Hierarchical referral system

• US 20070265921A1
• Filed: 04/27/2007
• Published: 11/15/2007
• Est. Priority Date: 05/01/2006
• Status: Abandoned Application

• Current Assignee: Nebraska Book Company Incorporated (Nebraska Book Holdings, Inc.)
• Original Assignee: Nebraska Book Company Incorporated (Nebraska Book Holdings, Inc.)
• Inventors: Rempe, Nathan D., Major, Barry S.
• Application Number:
  US11/796,678
• Publication Number:
  US 20070265921A1
• Time in Patent Office: Days
• US Class Current: 705/14.160
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0214 Referral reward systems
• CPC Class Codes: G06Q 30/0225 Avoiding frauds
• CPC Class Codes: G06Q 30/0239 Online discounts or incentives

Abstract

A hierarchical referral system. The system includes a user interface configured to enable a referrer to create an electronic message. The system also includes a computation component that generates a unique electronic coupon and a unique electronic enrollment invitation. A message handling component attaches both the electronic coupon and the electronic enrollment invitation, generated by the computation component, to the electronic message and dispatches the electronic message to a referree. The attached electronic coupon represents a purchase incentive at a participating merchant and the electronic invitation represents an offer to enroll in a referral network of the referrer.

Claims

1. A hierarchical referral system comprising:

a user interface configured to enable a referrer to create an electronic message;

a computation component configured to generate a unique electronic coupon and to generate a unique electronic enrollment invitation; and

a message handling component configured to attach both the electronic coupon and the electronic enrollment invitation, generated by the computation component, to the electronic message and to dispatch the electronic message to a referree,

wherein the attached electronic coupon represents a purchase incentive at a participating merchant and the electronic invitation represents an offer to enroll in a referral network of the referrer.

2. The system of claim 1 and further comprising an in-store point of sale component configured to accept the unique electronic coupon and to responsively provide a corresponding purchase discount and a related commission.

3. The system of claim 1 wherein the unique electronic coupon is a printable coupon.

4. The system of claim 3 wherein the printable coupon comprises at least one of a unique barcode identifier and a unique text based coupon code.

5. The system of claim 1 wherein the unique electronic coupon is a unique mobile text.

6. The system of claim 1 wherein the user interface is further configured to enable an individual, not previously associated with the hierarchical referral system, to become a member of the hierarchical referral system.

7. The system of claim 6 wherein the user interface comprises a profile manager that enables the member to create a personal profile.

8. The apparatus of claim 6 wherein the user interface further comprises a performance summary and referral tracking component which enables the member to view activity generated on the hierarchical referral system.

9. The apparatus of claim 6 wherein the user interface further comprises a network view and communication component which enables the member to view a referral network of the member and to communicate with other members in the referral network of the member.

10. The system of claim 1 wherein the message handling component is configured to dispatch the electronic message to the referree if the referree has an electronic mail address that conforms to a predefined format.

11. The system of claim 10 wherein the predefined format is a student electronic mail address format.

12. A method comprising:

receiving a unique electronic coupon from a referrer in a hierarchical referral system; and

utilizing the unique electronic coupon to make a face-to-face purchase from a merchant,

wherein the merchant is a participant in the hierarchical referral system.

13. The method of claim 12 wherein the unique electronic coupon is a printable coupon.

14. The method of claim 13 wherein the printable coupon comprises at least one of a unique barcode identifier and a unique text based coupon code.

15. The method of claim 12 wherein the unique electronic coupon is a unique mobile text.

16. A hierarchical referral system comprising:

an in-store point of sale component configured to accept a unique electronic coupon and to responsively provide a corresponding purchase discount and a related commission,

wherein at least a portion of the related commission is provided to a referrer that sent the unique electronic component to a referree, and

wherein the purchase discount is provided to the referree.

17. The system of claim 16 wherein the in-store point of sale component is a part of a bookstore sales system.

18. The system of claim 16 wherein the unique electronic coupon is a printable coupon.

19. The system of claim 18 wherein the printable coupon comprises at least one of a unique barcode identifier and a unique text based coupon code.

20. The system of claim 16 wherein the unique electronic coupon is a unique mobile text.