System for serving advertisements over mobile devices

• US 20070264987A1
• Filed: 02/28/2007
• Published: 11/15/2007
• Est. Priority Date: 03/06/2006
• Status: Abandoned Application

• Current Assignee: Oath Inc. (Verizon Communications Inc.)
• Original Assignee: Oath Inc. (Verizon Communications Inc.)
• Inventors: Gupta, Arvind, Umezu, Kenta, Walker, Sean, Brayshaw, Ian
• Application Number:
  US11/712,276
• Publication Number:
  US 20070264987A1
• Time in Patent Office: Days
• US Class Current: 455/414.300
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 16/9538 Presentation of query results
• CPC Class Codes: G06F 16/9577 Optimising the visualization of content, e.g. distillation of HTML documents
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0246 Traffic
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0275 Auctions
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04L 2101/668 Internet protocol [IP] address subnets
• CPC Class Codes: H04L 65/60 Network streaming of media packets
• CPC Class Codes: H04M 3/4878 Advertisement messages

Abstract

A system is described for serving advertisements over mobile devices. The system may include a processor, a memory and an interface. The memory may be operatively connected to the processor and the interface and may store a mobile carrier data, a request and an advertisement data. The interface may be operatively connected to the memory and the processor and may communicate with the mobile devices. The processor may be operatively connected to the interface and the memory and may receive a request from a mobile device via the interface. The processor may determine the mobile carrier data that relates to the mobile carrier the mobile device is on. The processor may identify advertisement data that is targeted to the request and the mobile carrier data and may communicate the advertisement data to the mobile device.

Claims

1. A method for serving advertisements over mobile devices, comprising:

identifying a request from a mobile device;

determining a mobile carrier the mobile device is on;

identifying an advertisement targeted to the request and the mobile carrier; and

serving the advertisement to the mobile device.

2. The method of claim 1 wherein the request is a request to search for a keyword.

3. The method of claim 2 wherein the advertisement is targeted to the keyword.

4. The method of claim 1 wherein identifying an advertisement targeted to the request and the mobile carrier further comprises:

identifying a display technology supported by the mobile carrier; and

adapting the advertisement to the display technology of the mobile carrier.

5. The method of claim 4 wherein the advertisement is adapted dynamically.

6. The method of claim 4 wherein the display technology comprises at least one of WML, XHTML, iMode HTML or cHTML.

7. The method of claim 1 wherein the mobile device comprises a mobile phone.

8. A method for targeting an advertisement to a mobile carrier, comprising:

identifying a keyword;

identifying a mobile carrier;

identifying an advertisement;

targeting the advertisement to the mobile carrier and the keyword;

serving the advertisement to a mobile device on the mobile carrier when a user uses the mobile device to search for the keyword.

9. The method of claim 8 wherein targeting the advertisement to the mobile carrier and the keyword further comprises:

identifying a display technology of the mobile carrier; and

adapting the advertisement to the display technology of the mobile carrier.

10. The method of claim 8 wherein the advertisement is served to the mobile device when the user clicks on a link comprising the keyword.

11. The method of claim 8 wherein the advertisement is served to the mobile device with a set of search results corresponding to the keyword.

12. The method of claim 8 wherein the mobile device comprises a mobile phone.

13. The method of claim 8 wherein targeting the advertisement to the mobile carrier and the keyword further comprises associating a bid amount with the keyword and mobile carrier for the advertisement.

14. The method of claim 13 wherein the bid amount comprises an amount paid by an owner of the advertisement when the advertisement is displayed on the mobile device.

15. A system for serving advertisements over mobile devices, comprising:

a memory to store a request, a mobile carrier data and an advertisement data;

an interface operatively connected to the memory to communicate with a mobile device; and

a processor operatively connected to the memory and the interface, the processing for running instructions, wherein the processor receives a request from the mobile device via the interface, determines the mobile carrier data relating to a mobile carrier the mobile device is on, identifies the advertisement data targeted to the request and the mobile carrier data, and communicates the advertisement data to the mobile device via the interface.

16. The system of claim 15 wherein the request is a request to search for a keyword.

17. The system of claim 16 wherein the processor identifies the advertisement data targeted to the keyword and the mobile carrier data.

18. The method of claim 16 wherein the processor performs the search requested and communicates a set of search results and the advertisement data to the mobile device via the interface.

19. The system of claim 15 wherein the mobile device comprises a mobile phone.

20. The system of claim 15 wherein the interface communicates to the mobile device via the mobile carrier.