ATTENTION MARKETPLACE

• US 20070265910A1
• Filed: 05/10/2006
• Published: 11/15/2007
• Est. Priority Date: 05/10/2006
• Status: Abandoned Application

• Current Assignee: BrandPort, Inc. (Emergent Technology Holdings LP)
• Original Assignee: BrandPort, Inc. (Emergent Technology Holdings LP)
• Inventors: Varghese, Kivin
• Application Number:
  US11/382,616
• Publication Number:
  US 20070265910A1
• Time in Patent Office: Days
• US Class Current: 705/14.200
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0218 based on score
• CPC Class Codes: G06Q 30/0239 Online discounts or incentives
• CPC Class Codes: G06Q 30/0245 Surveys
• CPC Class Codes: G06Q 30/0272 Period of advertisement exposure
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

Methods and systems for advertising, and specifically, for creating and maintaining an attention marketplace are disclosed. In the attention marketplace, users are paid a price for paying attention to an advertisement, are presented with the advertisement, and are compensated according to the specified attention price if they paid attention to the advertisement. The attention price is either specified by the user or determined for the user based on user attributes, the nature of the advertisement, and the desires of the marketer and marketplace operator. If the price is determined for the user, the user'"'"'s decision as to whether or not to view the advertisement is taken into account when determining a new attention price for the user.

Claims

1. A method of advertising, comprising:

allowing a user to specify an attention price for paying attention to one or more advertisements;

presenting the one or more advertisements to the user; and

providing the user with compensation according to the attention price.

2. The method of claim 1, further comprising:

confirming that the user has paid attention to the one or more advertisements; and

providing the user with the compensation according to the attention price if the user has paid attention to the one or more advertisements.

3. The method of claim 2, wherein the confirming comprises

presenting the user with one or more questions related to the one or more advertisements;

and

checking whether at least some of the user'"'"'s answers to the one or more questions are correct.

4. The method of claim 3, wherein the compensation is equal to or greater than the attention price if the user answers all of the one or more questions correctly.

5. The method of claim 4, wherein the compensation is less than the attention price if the user does not answer all of the one or more questions correctly.

6. The method of claim 1, wherein the compensation is monetary compensation.

7. The method of claim 1, wherein the compensation is promotional compensation.

8. Machine-readable instructions on a machine-readable medium interoperable with a machine to perform the method of claim 1.

9. A method of advertising, comprising:

determining an attention price for a user;

allowing the user to choose whether or not to view one or more advertisements in exchange for compensation according to the attention price;

if the user chooses to view the one or more advertisements,

presenting the one or more advertisements to the user, and

providing the user with compensation according to the attention price; and

determining a new attention price based, at least in part, on whether or not the user chose to view the one or more advertisements in exchange for compensation according to the attention price.

10. The method of claim 9, wherein the compensation is selected from the group consisting of monetary compensation, promotional compensation, and a combination of monetary and promotional compensation.

11. The method of claim 9, further comprising:

confirming that the user has paid attention to the one or more advertisements; and

providing the user with the compensation in accordance with the attention price if the user has paid attention to the one or more advertisements.

12. The method of claim 11, wherein confirming that the user has paid attention to the one or more advertisements comprises presenting the user with questions related to the one or more advertisements and checking the user'"'"'s answers to the questions.

13. The method of claim 9, wherein the attention price is based, at least in part, on characteristics selected from the group consisting of brand, length of the one or more advertisements, timing of advertisement presentation, and target user attributes.

14. The method of claim 9, wherein the new attention price is the same as or less than the attention price.

15. The method of claim 9, further comprising

allowing the user to verify a positive user behavior with respect to a product or service related to the one or more advertisements;

and

causing the new attention price to be higher than the attention price because of the positive user behavior.

16. Machine-readable instructions on a machine-readable medium interoperable with a machine to perform the method of claim 9.

17. An advertising system, comprising:

an account module that collects user attributes and establishes user accounts;

a marketplace module that presents at least one appropriate advertisement and allows a user to specify the attention price for viewing the at least one appropriate advertisement;

a delivery module that delivers the advertisement to the user; and

a payment module that compensates the user for paying attention to the advertisement according to the attention price.

18. The advertising system of claim 17, wherein the delivery module verifies that the user has paid attention to the advertisement by asking the user questions and verifying the user'"'"'s answers to the questions.

19. The advertising system of claim 17, wherein the marketplace module allows a marketer to specify a supply price that the marketer is willing to pay for user attention and at least one desirable user attribute.

20. The advertising system of claim 19, wherein the marketplace module matches the supply price and the at least one desirable user attribute with the attention price and the user attributes to determine which of a plurality of available advertisements comprise the appropriate advertisement for the user.

21. A method of advertising, comprising:

broadcasting an advertisement to one or more users, and, for at least one of the one or more users,

determining an attention price or allowing the user to specify the attention price;

confirming that the user has paid attention to the advertisement; and

if the user has paid attention to the advertisement, compensating the user according to the attention price.

22. The method of claim 21, wherein the advertisement includes a tag indicating that compensation is available in connection with the advertisement.

23. The method of claim 22, wherein the tag further comprises a set of instructions indicating what to do to receive compensation.

24. The method of claim 23, wherein the tag provides a code.

25. The method of claim 24, wherein confirming that the user has paid attention comprises verifying that a code supplied by the user is the code provided by the tag.

26. The method of claim 22, wherein the tag comprises a link that can be followed in order to receive compensation.

27. The method of claim 21, wherein the broadcasting comprises broadcasting in one or more media selected from the group consisting of television, radio, print, personal computing device, and World Wide Web.

28. The method of claim 21, wherein confirming that the user has paid attention comprises asking the user one or more questions about the advertisement and confirming that at least some answers given by the user in response to the one or more questions are correct.