wherein the rating generation module is configured to decrease the weight assigned to the user rating when the user rating is outside the predetermined deviation from the consensus rating.

11. The system of claim 1, wherein the rating generation module is configured to assign a second weight to the user rating in accordance with a frequency of accurate ratings made by the user.

12. The system of claim 1, wherein the rating generation module is configured to assign a second weight to the user rating in accordance with a frequency of inaccurate ratings made by the user.

13. The system of claim 1, wherein the rating generation module is configured to generate an overall weight for the user rating by combining the historical accuracy rating weight, a second weight associated with the number of accurate ratings made by the user, and a third weight associated with the number of inaccurate ratings made by the user.

14. The system of claim 1, wherein the rating generation module is configured to modify the weight assigned to the user rating in accordance with a length of time that the user has been performing ratings.

15. The system of claim 1, wherein the rating generation module is configured to generate an official rating of the information content when the consensus rating exceeds a predetermined threshold.

16. The system of claim 15, wherein the predetermined threshold comprises a total number of user ratings submitted for the information content.

17. The system of claim 1, comprising:

a fraud determination module in communication with the rating generation module,

wherein the fraud determination module is configured to screen user ratings for fraud in accordance with a deviation of the user rating from the consensus rating, and

wherein the rating generation module is configured to decrease the weight assigned to the user rating when the user rating is determined to be fraudulent by the fraud determination module.

18. The system of claim 1, comprising:

an information content restriction module in communication with the rating generation module,

wherein the information content restriction module is configured to restrict user access to the information content in accordance with the consensus rating.

19. The system of claim 18, comprising:

an age verification module in communication with the information content restriction module,

wherein the age verification module is configured to verify an age of the user, and

wherein the information content restriction module is configured to deny user access to the information content when the age of the user is below a predetermined age.

20. The system of claim 1, wherein the information content comprises World Wide Web content.

21. A method of rating information content, comprising the steps of:

a.) displaying information content and an associated plurality of rating levels to users;

b.) rating the information content by assigning one of the plurality of rating levels to the information content by the users;

c.) assigning a weight to each user rating in accordance with a historical rating accuracy of each user; and

d.) generating a weighted average consensus rating of the information content in accordance with the weighted user ratings.

22. The method of claim 21, wherein step (d) comprises the step of:

e.) calculating a mean of the weighted user ratings to generate the consensus rating of the information content.

23. The method of claim 21, wherein the plurality of rating levels comprise discrete ratings.

24. The method of claim 23, wherein the discrete ratings comprise one of an “

A—

All ages allowed”

rating representing that the information content is suitable for all ages, a “

B—

Basic Guidance”

rating representing that the information content includes material that may not be suitable for young children, a “

C—

Caution”

rating representing that the information content includes material that may be inappropriate for children under a first predetermined age, a “

D—

Discretion Required”

rating representing that the information content is limited to those at least a second predetermined age or minors accompanied by a parent or adult guardian, and an “

EX—

Explicit Content”

rating representing that the information content is not for access by children under the second predetermined age.

25. The method of claim 21, wherein each rating submitted by each user is associated with characteristic information for identifying the user.

26. The method of claim 25, comprising the step of:

e.) capturing the characteristic information associated with the users for generating historical rating information for the users.

27. The method of claim 26, comprising the step of:

f.) modifying a user rating in accordance with the historical rating information of the user.

28. The method of claim 21, wherein the historical rating accuracy of each user is determined in accordance with a deviation of the user rating from the consensus rating.

29. The method of claim 28, comprising the steps of:

e.) increasing the weight assigned to the user rating when the user rating is within a predetermined deviation from the consensus rating; and

f.) decreasing the weight assigned to the user rating when the user rating is outside the predetermined deviation from the consensus rating.

30. The method of claim 21, comprising the step of:

e.) assigning a second weight to the user rating in accordance with a frequency of accurate ratings made by the user.

31. The method of claim 21, comprising the step of:

e.) assigning a second weight to the user rating in accordance with a frequency of inaccurate ratings made by the user.

32. The method of claim 21, comprising the step of:

e.) combining the historical accuracy rating weight, a second weight associated with the number of accurate ratings made by the user, and a third weight associated with the number of inaccurate ratings made by the user to generate an overall weight for the user rating.

33. The method of claim 21, comprising the step of:

e.) modifying the weight assigned to the user rating in accordance with a length of time that the user has been performing ratings.

34. The method of claim 21, comprising the steps of:

e.) screening user ratings for fraud in accordance with a deviation of the user rating from the consensus rating; and

f.) decreasing the weight assigned to the user rating when the user rating is determined to be fraudulent.

35. The method of claim 21, comprising the step of:

e.) restricting user access to the information content in accordance with the consensus rating.

36. The method of claim 42, comprising the steps of:

f.) verifying an age of the user; and

g.) denying user access to the information content when the age of the user is below a predetermined age.

37. A decentralized system for rating information content, comprising:

a server computer; and

a plurality of client computers in communication with the server computer,

wherein the server computer is configured to cause the display, on at least one of the plurality of client computers, of the information content and an associated plurality of rating levels for rating the information content,

wherein users on the client computers assign one of the plurality of rating levels to the information content,

wherein the server computer is configured to assign a weight to each user rating in accordance with a deviation of the user rating from a weighted average consensus rating of the information content, and

wherein the server computer is configured to generate the weighted average consensus rating of the information content in accordance with the weighted user ratings.

38. A method of decentralized rating of information content, comprising the steps of:

a.) displaying the information content and an associated plurality of rating levels for rating the information content by users;

b.) assigning one of the plurality of rating levels to the information content to generate a user rating;

c.) assigning a weight to each user rating in accordance with a deviation of the user rating from a weighted average consensus rating of the information content; and

d.) generating the weighted average consensus rating of the information content in accordance with the weighted user ratings.