Profile detection

• US 20070260517A1
• Filed: 05/08/2006
• Published: 11/08/2007
• Est. Priority Date: 05/08/2006
• Status: Abandoned Application

• Current Assignee: Sony Interactive Entertainment America LLC (Sony Group Corp.)
• Original Assignee: Sony Interactive Entertainment America LLC (Sony Group Corp.)
• Inventors: Zalewski, Gary, Russell, Riley
• Application Number:
  US11/430,594
• Publication Number:
  US 20070260517A1
• Time in Patent Office: Days
• US Class Current: 705/14.500
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0252 based on events or environment, e.g. weather or festivals
• CPC Class Codes: G06Q 30/0271 Personalized advertisement

Abstract

A method and system is provided for capturing audio/visual related information and selecting advertising based on the information.

Claims

1. A method of selecting content for display during a game comprising:

storing an image and sound received at a user device;

analyzing the sound and image to determine a characteristic associated with the user of the user device;

selecting content for rendering to the user based on the characteristic.

2. The method of claim 1 wherein the image comprises the visual appearance of a person and the sound comprises the person'"'"'s speech.

3. The method of claim 2 wherein the characteristic is the person'"'"'s gender.

4. The method of claim 2 wherein the characteristic is the person'"'"'s age.

5. The method of claim 2 wherein the characteristic is whether the user has reached puberty.

6. The method of claim 1 wherein the sound and image are analyzed to determine a plurality of characteristics.

7. The method of claim 6 wherein a characteristic comprises text.

8. The method of claim 7 wherein the image includes a text-bearing object selected from one of a group consisting of a product, book, poster and clothing.

9. The method of claim 6 wherein said analyzing comprises identifying an inanimate object and the characteristic comprises the identity of the inanimate object.

10. The method of claim 1 wherein storing sound comprises receiving sound at a microphone of the user device and storing the sound in a memory of the user device, and storing the image comprises receiving the image at a camera of the user device and storing the image in a memory of the user device.