Methods of providing advertisements in traffic channels and supporting apparatus, readable medium, and data structure

• US 20070259634A1
• Filed: 05/02/2006
• Published: 11/08/2007
• Est. Priority Date: 05/02/2006
• Status: Active Grant

• Current Assignee: HERE Global B.V. (Nokia Corporation)
• Original Assignee: Navteq North America LLC (Nokia Corporation)
• Inventors: MacLeod, John, Hayes, Howard, Mbekeani, Lumumba
• Granted Patent: US 10,282,988 B2
• Time in Patent Office: Days
• US Class Current: 455/186.100
• CPC Class Codes: G06Q 30/0246 Traffic
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0252 based on events or environment, e.g. weather or festivals
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0265 Vehicular advertisement
• CPC Class Codes: G06Q 30/0266 based on the position of the vehicle
• CPC Class Codes: G08G 1/096716 where the received information does not generate an automatic action on the vehicle control
• CPC Class Codes: G08G 1/096741 where the source of the transmitted information selects which information to transmit to each vehicle
• CPC Class Codes: G08G 1/096775 where the origin of the information is a central station
• CPC Class Codes: H04H 20/40 Arrangements for broadcast specially adapted for accumulation-type receivers
• CPC Class Codes: H04H 20/55 for traffic information
• CPC Class Codes: H04H 2201/13 radio data system/radio broadcast data system [RDS/RBDS]
• CPC Class Codes: H04H 60/53 of destinations

Abstract

A technique of providing advertisements in a traffic message is provided that obtains (704) traffic data having a traffic condition of a location description on a road network. A location reference code associated with the location description assigned by a traffic message supplier and an advertising reference code associated with the location reference code are assessed (706), (714), followed by a determination (716) as to whether the advertising reference code is present. If so, a traffic message having the location reference code and the advertising reference code is generated (710).

Claims

1. A method of providing advertisements in a traffic message comprising:

obtaining traffic data having a traffic condition of a location description on a road network;

assessing a location reference code associated with the location description assigned by a traffic message supplier;

assessing an advertising reference code associated with the location reference code;

determining whether the advertising reference code is present; and

generating a traffic message having the location reference code and the advertising reference code when the advertising reference code is present.

2. The method according to claim 1 is implemented at server side of a traffic service network.

3. The method according to claim 1 further comprising:

generating a traffic message having the location reference code when the advertising reference code is not present.

4. The method according to claim 1 further comprising:

providing the traffic message for broadcast to navigation systems.

5. The method according to claim 4, wherein the traffic message is broadcast using any one or more selected from a group of Radio Data System (RDS), Traffic Message Channel (TMC), Radio Data System-Traffic Message Channel (RDS-TMC), Vehicle Information and Communication System, digital radio, satellite radio, mobile Internet, mobile paging, and General Packet Radio Services/Global System for Mobile (GPRS/GSM) phone networks.

6. The method according to claim 1 further comprising, prior to assessing an advertising reference code associated with the location reference code:

determining whether the traffic message is a message of every predefined number of messages for broadcast; and

generating a traffic message having the location reference code when the traffic message is a message of every predefined number of messages for broadcast.

7. The method according to claim 1, wherein the predefined number of messages is based, at least in part, on any one or more selected from a group of a predefined time duration, every 10th message, every 50th message, every 100th message, a range of every 10th to 25th message, a range of every 50th to 65th message, and a range of every 100th to 150th message.

8. The method according to claim 1, wherein the traffic message uses any one or more selected from a group of an Alert-C protocol, Alert-Plus protocol, packet-based protocol, and Vehicle Information and Communication System message protocol.

9. The method according to claim 1, wherein the location reference code comprises any one or more selected from a group of a geographic location, a point of interest, a local location of a geographic location.

10. The method according to claim 1, wherein the advertising reference code comprises any one or more selected from a group of resource codes representing at least a portion of an advertisement and a substantially unique code identifying at least a portion of an advertisement stored on a recipient device of the traffic message.

11. The method according to claim 1, wherein assessing an advertising reference code associated with the location reference code further comprises:

assessing a current time;

assessing the advertising reference code based, at least in part, on the current time.

12. A computer-readable medium having executable instructions stored thereon in accordance with the method of claim 1.

13. An apparatus having executable instructions stored thereon in accordance with the method of claim 1.

14. A method of providing advertisement messages using location reference codes comprising:

assessing a location reference code of a location description;

assessing an advertising reference code associated with the location reference code;

generating an advertising message having the advertising reference code; and

proving the advertising message for broadcast to navigation systems.

15. The method according to claim 14 is implemented at server side of a traffic service network.

16. The method according to claim 14, wherein the advertising messages are sent every predefined number of messages for broadcast.

17. The method according to claim 16, wherein the predefined number of messages is based, at least in part, on any one or more selected from a group of a predefined time duration, every 10th message, every 50th message, every 100th message, a range of every 10th to 25th message, a range of every 50th to 65th message, and a range of every 100th to 150th message.

