Brand Mapping
First Claim
Patent Images
1. A method comprising:
- (A) displaying, using a device, a first image associated with a first brand;
(B) receiving, from a user of the device, an indication of a selection by the user of the first image;
(C) identifying a first location of the device independently of any location-specifying input provided by the user to the device;
(D) identifying a first brand access site at which a first branded entity having the first brand is accessible; and
(E) providing to the user, using the device, a first map image which describes a first geographic area derived from the first location of the device and which includes a first indication of the first brand access site.
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Accused Products
Abstract
A user uses a portable electronic device to select an image representative of a brand. In response to the user'"'"'s selection of the image representative of the brand, the device automatically presents the user with an image of a map that indicates a current location of the device and shows one or more images representative of brand purchase sites where the selected brand may be accessed by the user.
76 Citations
61 Claims
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1. A method comprising:
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(A) displaying, using a device, a first image associated with a first brand;
(B) receiving, from a user of the device, an indication of a selection by the user of the first image;
(C) identifying a first location of the device independently of any location-specifying input provided by the user to the device;
(D) identifying a first brand access site at which a first branded entity having the first brand is accessible; and
(E) providing to the user, using the device, a first map image which describes a first geographic area derived from the first location of the device and which includes a first indication of the first brand access site. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41)
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42. A system comprising:
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display means for using a device to display a first image associated with a first brand;
reception means for receiving, from a user of the device, an indication of a selection by the user of the first image;
device location means for identifying a first location of the device independently of any location-specifying input provided by the user to the device;
first brand access site location means for identifying a first brand access site at which a first branded entity having the first brand is accessible; and
map image provision means for providing to the user, using the device, a first map image which describes a first geographic area derived from the first location of the device and which includes a first indication of the first brand access site. - View Dependent Claims (43, 44, 45, 46, 47, 48)
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49. A device comprising:
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display means for displaying a first image associated with a first brand;
reception means for receiving, from a user of the device, an indication of a selection by the user of the first image;
device location means for identifying a first location of the device independently of any location-specifying input provided by the user to the device;
map image provision means for providing to the user, using the device, a first map image which describes a first geographic area derived from the first location of the device and which includes a first indication of a first brand access site at which a first branded entity having the first brand is accessible. - View Dependent Claims (50, 51, 52, 53, 54, 55)
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56. A system comprising:
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device location reception means for receiving an indication of a first location of a device;
first brand access site location means for identifying a first brand access site at which a first branded entity having a first brand is accessible; and
map image provision means for providing, to the device, first map rendering data for rendering a first map image which describes a first geographic area derived from the first location of the device and which includes a first indication of the first brand access site. - View Dependent Claims (57, 58, 59, 60, 61)
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Specification