System and method for tracking advertising effectiveness using redeemable incentives
First Claim
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1. A method for tracking advertising effectiveness comprising:
- printing advertising data with an advertisement, the advertising data identifying the advertisement, the advertising data capable of being scanned by a handheld device of a potential customer;
providing the potential customer with an incentive to scan the advertising data, the advertising data related to the incentive being stored on the handheld device after scanning by the potential customer; and
receiving the advertising data scanned by the potential customer and as a consequence crediting a loyalty point program of the potential customer.
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Abstract
A method for tracking advertising effectiveness includes printing advertising data with an advertisement, the advertising data identifying the advertisement, the advertising data capable of being scanned by a handheld device of a potential customer. The potential customer is provided with an incentive to scan the advertising data, the advertising data related to the incentive being stored on the handheld device after scanning by the potential customer. The advertising data scanned by the potential customer is received, and as a consequence a loyalty point program of the potential customer is credited. A system and other method is also provided.
38 Citations
21 Claims
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1. A method for tracking advertising effectiveness comprising:
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printing advertising data with an advertisement, the advertising data identifying the advertisement, the advertising data capable of being scanned by a handheld device of a potential customer;
providing the potential customer with an incentive to scan the advertising data, the advertising data related to the incentive being stored on the handheld device after scanning by the potential customer; and
receiving the advertising data scanned by the potential customer and as a consequence crediting a loyalty point program of the potential customer. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A system for tracking advertising effectiveness comprising:
a loyalty point collection server receiving information related to scanned advertising data of an advertiser, the scanned advertising data being stored on a plurality of handheld devices, the loyalty point collection server crediting loyalty points to loyalty point programs of users of the handheld devices as a function of the scanned advertising data, the loyalty point collection server providing information on the scanned advertising data to the advertiser.
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10. A method for tracking advertising effectiveness comprising:
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receiving information at a loyalty point collection server related to scanned advertising data of an advertiser, the scanned advertising data being stored on a plurality of handheld devices;
crediting loyalty points to loyalty point programs of users of the handheld devices as a function of the scanned advertising data; and
providing information on the scanned advertising data to the advertiser. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17, 18)
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19. A system for providing point of sale transactions for use with a loyalty program comprising:
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a loyalty point collection server receiving information related to scanned advertising data of an advertiser, the scanned advertising data being stored on a plurality of handheld devices; and
a commerce server for clearing a sale at a point of sale, the commerce server capable of receiving payments for goods and redeeming loyalty points of users of the handheld devices. - View Dependent Claims (20, 21)
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Specification