18. The method according to claim 14, wherein the advertising message is broadcast using any one or more selected from a group of Radio Data System (RDS), Traffic Message Channel (TMC), Radio Data System-Traffic Message Channel (RDS-TMC), Vehicle Information and Communication System, digital radio, satellite radio, mobile Internet, mobile paging, and General Packet Radio Services/Global System for Mobile (GPRS/GSM) phone networks.

19. The method according to claim 14, wherein the traffic message uses any one or more selected from a group of an Alert-C protocol, Alert-Plus protocol, packet-based protocol, and Vehicle Information and Communication System message protocol.

20. The method according to claim 14, wherein the location reference code comprises any one or more selected from a group of a geographic location, a point of interest, a local location of a geographic location.

21. The method according to claim 14, wherein the advertising reference code comprises any one or more selected from a group of resource codes representing at least a portion of an advertisement and a substantially unique code identifying at least a portion of an advertisement stored on a recipient device of the advertising message.

22. The method according to claim 14, wherein assessing an advertising reference code associated with the location reference code further comprises:

assessing a current time;

assessing the advertising reference code based, at least in part, on the current time.

23. A computer-readable medium having executable instructions stored thereon in accordance with the method of claim 14.

24. An apparatus having executable instructions stored thereon in accordance with the method of claim 14.

25. A method of providing advertisements comprising:

generating a message having an advertising reference code; and

proving the message for broadcast to navigation systems, wherein the advertising reference code comprises a substantially unique code that identifies at least a portion of an advertisement stored and displayed on a recipient device of the message.

26. The method according to claim 25 is implemented at server side of a traffic service network.

27. A method of providing advertisements via a traffic channel comprising:

generating a message having advertisements; and

serially transmitting the message for broadcast to navigation systems via the traffic channel.

28. The method according to claim 27 is implemented at server side of a traffic service network.

29. A method of providing advertisements using location reference codes comprising:

receiving a message from a traffic supplier, wherein the message contains a location reference and an advertising reference code;

assessing at least one advertisement associated with the advertising reference code; and

presenting the at least one advertisement to a user of the navigation system at a location based on the location reference code.

30. The method according to claim 29 is implemented at client side of a traffic service network.

31. The method according to claim 29 further comprising:

determining whether traffic data is present from message;

assessing a location description based, at least in part, on the location reference code;

assessing traffic data from the message associated with the location description; and

presenting the at least one advertisement along with the traffic data advertisement to a user of the navigation system.

32. The method according to claim 29, wherein the at least one advertisement is any one or more selected from a group of an audio output, an video output, an icon output, and a text output.

33. The method according to claim 29, wherein the message is broadcast using any one or more selected from a group of Radio Data System (RDS), Traffic Message Channel (TMC), Radio Data System-Traffic Message Channel (RDS-TMC), Vehicle Information and Communication System, digital radio, satellite radio, mobile Internet, mobile paging, and General Packet Radio Services/Global System for Mobile (GPRS/GSM) phone networks.

34. The method according to claim 29, wherein the message uses any one or more selected from a group of an Alert-C protocol, Alert-Plus protocol, packet-based protocol, and Vehicle Information and Communication System message protocol.

35. The method according to claim 29, wherein the location reference code comprises any one or more selected from a group of a geographic location, a point of interest, a local location of a geographic location.

36. The method according to claim 29, wherein the advertising reference code comprises any one or more selected from a group of resource codes representing at least a portion of an advertisement and a substantially unique code identifying at least a portion of an advertisement stored on a recipient device of the traffic message.

37. A computer-readable medium having executable instructions stored thereon in accordance with the method of claim 29.

38. An apparatus having executable instructions stored thereon in accordance with the method of claim 29.

39. An apparatus of providing advertisements using location reference codes comprising:

a memory having a message with a location reference code and an advertising reference code;

an advertising provider coupled to the memory, wherein the advertising provider assesses at least one advertisement associated with the advertising reference code; and

a user interface coupled to the advertising provider, wherein the user interface provides the ate least one advertisement associated with the advertising reference code for output on a navigation system.

40. The apparatus according to claim 39 further comprising:

a traffic reporter coupled to the user interface, wherein the traffic reporter assesses traffic information associated with the location reference code provided by the user interface.

41. The apparatus according to claim 39, wherein the advertising reference code comprises any one or more selected from a group of resource codes representing at least a portion of an advertisement and a substantially unique code identifying at least a portion of an advertisement stored on a recipient device of the traffic message.

42. A memory comprising a data structure of traffic message, wherein the data structure comprises:

a first field having a location reference code associated with a location description on a road segment assigned by a traffic message supplier; and

a second field having an advertising reference code associated with the location reference of the first field, wherein the advertising reference code is associated with at least one advertisement for output on a navigation system.