System and method for creating loyalty point programs based on print advertisements

• US 20070265916A1
• Filed: 12/14/2006
• Published: 11/15/2007
• Est. Priority Date: 05/09/2006
• Status: Abandoned Application

• Current Assignee: Goss International Americas Incorporated (City of Shanghai)
• Original Assignee: Goss International Americas Incorporated (City of Shanghai)
• Inventors: Belanger, Roger Robert, Clarke, Thomas Bowen
• Application Number:
  US11/638,963
• Publication Number:
  US 20070265916A1
• Time in Patent Office: Days
• US Class Current: 705/14.190
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0217 involving input on products or services in exchange for incentives or rewards
• CPC Class Codes: G06Q 30/0226 Incentive systems for frequent usage, e.g. frequent flyer miles programs or point systems
• CPC Class Codes: G06Q 30/0239 Online discounts or incentives
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A method for providing individual loyalty point programs for a plurality of print advertisers includes printing first advertising data with a first advertisement by a first print advertiser, the first advertising data identifying the first advertisement, the first advertising data capable of being scanned by a handheld device of a potential customer; and printing second advertising data with a second advertisement by a second print advertiser, the second advertising data identifying the second advertisement, the second advertising data capable of being scanned by the handheld device of the potential customer. The potential customer is provided with a first incentive to scan the first advertising data and a second incentive to scan the second advertising data and the first or second advertising data scanned by the potential customer is received at a central server and as a consequence credits a first or second loyalty point program, respectively, of the potential customer. The first loyalty point program provides loyalty points redeemable at the first print advertiser and the second loyalty point program loyalty points redeemable at the second print advertiser.

Claims

1. A method for providing individual loyalty point programs for a plurality of print advertisers comprising:

providing to a first print advertiser first advertising data to be printed with a first advertisement, the first advertising data identifying the first advertisement, the first advertising data capable of being scanned by a handheld device of a potential customer;

providing to a second print advertiser second advertising data to be printed with a second advertisement, the second advertising data identifying the second advertisement, the second advertising data capable of being scanned by the handheld device of the potential customer;

providing the potential customer with a first incentive to scan the first advertising data and a second incentive to scan the second advertising data; and

receiving the first or second advertising data scanned by the potential customer at a central server and as a consequence crediting a first or second loyalty point program, respectively, of the potential customer, the first loyalty point program providing loyalty points redeemable at the first print advertiser and the second loyalty point program being redeemable at the second print advertiser.

2. The method as recited in claim 1 further comprising providing the first print advertiser with the first advertising data and providing the second print advertiser with the second advertising data via the central server.

3. The method as recited in claim 2 further comprising providing the first print advertiser a website permitting the first print advertiser to define the first incentive.

4. The method as recited in claim 1 wherein the first incentive is tiered as a function of customer data the potential customer is willing to provide.

5. The method as recited in claim 4 wherein the customer data includes an e-mail address or an answer to a survey question.

6. The method as recited in claim 1 further comprising permitting the customer to download a software client, the software client querying the customer upon a scan of the first or second advertising data.

7. A system for providing a centralized plurality of loyalty point programs comprising:

a loyalty point collection server receiving information related to scanned advertising data of a plurality of print advertisers, the loyalty point collection server storing information on a plurality of loyalty point programs for the plurality of print advertisers, and crediting loyalty points to the respective loyalty point programs for individual users of handheld devices as a function of the scanned advertising data.

8. A method for providing individual loyalty point programs for a plurality of print advertisers comprising:

printing first advertising data with a first advertisement by a first print advertiser, the first advertising data identifying the first advertisement, the first advertising data capable of being scanned by a handheld device of a potential customer;

printing second advertising data with a second advertisement by a second print advertiser, the second advertising data identifying the second advertisement, the second advertising data capable of being scanned by the handheld device of the potential customer;

providing the potential customer with a first incentive to scan the first advertising data and a second incentive to scan the second advertising data; and

receiving the first or second advertising data scanned by the potential customer at a central server and as a consequence crediting a first or second loyalty point program, respectively, of the potential customer, the first loyalty point program providing loyalty points redeemable at the first print advertiser and the second loyalty point program being redeemable at the second print advertiser.